As we wrap up 2023, it can be tempting for real estate agents to let their social media and marketing slide. Don’t do it! 

Contrary to popular belief, there are still a lot of buyers and sellers in the market this season, or are making decisions about what to do in the new year. So don’t slack on your December real estate marketing – use it to stand out while many other agents are busy with the holidays.

Read on for 10 creative December real estate social media post ideas to use in 2023 to attract new buyers and sellers, increase your brand awareness, and connect to those in your community so you can be the go-to agent in 2024!

At Restate Social, we craft eye-catching social media posts for every day of the month for our members! Start standing out and saving time with customizable social media and marketing designed for top real estate agents. Click here to learn more.

10 December Social Media Post Ideas For Realtors

As the holiday season approaches and the real estate market continues to evolve, it’s the perfect time to infuse some festive spirit into your social media strategy!

Social media post from Restate Social Membership

1. Reflect On 2023

Create a reflective post highlighting key real estate trends and market insights from the past year. This not only positions you as an industry expert but also provides valuable information for your audience.

2. Deck the Halls - Showcase Properties

Share photos of your listed properties adorned with festive decorations. Give potential buyers a glimpse of the cozy atmosphere these homes can provide during the holidays. These are not only fun to look at, but also show buyers what their holidays could look like next year if they buy that property!

Social media post from Restate Social Membership

3. Winter Maintenance Tips

With the holidays taking over most people’s thoughts and schedules this time of year, home maintenance can slide. Offer valuable tips on winter home maintenance. This could include suggestions for preparing homes for the colder months, emphasizing your commitment to client care beyond the transaction.

4. Holiday Neighborhood Spotlight

Showcase the charm of local neighborhoods during the holiday season. Share images of festive decorations, community events, and any unique traditions that make the area special. This shows your knowledge of the area and can pique buyers’ interest in those neighborhoods.

5. Client Love

Share heartwarming stories or testimonials from clients who found their dream homes in December. This not only expresses gratitude but also builds trust with potential clients.

6. Festive Virtual Property Tours

Take your audience on virtual property tours with a festive twist. Use creative editing, holiday music, or live video to showcase homes while adding a touch of holiday magic.

7. New Year, New Home

Encourage your audience to share their real estate resolutions or goals for the upcoming year. This interactive post fosters engagement and allows you to understand your audience’s goals and if any of them might be considering buying a property in the coming year.

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8. Homebuyer Wish List

Ask your audience about their dream features in a home during the winter season and use the insights to tailor your future content. This also is great for getting increased engagement, and is fun for your followers to think about their dream homes (it may even get them thinking about making a purchase…)

9. Countdown to Closing Day

Create anticipation for your clients by counting down the days to their closing day. Share behind-the-scenes glimpses and excitement as the big day approaches.

10. Holiday Festivities

This time of year, everyone is out and about and looking for holiday cheer! With family and friends coming into town, kids on school break and so much fun holiday happenings in the area, it’s a great idea to make a post sharing the festive events in your area for the holiday season.