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Are you using real estate Pinterest marketing to grow your business and get new leads? With over 498 million users on the platform, this is definitely a marketing avenue you’ll want to explore!

Pinterest is home to billions of Pins about everything under the sun – including real estate and home-related topics, making it ideal for real estate agents! If you’re ready to take advantage of the millions of views these Pins get every month and harness the power of Pinterest to attract new clients, check out these real estate marketing tips for Pinterest below!

1. Create a Professional Profile

Begin by setting up a “business account” on Pinterest specifically for your real estate business. Think of your profile as your digital business card, you want it to be professional and stand out when leads see it! Do this by using a high-quality profile picture, ideally a professional headshot. Then add a cover image that’s eye-catching and describes who you are and who you serve. You can easily make one on Canva!

Then, you’ll want to include relevant keywords in both your name/title and description. This will help Pinners find you and your content, and when they do, know what you’re about and what you do. Great keywords to use are “real estate agent” and “Realtor” (if you are one), as well as including your city, state, and areas served, and popular real estate keywords you’ll find when searching through Pinterest. Try phrases like “sharing home buying tips with first time home buyers” or “making selling a home easy with effective home seller tips” to show up in searches for those keywords.

Lastly, don’t forget to link to your website so you can maximize any Pinterest profile traffic that comes your way! Follow the steps on Pinterest to “claim” your website for this step.

2. Create Keyword-Rich Boards

Similarly to including keywords in your profile, you’ll want to include relevant keywords in your board names. Since Pinterest is essentially a visual search engine, keywords help you to show up when people hop on Pinterest and search for something real estate or home related. These boards should be specific and focused on specific themes that you think are often searched in regards to real estate and home topics. 

Think about being a home buyer or home seller and what you may be searching on Pinterest. Pinterest is where people find information and inspiration, so what would home buyers and sellers be looking for? Brainstorm topics and make boards that cover these ideas. Start searching for those topics and noting common phrases in the Pins, what’s showing up over and over again? What is being auto-filled in the search bar after I start typing a generalized term in? These are all great ways to come up with board topics and keyword-rich names. Here are a few ideas to get started:

  • Best moving hacks, moving tips, moving guide
  • Home staging, seller staging ideas, how to stage a home, house staging tips
  • Home seller tips, how to sell your home, home selling process, home seller checklist, home seller timeline
  • Home buyer guide, home buyer checklist, home buyer tips, first time home buyer, home buying process
  • Home design, design ideas for new home buyer, living room decoration inspo, home design plans

3. Share Eye-Catching Images

As we mentioned earlier, Pinterest is a visual search engine and is therefore highly visual. It’s all about the image! When sharing photos of your listings, share high-quality, sharp images of the interior and exterior. It’s also advisable to create content on your website or blog and create infographics and informative posts that drive traffic to your website. The more traffic you drive to your site, the more likely you are to get leads and clients as viewers learn more about you, like you and trust you. 

Keep in mind, a large amount of people use Pinterest on their mobile devices so you need images that will show up and grab attention on both desktop and mobile devices. Use striking images, bold fonts that immediately grab the attention of those scrolling through Pinterest, and are (most importantly) keyword-rich and clearly state what the Pin is all about. Check out our Pin feed (pictured above) for some inspiration or click here!

4. More Keywords!

Have you guessed that keywords are king on Pinterest? We keep mentioning them because they are so important. How else will anyone find you and your content? If they’re going to be a client, they first have to find you! Do this by including relevant keywords in your Pin images, as well as in your Pin title and description.

Write Pin titles and descriptions that clearly capture what your Pin is about, as well as includes as many relevant keywords as possible. In your description, use keywords in a sentence or two to make it sound natural and encourage curiosity, you want people to not only read the description but also click on your Pin and go to your website! Then at the bottom of the description, add a few more relevant keywords that will help boost your search-ability – no need to include them in a sentence, they’re fine as is.

Just like you did when coming up with board keywords, you can use the search bar for inspiration, as well as scrolling through the Pins under a searched real estate topic and seeing which words show up over and over again. 

5. Include a Call-To-Action

In your description, in addition to including keywords, you can ask the viewer to take a specific action. These actions can range from clicking on the link to go to your website to “learn more” or read the blog post the Pin is about. Or if it’s a promotional Pin for your services, you can ask for them to contact you or send them to a landing page that collects their email or phone number.

6. Create Neighborhood Guides

As a real estate agent, you always want to be focused on providing value and sharing your knowledge. Reading content or something you’ve shared that’s helpful to the viewer is often the first step many take before they’re willing to contact you or move forward in any way. 

A great way to share knowledge that’s relevant for buyers and sellers in your area is by creating neighborhood guides! Showcase different neighborhoods in your area by creating boards dedicated to each one. Include pins highlighting local attractions, schools, parks, restaurants, and real estate market insights. This information is invaluable for those in the area and those looking to move there to get a better understanding of where they want to live and what areas suit them most.

7. Make Pin Videos

Pinterest supports videos, so consider creating short clips showcasing properties, neighborhood highlights, or virtual tours. Video content tends to be super engaging and can attract more views. As an added bonus, when people are scrolling through the Pinterest feed, videos tend to grab their attention and be more interesting than a static picture, helping you stand out and get clicks.

There are tons of different videos you can make, ranging from specific properties you’re listing to cool/unique features in a home, tips on how to stage a home for selling, steps to buy your first home, and so much more! Always be sharing value and knowledge.

8. Create a Blog

Just like with Pinterest, Google can send you search traffic that can then result in leads and clients. You’re already doing the work and sharing value, you might as well make Pinterest and Google work for you by adding keywords and a blog to your website! Create blog posts that cover topics buyers and sellers are interested in your area, and include keywords that you found on Pinterest not only in the Pins you create to promote those blog posts, but also within the blog posts themselves. This helps you be as visible as possible in the Pinterest algorithm, as well as Google.

Blog tips for real estate agents:

  • Brainstorm a list of topics that your audience would find valuable. Consider writing about local market trends, buying and selling tips, neighborhood spotlights, home improvement ideas, and real estate news.
  • Your blog should offer useful and informative content that educates and engages your audience. Share your expertise, insights, and advice to position yourself as a trusted authority in the real estate industry.
  • Incorporate relevant keywords throughout your blog posts to improve your search engine rankings. Research popular search terms related to real estate in your area and strategically integrate them into your content.
  • Use your blog as a platform to capture leads. Include call-to-action buttons or forms prompting readers to subscribe to your email list, schedule a consultation, or download a free resource.

9. Highlight Success Stories

Positive reviews are effective in every industry, and real estate is no different! People want to work with those that have provided a good experience to others, so showcasing testimonials, success stories, and even before & after photos of properties you’ve sold are all great ideas to share on Pinterest and other social media. This builds credibility and trust with potential clients!

10. Make Seasonal Content

Creating seasonal content can be a great way to show up higher in the algorithm, help you stand out with timely information, and appear for seasonal-related searches. Instead of “first time home buyer tips,” try “spring first time home buyer tips” or “first time home buyer tips in the spring.” This opens up a whole new range of possibilities for content and showing up in searches!

11. Become the Local Expert

Stand out from the pack by positioning yourself as the local expert. After all, this is who local buyers and sellers want to work with! Do this by essentially acting like the town ambassador. Promote your city’s lifestyle and all it has to offer on a daily basis, as well as feature local attractions, communities, events, things to do and popular places to go… basically everything a future resident would want to know about moving there!

Use your content to answer the questions of those that want to buy or sell in your area, provide them with information that helps them make decisions on where they want to live. Market updates are always great, but try out some of these ideas to really provide great value and showcase the lifestyle of your area – that’s what’s going to get more eyeballs on your content and help you stand out!

Local Expert Pin Ideas:

  • 10 Best Cocktail Spots in [CITY]
  • 12 Beaches Driving Distance to [CITY]
  • Top 5 Things to Do This Weekend in [CITY]
  • Best Interior Design Tips for [CITY OR STATE] Homes
  • Best Plants to Grow in [STATE]
  • 10 Hiking Trails You’ll Love Near [CITY]

12. Study the Analytics

Efficient businesses make decisions based on data. As a real estate agent, you’re running your own real estate business so take a note from bigger business players and listen to the data! See what Pins and topics are resonating with your audience by looking to what they’re saving and interacting with the most. Then use this feedback to create similar content and use similar Pin designs to drive more traffic to your website.

Analytics is key to pinpointing what’s working and what’s not so you can improve your content and Pins and grow your client list. You can find your Pinterest analytics inside your Business Hub or by clicking on the menu, then selecting “Overview” under Analytics

13. Utilize Pinterest Ads

Pinterest ads are a powerful tool to add to your marketing toolbox! Boost Pins or videos you’ve already made and shared to drive views and clicks to your website, or make an ad that’s more promotional that showcases your services. Both have a place, but being more content-minded and going with the first option will usually give you better results on Pinterest!

Setting up Pinterest ads is super easy, simply click on the Pinterest menu, then select ads and “Create a New Campaign.” From there you can either select an automated campaign or a manual one if you’d like to have a little more control of your the ad creation process. Next, you’ll be able to add keywords you want to target or just allow Pinterest to do its thing and find people to show your ad to that their algorithm thinks is the right audience for you!