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Monthly Ads Strategy

Customize and download the ads below as a PNG file. For help setting up your ads account and running your first ad check out this help guide.

Run one of the ads or both; incorporate some of the promotional ideas or all of them! The choice is yours. It will depend on your budget and how much effort you’d like to put into ads. Some months, you may want to do more than others. You may also want to change the suggested dates or campaign durations. This will be up to your discretion. Additionally, once you find an ad that is getting you results, you may want to continue to run that until your results diminish.

Note: Please follow all rules and regulations regarding advertising your services, specific listings, and all other real estate activities, on Facebook and online in your state. We cannot provide compliance information as every state is different. Check with your local Realtor association or real estate governance board for information on what is allowed and what is not.

Ad 1:

Free Home Maintenance Checklist – Lead Magnet
(Seller Leads)

Campaign Type: Leads

Collect your leads using a Facebook form (More advanced option: collection using a landing page on your website). Choose one of the image options below, according to your brand and preferences. Feel free to customize as well!

✓ Special Ads Category?: Yes, select this to remain in compliance with Facebook ad rules regarding housing.

Dates: Anytime this month

Audience to Target:

  • Age 18+, Male & Female, 20 mile radius around your location (you won’t be able to change this since it’s a Special Ad Category)

 

Additional Instructions:

  • Form tips: Select highest volume and have very few form questions (i.e. just name and email or name, email & phone number)
  • Select Manual Placements and make sure only Facebook and Instagram are selected for best results.
  • Leave all other default selections. Budget is at your discretion but we recommend at least $10/day for optimal results.
  • Call-to-Action: Learn More

Ad Headline: FREE Home Maintenance Checklist For Fall

Primary Text:

Is your home prepared for winter weather? Make sure your home is in tip-top shape for the cold months ahead with this FREE fall home maintenance checklist! 

🍁 Get your copy by clicking LEARN MORE below 🍁

Ad 2:

Fall In Love With a New Home – Awareness Ad

Campaign Type: Awareness

✓ Special Ads Category?: Yes, select this to remain in compliance with Facebook ad rules regarding housing.

Dates: Anytime this month

Audience to Target:

  • Age 18+, Male & Female, 20 mile radius around your location (you won’t be able to change this since it’s a Special Ad Category)
  • Detailed Targeting: First-time buyer, House, Property Finder, Residential area, Starter home

 

Additional Instructions:

  • Select Manual Placements and make sure only Facebook and Instagram Feeds are selected for best results.
  • Leave all other default selections. Budget is at your discretion but we recommend at least $10/day for optimal results.
  • Call-to-Action: Your choice from: Call now, Contact us, Send email, Send message

Please note that with Awareness Ads, the goal isn’t necessarily getting direct leads. It’s to build your name recognition and brand so that when people think of buying or selling their home,  your name is top of mind. It also increases the likelihood of people giving you their information in a lead form when they see future lead generation ads for you.

Ad Headline: Fall In Love With a New [CITY] Home

Primary Text: 

Are you ready for a comfy, cozy autumn in a beautiful new home? 🏡🍂

Fall is the perfect time of year to find your dream home! With over [NUMBER] years of real estate experience, I’m here to help you find a home that you’ll fall in love with this season.

✨ Why Work With Me? ✨

🏡 Stunning Fall Listings: I’ve handpicked a selection of beautiful homes that showcase the best of fall foliage and cozy interiors. I know we can find something that fits your budget and vision!

🍂 Expert Guidance: As a local expert, I’m here to assist you every step of the way, ensuring a smooth and stress-free buying process.

⭐️ Strong Communication: I believe in transparent and timely communication. You’ll stay informed at every step of the process, so you always know what’s happening.

✨ Market Knowledge: I have an in-depth understanding of the local real estate market. My knowledge of neighborhoods, property values, and market trends ensures that you’ll make informed decisions.

Let’s chat about what you’re looking for in a new home. Your dream home is just a call away!

📞 555-555-5555

🌐 email@website.com

Additional Promotional Activities:

Thanksgiving Themed Open Houses

Host open houses with a Thanksgiving theme, complete with seasonal decorations and refreshments.

Fall Home Maintenance Workshops

Host workshops or webinars on preparing homes for winter, including maintenance tips and advice.

Fall Photo Contest

Run a fall-themed photo contest for your clients, with the chance to win a small prize or gift card.

Sponsor a Local Fall Event/Festival

Tons of people are out and about in the fall, looking for things to do and activities to enjoy with their friends and family! Sponsor a local event or festival so people can see your name front and center when they’re enjoying the fall festivities. It’s a great way to build awareness for your brand so you can attract more clients! You can also host your own event, see your Monthly Event Ideas Page for this month’s event plan.

Disclaimer: Not all ads work in all markets and the above instructions, images, and ad templates are suggestions based on our experience marketing and running ads. Even if no leads are gathered, visibility, credibility and brand awareness is increased, improving your ability to attract and win clients. We do not make any claims about specific results and are not at fault for any lack of results. We are also not responsible for any Facebook bans, campaign costs, or other ad issues.