APRIL Ads Strategy
Customize and download the ads below as a PNG file. For help setting up your ads account and running your first ad check out this help guide.
Run one of the ads or both; incorporate some of the promotional ideas or all of them! The choice is yours. It will depend on your budget and how much effort you’d like to put into ads. Some months, you may want to do more than others. You may also want to change the suggested dates or campaign durations. This will be up to your discretion. Additionally, once you find an ad that is getting you results, you may want to continue to run that until your results diminish.
Note: Please follow all rules and regulations regarding advertising your services, specific listings, and all other real estate activities, on Facebook and online in your state. We cannot provide compliance information as every state is different. Check with your local Realtor association or real estate governance board for information on what is allowed and what is not.
Ad 1:
Spring Home Seller Guide (Leads Ad)
Campaign Type: Leads
Collect your leads using a Facebook form (More advanced option: collection using a landing page on your website). Choose one of the image options below, according to your brand and preferences. Feel free to customize as well!
✓ Special Ads Category?: Yes, select this to remain in compliance with Facebook ad rules regarding housing.
Dates: Anytime this month
Audience to Target:
- Age 18+, Male & Female, 20 mile radius around your location (you won’t be able to change this since it’s a Special Ad Category)
Additional Instructions:
- Collect lead contact information with a form within Facebook: Select highest volume and have very few form questions (i.e. just name and email or name, email & phone number)
- Select Manual Placements and make sure only Facebook and Instagram are selected for best results.
- Leave all other default selections. Budget is at your discretion but we recommend at least $20/day for optimal results.
- Call-to-Action: Learn More
- Image: Create a carousel with 2 of the images below (choose from the different design styles)
- Send a delivery email with your lead magnet that your leads have signed up for with your ad form (see your Monthly Lead Magnet page for a template to send)
Ad Headline:
Free Spring Homeseller Guide
Primary Text:
Before you do anything — don’t list, don’t renovate, don’t even call an agent — grab this first.
My free Spring Home Seller Guide walks you through exactly what today’s buyers are looking for, how spring pricing actually works, and the prep steps that make the biggest difference in your final sale price.
No fluff. No pressure. Just the real information you deserve before making one of the biggest financial decisions of your life.
🌸 Free download — Click “Learn More” below!
Ad 2:
Client Story/Testimonial (Awareness Ad)
Campaign Type: Traffic
✓ Special Ads Category?: Yes, select this to remain in compliance with Facebook ad rules regarding housing.
Dates: Anytime this month
Audience to Target:
- Age 18+, Male & Female, 20 mile radius around your location (you won’t be able to change this since it’s a Special Ad Category)
Additional Instructions:
- Select Manual Placements and make sure only Facebook and Instagram Feeds are selected for best results.
- Leave all other default selections. Budget is at your discretion but we recommend at least $10/day for optimal results.
- Image: Share 3 of the slide images below.
- Call-to-Action: Your choice from: Call now, Contact us, Send email, Send message
- Link to your website or Instagram profile
Please note that with Awareness Ads, the goal isn’t necessarily getting direct leads. It’s to build your name recognition and brand so that when people think of buying or selling their home, your name is top of mind. It also increases the likelihood of people giving you their information in a lead form when they see future lead generation ads for you.
Ad Headline:
[X] days. [X]% over asking. Zero stress. ✅
Primary Text:
I’ll let [Client First Name] take it from here. 👇
“[Paste client testimonial here — 2 to 3 sentences. The more specific the better: what they were worried about, what the experience was like, what the result was. Example: ‘I was nervous about listing in a competitive market but [Agent Name] walked me through everything. We had multiple offers in the first weekend and sold for over asking. I couldn’t have asked for a better experience.'”]
This home sold in [X] days for [X]% over asking price.
Results like that don’t happen by accident. They happen because of preparation, smart pricing, and a marketing strategy that puts your home in front of the right buyers at the right time.
If you’re thinking about selling your [City] home this spring, I’d love to show you what’s possible for yours.
👇 Drop “SOLD” in the comments or send me a message and let’s start the conversation.
Additional Promotional Activities:
Planting Seeds of Gratitude This Spring Pop By
Drop off a simple Planting Seeds of Gratitude This Spring pop by gift to your sphere, past clients, and favorite leads to boost your business this spring. It’s inexpensive, easy to assemble, and a great way to stay top-of-mind as we go into the spring real estate market.
“What’s My Home Worth This Spring?” Campaign
Run a targeted Facebook or Instagram ad offering a free home value estimate. Spring urgency (“prices are up, inventory is low”) makes this convert well in April specifically.
Spring Listing Launch Event
Host a broker open or neighborhood open house with a spring theme — fresh flowers, light bites, a raffle for a local gift basket. Invite neighbors deliberately; they often know someone looking to buy or sell.
Door Hanger Campaign in Target Neighborhoods
Design a spring-themed door hanger with a QR code linking to a home value landing page. Hit 200–500 doors in a neighborhood where you want listings. April foot traffic makes this feel timely.
Spring Cleaning Giveaway
Partner with a local cleaning company to give away a free home cleaning session. Enter followers by having them tag a friend or comment on your post. Builds engagement, grows your audience, and positions you as a community resource.
Disclaimer: Not all ads work in all markets and the above instructions, images, and ad templates are suggestions based on our experience marketing and running ads. Even if no leads are gathered, visibility, credibility and brand awareness is increased, improving your ability to attract and win clients. We do not make any claims about specific results and are not at fault for any lack of results. We are also not responsible for any Facebook bans, campaign costs, or other ad issues.