fbpx

april Ads Strategy

Customize and download the ads below as a PNG file. For help setting up your ads account and running your first ad check out this help guide.

Run one of the ads or both; incorporate some of the promotional ideas or all of them! The choice is yours. It will depend on your budget and how much effort you’d like to put into ads. Some months, you may want to do more than others. You may also want to change the suggested dates or campaign durations. This will be up to your discretion. Additionally, once you find an ad that is getting you results, you may want to continue to run that until your results diminish.

Note: Please follow all rules and regulations regarding advertising your services, specific listings, and all other real estate activities, on Facebook and online in your state. We cannot provide compliance information as every state is different. Check with your local Realtor association or real estate governance board for information on what is allowed and what is not.

Ad 1:

For Sale By Owner Guide – Lead Magnet
(Seller Leads)

Campaign Type: Leads

Collect your leads using a Facebook form (More advanced option: collection using a landing page on your website). Choose one of the image options below, according to your brand and preferences. Feel free to customize as well!

✓ Special Ads Category?: Yes, select this to remain in compliance with Facebook ad rules regarding housing.

Dates: Anytime this month

Audience to Target:

  • Age 18+, Male & Female, 20 mile radius around your location (you won’t be able to change this since it’s a Special Ad Category)

 

Additional Instructions:

  • Form tips: Select highest volume and have very few form questions (i.e. just name and email or name, email & phone number)
  • Select Manual Placements and make sure only Facebook and Instagram are selected for best results.
  • Leave all other default selections. Budget is at your discretion but we recommend at least $10/day for optimal results.
  • Call-to-Action: Learn More
  • Link: Link to your landing page on your website or through your internet provider where you’ll be collecting email addresses with a form

Ad Headline: 🏡 FREE For Sale By Owner Guide!

Primary Text:

Calling all DIY home sellers! If you’re considering selling your home as a For Sale By Owner (FSBO), I’ve got just the thing for you. Introducing my exclusive FSBO Guide – your ultimate guide to navigating the FSBO process like a pro! 🚀

In this comprehensive resource, you’ll discover:

✅ How to price your home competitively

✅ Tips for preparing your home to attract buyers

✅ Strategies for marketing your property effectively

✅ Insights into negotiating and closing the deal successfully

Don’t go it alone – arm yourself with the knowledge and tools you need to sell your home with confidence. Get your hands on my FSBO Guide today and take the first step toward a successful FSBO sale! 

Click “Learn More” to download now!

your inbox! ✨

Ad 2:

Don’t Rely On Luck – Awareness Ad

Campaign Type: Awareness

✓ Special Ads Category?: Yes, select this to remain in compliance with Facebook ad rules regarding housing.

Dates: Anytime this month

Audience to Target:

  • Age 18+, Male & Female, 20 mile radius around your location (you won’t be able to change this since it’s a Special Ad Category)
  • Detailed Targeting: First-time buyer, House, Property Finder, Residential area, Starter home

 

Additional Instructions:

  • Select Manual Placements and make sure only Facebook and Instagram Feeds are selected for best results.
  • Leave all other default selections. Budget is at your discretion but we recommend at least $10/day for optimal results.
  • Call-to-Action: Your choice from: Call now, Contact us, Send email, Send message

Please note that with Awareness Ads, the goal isn’t necessarily getting direct leads. It’s to build your name recognition and brand so that when people think of buying or selling their home,  your name is top of mind. It also increases the likelihood of people giving you their information in a lead form when they see future lead generation ads for you.

Ad Headline: 🔥🏠 The Market Is Heating Up! 🔥🏠

Primary Text: 

Ready to make a move? Spring has sprung, and the real estate market is heating up! Whether you’re buying, selling, or investing, now is the perfect time to take advantage of the hot market conditions. 

As your local real estate expert, I’m here to guide you every step of the way. With my expertise and dedication, I’ll help you navigate the market with confidence and achieve your real estate goals. Don’t miss out on this opportunity – let’s make your real estate dreams a reality! 

Contact me today to get started!

[YOUR NAME]

[PHONE NUMBER]

[EMAIL]

[WEBSITE]

email@website.com

Additional Promotional Activities:

Spring Cleaning Tips

Share tips and advice for homeowners on decluttering, organizing, and staging their homes for sale. Create content around spring cleaning checklists, home maintenance tips, and curb appeal enhancement to position yourself as a helpful resource.

Tax Season Specials

Offer special promotions or incentives tied to tax season, such as discounts on closing costs or complimentary home warranties for clients who list their homes with you during April.

Earth Day Eco-Friendly Home Tour

Showcase eco-friendly and energy-efficient homes in honor of Earth Day. Highlight features such as solar panels, energy-efficient appliances, and sustainable building materials to appeal to environmentally-conscious buyers. Do a virtual or in-person home tour.

Disclaimer: Not all ads work in all markets and the above instructions, images, and ad templates are suggestions based on our experience marketing and running ads. Even if no leads are gathered, visibility, credibility and brand awareness is increased, improving your ability to attract and win clients. We do not make any claims about specific results and are not at fault for any lack of results. We are also not responsible for any Facebook bans, campaign costs, or other ad issues.