april Mailing Materials
Mail and physical marketing materials aren’t dead – they’re the perfect compliment to every digital marketing strategy. Sending marketing materials in the mail, passing them out at events or during door-knocking, or having them on-hand at an open house, helps you to elevate your brand, give more value to clients and leads, and increase your name and brand recognition.
NEWSLETTER Mailer
April [City] Newsletter
Mail this newsletter to your past clients, use it for a mass EDDM (every door direct marketing) mailing through USPS, pass it out at your next open house or event, or use it for door-knocking. This newsletter is a great way to get your name out there and promote yourself to anyone looking to sell their home and start their next chapter, or keep your name in the back of their mind for the future with these helpful tips and local information.
POSTCARDS
Customize and print one or both of these postcards to mail out to your list this month, or send via the USPS to do EDDM (every door direct mail) to your target zip codes and neighborhoods. Each postcard has various style options included – but all of the content is the same. Simply delete the pages you don’t want to use.
POP-BY
Planting Seeds of Gratitude This Spring Pop-By
This pop-by is a simple, thoughtful way to stay top of mind while adding a seasonal touch your clients will actually enjoy. By dropping off seed packets with a short note, agents can reconnect in a personal way, show appreciation, and give people a little spring cheer. It’s easy, affordable, and perfect for past clients, neighbors, or warm leads.
Quick How-To:
- Pick up a set of spring seed packets. Choose flowers, herbs, or other easy-to-grow options that feel cheerful and giftable.
- Create a small tag, note, or card to attach. You can say something like: “Planting seeds of gratitude this spring — thankful for your support, referrals, and trust!”
- Add your branding. Include your name, contact info, and maybe a short line inviting them to reach out if they ever need anything real estate-related.
- Assemble each pop-by gift. Attach the note or tag to the seed packet with ribbon, twine, or tape to make it feel a little more polished.
- Choose who you want to deliver them to. These work especially well for past clients, referral sources, neighbors, or local community connections.
- Deliver them in person when possible. A quick doorstep drop-off with a smile and short hello makes it feel more personal. If they’re not home, you can leave it at the door in a safe spot.
- Follow up later. After your pop-by, send a quick text or message letting them know you stopped by and that you’re thinking of them this spring.
Details:
Card Size: 5 x 5 inches
What you’ll need to purchase:
- Seed packets
- Small tags, cards, or printable notes
- Ribbon, twine, or tape
- Pen or marker
- Optional small gift bags or envelopes