AUGUST Ads Strategy
Customize and download the ads below as a PNG file. For help setting up your ads account and running your first ad check out this help guide.
Run one of the ads or both; incorporate some of the promotional ideas or all of them! The choice is yours. It will depend on your budget and how much effort you’d like to put into ads. Some months, you may want to do more than others. You may also want to change the suggested dates or campaign durations. This will be up to your discretion. Additionally, once you find an ad that is getting you results, you may want to continue to run that until your results diminish.
Note: Please follow all rules and regulations regarding advertising your services, specific listings, and all other real estate activities, on Facebook and online in your state. We cannot provide compliance information as every state is different. Check with your local Realtor association or real estate governance board for information on what is allowed and what is not.
Ad 1:
Home Listing Consultation Seller Guide (Leads Ad)
Campaign Type: Leads
Collect your leads using a Facebook form (More advanced option: collection using a landing page on your website). Choose one of the image options below, according to your brand and preferences. Feel free to customize as well!
✓ Special Ads Category?: Yes, select this to remain in compliance with Facebook ad rules regarding housing.
Dates: Anytime this month
Audience to Target:
- Age 18+, Male & Female, 20 mile radius around your location (you won’t be able to change this since it’s a Special Ad Category)
Additional Instructions:
- Collect lead contact information with a form within Facebook: Select highest volume and have very few form questions (i.e. just name and email or name, email & phone number)
- Select Manual Placements and make sure only Facebook and Instagram are selected for best results.
- Leave all other default selections. Budget is at your discretion but we recommend at least $20/day for optimal results.
- Call-to-Action: Send a message
- Image: Create a carousel with 2 of the images below (choose from the different design styles)
- Send a delivery email with your lead magnet that your leads have signed up for with your ad form (see your Monthly Lead Magnet page for a template to send)
Headline:
Your Home Listing Consultation – A Seller’s Guide
Primary Text:
Thinking about selling your home in [City]?
Whether you’re planning to sell next month or next year, preparing before your first listing consultation can help you make more informed decisions from the very beginning.
My free Home Listing Consultation: A Seller’s Guide covers the key steps to take before meeting with an agent, including how to prepare your home, what information to gather, and what to expect during the selling process.
Download your free copy today.
Ad 2:
Next Move Planning (Awareness Ad)
Campaign Type: Traffic
✓ Special Ads Category?: Yes, select this to remain in compliance with Facebook ad rules regarding housing.
Dates: Anytime this month
Audience to Target:
- Age 18+, Male & Female, 20 mile radius around your location (you won’t be able to change this since it’s a Special Ad Category)
Additional Instructions:
- Select Manual Placements and make sure only Facebook and Instagram Feeds are selected for best results.
- Leave all other default selections. Budget is at your discretion but we recommend at least $10/day for optimal results.
- Image: Share 3 of the slide images below.
- Call-to-Action: Your choice from: Call now, Contact us, Send email, Send message
- Link to your website or Instagram profile
Please note that with Awareness Ads, the goal isn’t necessarily getting direct leads. It’s to build your name recognition and brand so that when people think of buying or selling their home, your name is top of mind. It also increases the likelihood of people giving you their information in a lead form when they see future lead generation ads for you.
Headline:
Your Next Move Starts with a Plan
Primary Text:
Whether you’re buying your first home, preparing to sell, or simply thinking about what’s next, having a plan makes all the difference.
The best real estate decisions are made with the right information, a clear strategy, and someone who understands your local market.
When you’re ready, I’m here to answer your questions, help you explore your options, and guide you every step of the way.
Let’s start the conversation.
Additional Promotional Activities:
Neighborhood Favorites Series
Create a weekly post highlighting your favorite local coffee shop, park, restaurant, or hidden gem. Tag the business and encourage followers to share their own recommendations. It’s an easy way to stay visible while supporting your community.
Homeowner Q&A Week
Invite your audience to submit their real estate questions through Instagram Stories, Facebook, or email. Answer one question each day with a short video or post. It’s simple content that builds credibility and trust.
End-of-Summer Equity Check
Offer complimentary home value updates for homeowners who are curious how their equity has changed this year. Position it as an informational resource, not a sales pitch.
Fall Move Planning Consultations
Many homeowners who want to move before the holidays start planning in late summer. Invite buyers and sellers to schedule a no-pressure planning session to discuss timelines, market conditions, and next steps.
Reconnect with Your Sphere
Reach out to five past clients or referral partners each week with a simple text, phone call, or handwritten note. No sales pitch. Just check in, see how they’re doing, and remind them you’re always available as a resource.
Disclaimer: Not all ads work in all markets and the above instructions, images, and ad templates are suggestions based on our experience marketing and running ads. Even if no leads are gathered, visibility, credibility and brand awareness is increased, improving your ability to attract and win clients. We do not make any claims about specific results and are not at fault for any lack of results. We are also not responsible for any Facebook bans, campaign costs, or other ad issues. You can view our full disclaimer here.