August INSTAGRAM REELS
New to Instagram reels? They’re an amazing way to boost your visibility in the Instagram algorithm (especially to local buyers & sellers), as well as provide value to potential clients and showcase your knowledge!
Below, you’ll find instructions, examples and a caption for your Reel. We do not provide an actual template for the Reel because Instagram prefers that you add text and audio directly in their app, rather than upload a completely done-for-you video. Following this “Instagram’s best practices” rule ensures that your Reel gets as much reach and as many views as possible.
There are 5 Reels below so you can post once a week, but feel free to get creative and do more! Please be sure to change all [CITY] placeholders to your actual city name. And make sure to get permission to share any listings that aren’t your own!
Learn more about how to post reels here.
Note: Please always get permission from the listing agent (if that’s not you!) before filming in any homes.
What The Fall Market Looks Like in [City]
Strategy + Why It Works:
- Position yourself as the local market expert. Share observations about your local market instead of broad national headlines.
- Provide context, not predictions. Help buyers and sellers understand seasonal trends without guaranteeing outcomes.
- Create timely, relevant content. Seasonal market updates keep you top of mind as people consider making a move.
- Start conversations. End by inviting viewers to ask questions about their own buying or selling plans.
How to Film & Create This Reel:
1️⃣ Choose a trending audio.
Choose a polished audio that feels professional and informative. Keep the volume low so the text remains the focus.
2️⃣ Film 5–10 clips. Here are some ideas:
Use the example to the left for an idea of what you want it to look like.
Film short vertical clips of yourself:
- Walking through a local neighborhood
- Touring a home for sale
- Reviewing market reports on your laptop
- Looking at active listings
- Working in your office
- Talking on the phone with a client
- Pointing to where text will appear
3️⃣ Add text overlays.
Opening:
What the Fall Market Looks Like in [City]
Point 1:
Inventory is beginning to slow.
Well prepared homes have an opportunity to stand out.
Point 2:
Many fall buyers are motivated.
They’re moving with purpose, not just browsing.
Point 3:
Pricing strategy matters.
Buyers are paying close attention to value.
Point 4:
Every local market is different.
That’s why local expertise matters.
Closing:
Thinking about buying or selling this fall? Let’s create a strategy that fits your goals.
Back at Your Desk
- Open the Canva Reel template.
- Upload your clips under Uploads.
- Drag one clip into each video placeholder.
- Replace the text with the provided overlays.
- Apply your colors and fonts using your Canva Brand Kit.
- Add music in Canva or add trending audio inside Instagram.
- Download all pages as an MP4 Video.
4️⃣ Customize your caption (see below).
5️⃣ Post and share.
Upload the Reel, choose a clear cover, add your location, and share it to your Stories.
Caption:
As the seasons change, so does the real estate market.
While spring is often considered the busiest time to buy or sell, fall offers opportunities that many people overlook.
Here’s what I’m seeing in the **[City]** market heading into fall:
🍂 **Inventory typically begins to slow.** With fewer new listings coming to market, well-prepared homes often have an opportunity to stand out.
🏡 **Many fall buyers are motivated.** Whether they’re relocating, accommodating a growing family, or working around a specific timeline, buyers searching this time of year often have a clear reason for making a move.
📈 **Pricing strategy matters.** Buyers continue to pay close attention to value, making thoughtful pricing and strong presentation important in any market.
Every local market is different, which is why understanding what’s happening here in **[City]** is so valuable when planning your next move.
If you’re thinking about buying or selling this fall, I’d be happy to answer your questions and help you create a strategy that fits your goals.
#[City]RealEstate #[City]Homes #[City]Living #MovingTo[City] #[City]Community #HomeBuying
Thinking About Buying? Don't Overlook August.
Strategy + Why It Works:
- Educates buyers and sellers about a commonly overlooked time in the real estate market.
- Positions the agent as a knowledgeable local expert who explains market trends.
- Encourages conversations by addressing a question many people are already asking.
- Builds trust by focusing on local market insights rather than national headlines.
How to Film & Create This Reel:
1️⃣ Choose a trending audio.
Pick a modern, confident audio that feels informative and optimistic. Keep the volume low so the text remains the focus.
2️⃣ Film 5–10 clips. Here are some ideas:
Use the example to the left for an idea of what you want it to look like.
Film short vertical clips of yourself:
- Reviewing local market reports on your laptop
- Scrolling through active listings
- Walking through a neighborhood
- Standing outside a home for sale
- Unlocking or walking into a listing
- Looking at homes with a client
- Talking on the phone
- Working at your desk
- Pointing to where text will appear
3️⃣ Add text overlays.
Opening:
Thinking About Buying?
Don’t Overlook August
Point 1:
Many buyers have already made their move.
Point 2:
You may face less competition.
Point 3:
Motivated buyers and sellers are still in the market.
Point 4:
Every local market is different.
Closing:
Let’s talk about what August looks like in [City].
Back at Your Desk
- Open the Canva Reel template.
- Upload your clips under Uploads.
- Drag the matching footage into each video placeholder.
- Add text overlays.
- Apply your Canva Brand Kit colors and fonts.
- Add audio in Canva or add trending audio inside Instagram.
- Download all slides as an MP4 Video.
4️⃣ Customize your caption (see below).
5️⃣ Post and share.
Tag each featured business or location, add the [City] location tag, and share the Reel to your Stories.
Caption:
Many people assume August is a slow month for real estate.
In reality, it can be one of the most strategic times to make a move.
By late summer, many of the buyers who started their search in the spring have already found a home or decided to wait. The people still actively searching often have a specific reason for moving, whether it’s a job relocation, a growing family, a lease ending, or a personal milestone.
Depending on your local market, that can create opportunities for both buyers and sellers.
For buyers, you may find less competition than during the busiest months of the year and more time to make thoughtful decisions.
For sellers, your home is being seen by buyers who are often ready to act, not just browsing for ideas.
Of course, every market is different. That’s why it’s important to look at what’s happening in **[City]**, not just the national headlines.
If you’ve been wondering whether now is the right time to buy or sell, I’d be happy to walk you through what’s happening in our local market and what it could mean for your goals.
What questions do you have about the **[City]** market right now? Leave them in the comments, and I’ll do my best to answer them.
#[City]RealEstate #[City]Homes #AugustRealEstate #HomeBuyingTips #HomeSellingTips #[City]Realtor #RealEstateMarket #BuyerTips #SellerTips #RealEstateAdvice
The Conversation Every Seller Needs to Have First
Strategy + Why It Work
- Educates homeowners about one of the most important parts of the selling process before their home ever hits the market.
- Positions the agent as a trusted advisor who uses data and strategy rather than guesswork.
- Builds credibility by explaining the reasoning behind pricing decisions.
- Encourages homeowners to start the conversation early, even if they’re not ready to list.
How to Film & Create This Reel:
1️⃣ Choose a trending audio.
Pick a polished, professional audio that feels thoughtful and trustworthy. Keep the volume low so the text remains the focus.
2️⃣ Film 5–10 clips. Here are some ideas:
Use the example to the left for an idea of what you want it to look like.
Film short vertical clips of yourself:
- Reviewing comparable sales on your laptop
- Meeting with homeowners
- Walking through a home
- Looking at active listings
- Pointing to market reports or charts
- Writing notes during a consultation
- Talking with clients at the kitchen table
- Working at your desk
- Pointing to where text will appear
3️⃣ Add text overlays.
Opening:
The Conversation Every Seller Needs to Have First
Point 1:
Pricing starts with the market.
Not just your asking price.
Point 2:
We review recent sales.
Current data tells the story.
Point 3:
We compare your competition.
Every listing influences your strategy.
Point 4:
The goal is to attract the right buyers.
A smart strategy starts before listing day.
Closing:
Let’s create a pricing strategy that fits today’s market.
Back at Your Desk
- Open the Canva Reel template.
- Upload your clips under Uploads.
- Drag the matching footage into each video placeholder.
- Replace the text with your city.
- Apply your Canva Brand Kit colors and fonts.
- Add audio in Canva or Instagram.
- Download as an MP4 Video.
4️⃣ Customize your caption (see below).
5️⃣ Post and share.
Tag each featured business, add the neighborhood location, and share the Reel to your Stories.
Caption:
One of the most important conversations I have with sellers happens before we ever decide on a list price.
It’s easy to focus on what you hope your home will sell for. But successful pricing starts somewhere else.
We look at recent comparable sales, current market conditions, competing listings, and what buyers are looking for today. Those factors help us create a strategy that’s grounded in the market, not guesswork.
The goal is to position your home so it attracts the right buyers, generates strong interest, and gives you the best opportunity for a successful sale.
Every home is different, which is why every pricing strategy should be, too.
If you’re thinking about selling in **[City]**, I’d be happy to walk you through what today’s market could mean for your home. Even if you’re still months away from listing, having the conversation early can help you make informed decisions when the time comes.
#[City]RealEstate #HomeSelling #[City]Homes #SellerTips #HomeSellingTips #[City]Realtor
What Buyers & Sellers Should Know About the [City] Market
Strategy + Why It Works:
- Provides timely local market insights that buyers and sellers are actively looking for.
- Positions the agent as the trusted source for neighborhood knowledge, not just national headlines.
- Builds credibility by explaining current market trends in a clear, approachable way.
- Encourages engagement by inviting viewers to ask questions about their local market.
How to Film & Create This Reel:
1️⃣ Choose a trending audio.
Pick a modern, confident audio that feels informative and professional. Keep the volume low so the text remains the focus.
2️⃣ Film 5–10 clips. Here are some ideas:
Use the example to the left for an idea of what you want it to look like.
Film short vertical clips of yourself:
- Walking through a neighborhood
- Driving past homes for sale
- Reviewing market reports on your laptop
- Looking at listings on your phone
- Walking through an open house
- Standing in front of a local landmark
- Working at your desk
- Talking directly to the camera
- Pointing to where text will appear
Always ask permission before filming inside a business or recording staff and customers.
3️⃣ Add text overlays.
Opening:
What Buyers & Sellers Should Know About the [City] Market
Point 1:
Buyers are taking their time.
They’re comparing value and lifestyle.
Point 2:
Pricing still matters.
Well-priced homes attract the most interest.
Point 3:
Negotiation opportunities vary.
Every home and every neighborhood is different.
Point 4:
Local trends matter most.
National headlines don’t tell the whole story.
Closing:
Have questions about the [City] market? Let’s talk.
Back at Your Desk
- Open the Canva Reel template
- Upload your clips under Uploads
- Drag the matching footage into each video placeholder
- Replace the text with your city
- Apply your Canva Brand Kit colors and fonts.
- Add audio in Canva or Instagram.
- Download as an MP4 Video.
4️⃣ Customize your caption (see below).
5️⃣ Post and share.
Tag every featured restaurant, add the [City] location, and share the Reel to your Stories.
Caption:
Real estate headlines can make it feel like every market is moving in the same direction.
The reality is that every city, neighborhood, and price range tells a different story.
Here are a few things I’ve been noticing in the **[City]** market lately.
🏡 **Buyers are taking their time.**
Many buyers are comparing homes more carefully, asking thoughtful questions, and making decisions based on both value and lifestyle.
📈 **Pricing continues to matter.**
Well-priced homes often generate the strongest interest early, while buyers are paying close attention to how each home compares to others on the market.
🤝 **Negotiation opportunities can vary.**
Some homes move quickly, while others leave more room for negotiation. It all depends on the property, the location, and current buyer demand.
📍 **Local knowledge makes a difference.**
National headlines don’t always reflect what’s happening here in **[City]**. That’s why I encourage buyers and sellers to look at local trends when making decisions.
Whether you’re planning to buy, sell, or simply stay informed, understanding your local market is one of the best ways to make confident real estate decisions.
What’s one question you have about the **[City]** market right now? I’d be happy to answer it in the comments.
#[City]RealEstate #[City]Neighborhoods #[City]Homes #[City]Realtor #NeighborhoodGuide
What Clients are Often Surprised I Help With
Strategy + Why It Works:
- Shows buyers that your value goes far beyond opening doors and writing contracts.
- Positions the agent as a trusted advisor who provides guidance throughout the entire transaction.
- Builds trust by highlighting the behind-the-scenes work that helps transactions stay on track.
- Encourages potential clients to reach out knowing they’ll have support every step of the way.
How to Film & Create This Reel:
1️⃣ Choose a trending audio.
Pick a warm, professional audio that feels approachable and reassuring. Keep the volume low so the text remains the focus.
2️⃣ Film 5–10 clips. Here are some ideas:
Use the example to the left for an idea of what you want it to look like.
Film short vertical clips of yourself:
- Reviewing an inspection report
- Meeting with clients
- Talking on the phone
- Working on paperwork at your desk
- Walking through a home with buyers
- Introducing yourself outside a property
- Typing on your laptop
- Organizing documents
- Pointing to where text will appear
3️⃣ Add text overlays.
Opening:
What Clients Are Often Surprised I Help With
Point 1:
Inspection reports
Helping you understand what comes next.
Point 2:
Trusted local professionals
Connecting you with the right people.
Point 3:
Unexpected challenges
Helping you navigate every step.
Point 4:
Deadlines and paperwork
Keeping everything organized.
Point 5:
Questions and guidance
You’re never figuring it out alone.
Closing:
Real estate is about more than buying and selling homes.
Back at Your Desk
- Open the Canva Reel template.
- Upload your clips under Uploads.
- Drag the matching footage into each video placeholder.
- Customize the text to reflect your own process.
- Apply your Canva Brand Kit colors and fonts.
- Add audio in Canva or Instagram.
- Download as an MP4 Video.
4️⃣ Customize your caption (see below).
5️⃣ Post and share.
Choose a strong cover, tag your location, and share the Reel to your Stories.
Caption:
One of my favorite moments is when a client says, *”I didn’t realize you helped with all of this.”*
Most people know a real estate agent can schedule showings and write offers. But there’s so much more happening behind the scenes.
Here are just a few ways I support my clients throughout the process:
🏡 Helping make sense of inspection reports and next steps.
🤝 Connecting you with trusted local professionals, from lenders to contractors and other home service providers.
📋 Walking you through your options if something unexpected comes up during the transaction.
📅 Keeping deadlines, paperwork, and communication organized so nothing falls through the cracks.
💬 Being available to answer questions, offer guidance, and help you make informed decisions from start to finish.
Buying a home is a big milestone, and you shouldn’t have to navigate it alone.
My goal is to make the process feel less overwhelming and give you the confidence to make decisions every step of the way.
What part of buying a home feels the most intimidating to you? Let me know in the comments.
#[City]RealEstate #HomeBuyingTips #[City]Homes #BuyerTips #RealEstateAdvice
