August INSTAGRAM REELS
New to Instagram reels? They’re an amazing way to boost your visibility in the Instagram algorithm (especially to local buyers & sellers), as well as provide value to potential clients and showcase your knowledge!
Below, you’ll find instructions, examples and a caption for your Reel. We do not provide an actual template for the Reel because Instagram prefers that you add text and audio directly in their app, rather than upload a completely done-for-you video. Following this “Instagram’s best practices” rule ensures that your Reel gets as much reach and as many views as possible.
There are 10 Reels below so you can post twice per week, but feel free to get creative and do more! Please be sure to change all [CITY] placeholders to your actual city name. And make sure to get permission to share any listings that aren’t your own!
Learn more about how to post reels here.
Note: Please always get permission from the listing agent (if that’s not you!) before filming in any homes.
What The Fall Market Looks Like in [City]
Strategy + Why It Works:
- Position yourself as the local market expert. Share observations about your local market instead of broad national headlines.
- Provide context, not predictions. Help buyers and sellers understand seasonal trends without guaranteeing outcomes.
- Create timely, relevant content. Seasonal market updates keep you top of mind as people consider making a move.
- Start conversations. End by inviting viewers to ask questions about their own buying or selling plans.
How to Film & Create This Reel:
1️⃣ Choose a trending audio.
Choose a polished audio that feels professional and informative. Keep the volume low so the text remains the focus.
2️⃣ Film 5–10 clips. Here are some ideas:
Use the example to the left for an idea of what you want it to look like.
Film short vertical clips of yourself:
- Walking through a local neighborhood
- Touring a home for sale
- Reviewing market reports on your laptop
- Looking at active listings
- Working in your office
- Talking on the phone with a client
- Pointing to where text will appear
3️⃣ Add text overlays.
Opening:
What the Fall Market Looks Like in [City]
Point 1:
Inventory is beginning to slow.
Well prepared homes have an opportunity to stand out.
Point 2:
Many fall buyers are motivated.
They’re moving with purpose, not just browsing.
Point 3:
Pricing strategy matters.
Buyers are paying close attention to value.
Point 4:
Every local market is different.
That’s why local expertise matters.
Closing:
Thinking about buying or selling this fall? Let’s create a strategy that fits your goals.
Back at Your Desk
- Open the Canva Reel template.
- Upload your clips under Uploads.
- Drag one clip into each video placeholder.
- Replace the text with the provided overlays.
- Apply your colors and fonts using your Canva Brand Kit.
- Add music in Canva or add trending audio inside Instagram.
- Download all pages as an MP4 Video.
4️⃣ Customize your caption (see below).
5️⃣ Post and share.
Upload the Reel, choose a clear cover, add your location, and share it to your Stories.
Caption:
As the seasons change, so does the real estate market.
While spring is often considered the busiest time to buy or sell, fall offers opportunities that many people overlook.
Here’s what I’m seeing in the **[City]** market heading into fall:
🍂 **Inventory typically begins to slow.** With fewer new listings coming to market, well-prepared homes often have an opportunity to stand out.
🏡 **Many fall buyers are motivated.** Whether they’re relocating, accommodating a growing family, or working around a specific timeline, buyers searching this time of year often have a clear reason for making a move.
📈 **Pricing strategy matters.** Buyers continue to pay close attention to value, making thoughtful pricing and strong presentation important in any market.
Every local market is different, which is why understanding what’s happening here in **[City]** is so valuable when planning your next move.
If you’re thinking about buying or selling this fall, I’d be happy to answer your questions and help you create a strategy that fits your goals.
#[City]RealEstate #[City]Homes #[City]Living #MovingTo[City] #[City]Community #HomeBuying
Why I Always Walk a Property Twice Before Recommending It
Strategy + Why It Works:
- Giving buyers a behind-the-scenes look at your process demonstrates that your recommendations are thoughtful, not rushed.
- Sharing the habits and details that guide your advice helps potential buyers feel more confident in working with you.
- Most agents simply show homes. This Reel highlights the extra care and attention you bring to every property.
- Rather than telling people you’re experienced, you demonstrate it through your actions, making your value more believable and memorable.
- Past clients will recognize your process, while future clients gain insight into what it’s like to work with you.
How to Film & Create This Reel:
1️⃣ Choose a trending audio.
Pick an upbeat audio with a calm, confident tone. This reel works because it feels intentional and professional.
2️⃣ Film 5–10 clips. Here are some ideas:
Use the example to the left for an idea of what you want it to look like.
Film short vertical clips of:
- Walking through a front door and pausing to take in the space
- Moving from room to room at a natural place
- Crouching down to look at baseboards or flooring
- Checking under a sink or inside a utility closet
- Looking at the roofline or foundation
- Shot of you taking notes
- Checking window seals and HVAC vents
- Looking up at the ceilings or windows for natural light
3️⃣ Add text overlays.
Opening:
Why I Always Walk a Property Twice
Point 1:
First Walk
I see the home through a buyer’s eyes.
Point 2:
Second Walk
I look beyond the first impression.
Point 3:
I Notice the Details
Layout, light, noise, and maintenance.
Point 4:
Photos Don’t Tell the Whole Story
Some homes surprise you in person.
Closing:
Looking for a home? I’ll help you see what others miss.
Back at Your Desk
- Open the Canva Reel template.
- Upload your clips in the Upload section.
- Drag clips into the video placeholders.
- Add text overlays.
- Apply your Brand Kit colors and fonts.
- Add audio in Canva or Instagram.
- Download as an MP4 Video.
4️⃣ Customize your caption (see below).
5️⃣ Post and share.
Tag the parks, add your location, and share the Reel to your Stories.
Caption:
The first time I tour a home, I see it through a buyer’s eyes.
I notice the atmosphere, the first impression, and how the space feels. Sometimes a home immediately stands out. Other times, it raises questions worth exploring.
The second walk is where experience takes over.
I’m paying attention to the details that can affect your daily life:
🏡 How the floor plan flows
☀️ Natural light throughout the day
🔊 Noise from nearby streets or neighbors
🛠️ Signs of maintenance or deferred repairs
🌳 The surrounding neighborhood and overall lifestyle
Beautiful listing photos don’t always tell the whole story. Likewise, a home that doesn’t shine online can end up being the right fit once you’re inside.
That’s why I don’t recommend properties based on photos alone. I recommend them based on careful evaluation, local market knowledge, and what aligns with your goals.
If you’re buying a home, you deserve someone who looks beyond the listing and helps you make a confident decision.
💬 What’s something you’ve noticed about a home in person that you never would have caught from the photos?
#[City]RealEstate
#[City]Homes
#HomeBuying
#HomeSelling
#RealEstateTips
Thinking About Buying? Don't Overlook August
Strategy + Why It Work
- Educates buyers and sellers about a commonly overlooked time in the real estate market.
- Positions the agent as a knowledgeable local expert who explains market trends.
- Encourages conversations by addressing a question many people are already asking.
- Builds trust by focusing on local market insights rather than national headlines.
How to Film & Create This Reel:
1️⃣ Choose a trending audio.
Pick a modern, confident audio that feels informative and optimistic. Keep the volume low so the text remains the focus.
2️⃣ Film 5–10 clips. Here are some ideas:
Use the example to the left for an idea of what you want it to look like.
Film short vertical clips of yourself:
- Reviewing local market reports on your laptop
- Scrolling through active listings
- Walking through a neighborhood
- Standing outside a home for sale
- Unlocking or walking into a listing
- Looking at homes with a client
- Talking on the phone
- Working at your desk
- Pointing to where text will appear
3️⃣ Add text overlays.
Opening:
Thinking About Buying?
Don’t Overlook August
Point 1:
Many buyers have already made their move.
Point 2:
You may face less competition.
Point 3:
Motivated buyers and sellers are still in the market.
Point 4:
Every local market is different.
Closing:
Let’s talk about what August looks like in [City].
Back at Your Desk
- Open the Canva Reel template.
- Upload your clips under Uploads.
- Drag the matching footage into each video placeholder.
- Add the text overlays.
- Apply your Canva Brand Kit colors and fonts.
- Add audio in Canva or add trending audio inside Instagram.
- Download all slides as an MP4 Video.
4️⃣ Customize your caption (see below).
5️⃣ Post and share.
Tag each featured business or location, add the [City] location tag, and share the Reel to your Stories.
Caption:
Many people assume August is a slow month for real estate.
In reality, it can be one of the most strategic times to make a move.
By late summer, many of the buyers who started their search in the spring have already found a home or decided to wait. The people still actively searching often have a specific reason for moving, whether it’s a job relocation, a growing family, a lease ending, or a personal milestone.
Depending on your local market, that can create opportunities for both buyers and sellers.
For buyers, you may find less competition than during the busiest months of the year and more time to make thoughtful decisions.
For sellers, your home is being seen by buyers who are often ready to act, not just browsing for ideas.
Of course, every market is different. That’s why it’s important to look at what’s happening in **[City]**, not just the national headlines.
If you’ve been wondering whether now is the right time to buy or sell, I’d be happy to walk you through what’s happening in our local market and what it could mean for your goals.
What questions do you have about the **[City]** market right now? Leave them in the comments, and I’ll do my best to answer them.
#[City]RealEstate #[City]Homes #AugustRealEstate #HomeBuyingTips #HomeSellingTips #[City]Realtor #RealEstateMarket #BuyerTips #SellerTips #RealEstateAdvice
3 Things to Do Before Listing Your Home
Strategy + Why It Works:
- Provides practical advice that helps homeowners prepare before listing.
- Positions the agent as a knowledgeable guide who creates a personalized selling strategy.
- Builds trust by showing that a successful sale starts long before the listing goes live.
- Encourages homeowners to start planning early and reach out before they’re ready to list.
How to Film & Create This Reel:
1️⃣ Choose a trending audio.
Pick a modern, polished audio that feels confident and professional. Keep the volume low so the text remains the focus.
2️⃣ Film 5–10 clips. Here are some ideas:
Use the example to the left for an idea of what you want it to look like.
Film short vertical clips of yourself:
- Walking up to a front door
- Standing outside a home
- Reviewing comparable sales on your laptop
- Writing notes during a consultation
- Looking through listing photos
- Talking with clients
- Walking through a home’s entryway
- Working at your desk
- Pointing to where text will appear
3️⃣ Add text overlays.
Opening:
3 Things to Do Before Listing Your Home
Tip 1:
Build a pricing strategy.
Know your local market before you list.
Tip 2:
Focus on first impressions.
Curb appeal and presentation matter.
Tip 3:
Create a plan before listing day.
Preparation leads to a smoother sale.
Closing:
Thinking about selling this fall? Let’s build your strategy.
Back at Your Desk
- Open the Canva Reel template.
- Upload your clips under Uploads.
- Drag footage into each video placeholder.
- Add text overlays.
- Apply your Canva Brand Kit colors and fonts.
- Add audio in Canva or Instagram.
- Download as an MP4 Video.
4️⃣ Customize your caption (see below).
5️⃣ Post and share.
Add your city location, choose a clear cover, and share the Reel to your Stories.
Caption:
If selling your home is on your fall to-do list, a little preparation now can make a big difference later.
Here are three things I discuss with every seller before we list a home in September.
**1️⃣ We build a pricing strategy based on today’s market.**
The real estate market is always changing. Rather than relying on what homes sold for a few months ago, we look at current market conditions, recent comparable sales, and buyer demand to determine a competitive price.
**2️⃣ We focus on first impressions.**
As the seasons change, so does curb appeal. Cleaning up landscaping, refreshing the entryway, and making sure your home photographs well can help create a great first impression online and in person.
**3️⃣ We make a plan before listing day.**
Preparing your home, scheduling professional photography, and choosing the right time to launch all play an important role in attracting buyers. The more we prepare in advance, the smoother the process tends to be.
Every seller’s situation is different, and every local market has its own trends. That’s why I believe a personalized strategy is always better than a one-size-fits-all approach.
If you’re thinking about selling this fall in **[City]**, I’d be happy to talk through what the process could look like for your home.
4 Questions I Ask Every Seller Before We List
Strategy + Why It Works:
- Shows homeowners what it’s like to work with you before they commit to selling.
- Builds trust by demonstrating a thoughtful, consultative approach rather than a sales pitch.
- Positions the agent as an advisor who creates personalized strategies for every client.
- Encourages homeowners to start the conversation before they’re ready to list.
How to Film & Create This Reel:
1️⃣ Choose a trending audio.
Pick a calm, professional audio that feels welcoming and conversational. Keep the volume low so the text remains the focus.
2️⃣ Film 5–10 clips. Here are some ideas:
Use the example to the left for an idea of what you want it to look like.
Film short vertical clips of yourself:
- Greeting clients at the front door
- Walking through a home
- Writing notes during a consultation
- Reviewing comparable sales on your laptop
- Pointing to features inside a home
- Looking through listing photos
- Talking with clients over coffee
- Working at your desk
- Pointing to where text will appear
3️⃣ Add text overlays.
Opening:
4 Questions I Ask Every Seller Before We List
Question 1:
What are your goals?
Let’s build a strategy around your next chapter.
Question 2:
What’s your ideal timeline?
Timing helps shape the right plan.
Question 3:
How can we help your home stand out?
Small improvements can make a big impact.
Question 4:
What is today’s market telling us?
Let’s use local data to guide our decisions.
Closing:
Every seller deserves a personalized strategy.
Back at Your Desk
- Open the Canva Reel template.
- Upload your clips under Uploads.
- Drag the matching footage into each video placeholder.
- Add and customize the text overlays.
- Apply your Canva Brand Kit colors and fonts.
- Add audio in Canva or Instagram.
- Download as an MP4 Video.
4️⃣ Customize your caption (see below).
5️⃣ Post and share.
Choose a strong cover, tag your location, and share the Reel to your Stories.
Caption:
Before we ever talk about putting a sign in the yard or choosing a list price, I like to start with a conversation.
Every home is different, and every seller has different goals. That’s why I ask the same four questions before we create a selling strategy.
**1️⃣ What are your goals?**
Are you buying another home? Downsizing? Relocating? Your next chapter helps shape every decision we make.
**2️⃣ What’s your ideal timeline?**
Whether you need to move quickly or have more flexibility, timing plays an important role in building the right plan.
**3️⃣ How can we help your home stand out?**
We’ll walk through your home together and discuss simple improvements that could help make a strong first impression on buyers.
**4️⃣ What is today’s market telling us?**
We review recent sales, current competition, and local market trends so we can make informed decisions based on what’s happening right now.
One of my favorite parts of this job is helping sellers feel confident before their home ever goes on the market. A thoughtful plan from the beginning often leads to a smoother experience from start to finish.
If selling your home is something you’re considering, even if it’s still months away, I’m always happy to have an honest conversation and help you understand your options.
#[City]RealEstate #HomeSelling #[City]Homes #SellerTips #HomeSellingTips #
The Conversation Every Seller Needs To Have First
Strategy + Why It Works:
- Educates homeowners about one of the most important parts of the selling process before their home ever hits the market.
- Positions the agent as a trusted advisor who uses data and strategy rather than guesswork.
- Builds credibility by explaining the reasoning behind pricing decisions.
- Encourages homeowners to start the conversation early, even if they’re not ready to list.
How to Film & Create This Reel:
1️⃣ Choose a trending audio.
Pick a polished, professional audio that feels thoughtful and trustworthy. Keep the volume low so the text remains the focus.
2️⃣ Film 5–10 clips. Here are some ideas:
Use the example to the left for an idea of what you want it to look like.
Film short vertical clips of yourself:
- Reviewing comparable sales on your laptop
- Meeting with homeowners
- Walking through a home
- Looking at active listings
- Pointing to market reports or charts
- Writing notes during a consultation
- Talking with clients at the kitchen table
- Working at your desk
- Pointing to where text will appear
3️⃣ Add text overlays.
Opening:
The Conversation Every Seller Needs to Have First
Point 1:
Pricing starts with the market.
Not just your asking price.
Point 2:
We review recent sales.
Current data tells the story.
Point 3:
We compare your competition.
Every listing influences your strategy.
Point 4:
The goal is to attract the right buyers.
A smart strategy starts before listing day.
Closing:
Let’s create a pricing strategy that fits today’s market.
Back at Your Desk
- Open the Canva Reel template.
- Upload your clips under Uploads.
- Drag the matching footage into each video placeholder.
- Add text overlays.
- Apply your Canva Brand Kit colors and fonts.
- Add audio in Canva or Instagram.
- Download as an MP4 Video.
4️⃣ Customize your caption (see below).
5️⃣ Post and share.
Tag each featured business, add the neighborhood location, and share the Reel to your Stories.
Caption:
One of the most important conversations I have with sellers happens before we ever decide on a list price.
It’s easy to focus on what you hope your home will sell for. But successful pricing starts somewhere else.
We look at recent comparable sales, current market conditions, competing listings, and what buyers are looking for today. Those factors help us create a strategy that’s grounded in the market, not guesswork.
The goal is to position your home so it attracts the right buyers, generates strong interest, and gives you the best opportunity for a successful sale.
Every home is different, which is why every pricing strategy should be, too.
If you’re thinking about selling in **[City]**, I’d be happy to walk you through what today’s market could mean for your home. Even if you’re still months away from listing, having the conversation early can help you make informed decisions when the time comes.
#[City]RealEstate #HomeSelling #[City]Homes #SellerTips #HomeSellingTips #[City]Realtor
What Buyers & Sellers Should Know About the [City] Market
Strategy + Why It Works:
- Provides timely local market insights that buyers and sellers are actively looking for.
- Positions the agent as the trusted source for neighborhood knowledge, not just national headlines.
- Builds credibility by explaining current market trends in a clear, approachable way.
- Encourages engagement by inviting viewers to ask questions about their local market.
How to Film & Create This Reel:
1️⃣ Choose a trending audio.
Pick a modern, confident audio that feels informative and professional. Keep the volume low so the text remains the focus.
2️⃣ Film 5–10 clips. Here are some ideas:
Use the example to the left for an idea of what you want it to look like.
Film short vertical clips of yourself:
- Walking through a neighborhood
- Driving past homes for sale
- Reviewing market reports on your laptop
- Looking at listings on your phone
- Walking through an open house
- Standing in front of a local landmark
- Working at your desk
- Talking directly to the camera
- Pointing to where text will appear
Always ask permission before filming inside a business or recording staff and customers.
3️⃣ Add text overlays.
Opening:
What Buyers & Sellers Should Know About the [City] Market
Point 1:
Buyers are taking their time.
They’re comparing value and lifestyle.
Point 2:
Pricing still matters.
Well-priced homes attract the most interest.
Point 3:
Negotiation opportunities vary.
Every home and every neighborhood is different.
Point 4:
Local trends matter most.
National headlines don’t tell the whole story.
Closing:
Have questions about the [City] market? Let’s talk.
Back at Your Desk
- Open the Canva Reel template
- Upload your clips under Uploads
- Drag the matching footage into each video placeholder
- Add text overlays and replace the text with your city
- Apply your Canva Brand Kit colors and fonts.
- Add audio in Canva or Instagram.
- Download as an MP4 Video.
4️⃣ Customize your caption (see below).
5️⃣ Post and share.
Tag every featured restaurant, add the [City] location, and share the Reel to your Stories.
Caption:
Real estate headlines can make it feel like every market is moving in the same direction.
The reality is that every city, neighborhood, and price range tells a different story.
Here are a few things I’ve been noticing in the **[City]** market lately.
🏡 **Buyers are taking their time.**
Many buyers are comparing homes more carefully, asking thoughtful questions, and making decisions based on both value and lifestyle.
📈 **Pricing continues to matter.**
Well-priced homes often generate the strongest interest early, while buyers are paying close attention to how each home compares to others on the market.
🤝 **Negotiation opportunities can vary.**
Some homes move quickly, while others leave more room for negotiation. It all depends on the property, the location, and current buyer demand.
📍 **Local knowledge makes a difference.**
National headlines don’t always reflect what’s happening here in **[City]**. That’s why I encourage buyers and sellers to look at local trends when making decisions.
Whether you’re planning to buy, sell, or simply stay informed, understanding your local market is one of the best ways to make confident real estate decisions.
What’s one question you have about the **[City]** market right now? I’d be happy to answer it in the comments.
#[City]RealEstate #[City]Neighborhoods #[City]Homes #[City]Realtor #NeighborhoodGuide
What Makes an Offer Stand Out in Today's [City] Market
Strategy + Why It Works:
- Educates buyers on what sellers are really looking for beyond the purchase price.
- Positions the agent as a strategic advisor who helps clients build competitive offers.
- Builds trust by explaining the factors that can strengthen an offer in today’s market.
- Encourages buyers to seek professional guidance before submitting an offer.
How to Film & Create This Reel:
1️⃣ Choose a trending audio.
Pick a modern, confident audio that feels professional and informative. Keep the volume low so the text remains the focus.
2️⃣ Film 5–10 clips. Here are some ideas:
Use the example to the left for an idea of what you want it to look like.
Film short vertical clips of yourself:
- Reviewing paperwork with buyers
- Looking over a purchase agreement
- Talking with clients at a table
- Walking through a home with buyers
- Speaking on the phone
- Reviewing listings on your laptop
- Writing notes during a consultation
- Working at your desk
- Pointing to where text will appear
3️⃣ Add text overlays.
Opening:
What Makes an Offer Stand Out in Today’s [City] Market
Tip 1:
A strong pre-approval
Show sellers you’re ready.
Tip 2:
Flexible terms
Sometimes timing matters as much as price.
Tip 3:
Clear, reasonable contingencies
Keep the process straightforward.
Tip 4:
A smart strategy
The strongest offers fit both buyer and seller needs.
Closing:
Let’s build an offer strategy that gives you a competitive edge.
Back at Your Desk
- Open the Canva Reel template.
- Upload your clips under Uploads.
- Drag footage into the video placeholders.
- Add and update the text overlays as needed.
- Apply your Canva Brand Kit colors and fonts.
- Add audio in Canva or Instagram.
- Download as an MP4 Video.
4️⃣ Customize your caption (see below).
5️⃣ Post and share.
Add your city location, include the month and year in the caption, and share the Reel to your Stories.
Caption:
Many buyers assume the highest offer always wins.
In reality, sellers are often looking at the complete picture.
Here are a few things that can help an offer stand out in today’s **[City]** market.
✅ **A strong pre-approval.**
A fully underwritten or well-documented pre-approval from a reputable lender gives sellers greater confidence that the transaction is more likely to close smoothly.
✅ **Terms that fit the seller’s needs.**
Sometimes flexibility on the closing date or possession timeline can be just as meaningful as the purchase price.
✅ **Reasonable contingencies.**
Every situation is different, but an offer with clear, straightforward terms can make the decision easier for a seller.
✅ **Clear communication.**
A well-prepared offer that minimizes confusion helps create confidence on both sides of the transaction.
✅ **An overall strategy.**
The strongest offers are built around both the buyer’s goals and the seller’s priorities. That’s why understanding the full situation, not just the list price, is so important.
Every transaction is unique, and the right offer strategy depends on the property, the market, and the seller’s circumstances.
If you’re planning to buy in **[City]**, I’d be happy to help you build an offer strategy that’s competitive while still protecting your best interests.
#[City]RealEstate #HomeBuying #[City]Homes #BuyerTips #OfferStrategy
What I Wish Every Buyer Knew Before They Started Looking
Strategy + Why It Works:
- Helps first-time and future buyers feel more prepared before they begin the home search.
- Positions the agent as a trusted guide who educates clients throughout the buying process.
- Builds credibility by addressing common misconceptions and setting realistic expectations.
- Encourages buyers to reach out early so they can begin their home search with confidence.
How to Film & Create This Reel:
1️⃣ Choose a trending audio.
Pick a warm, optimistic audio that feels encouraging and informative. Keep the volume low so the text remains the focus.
2️⃣ Film 5–10 clips. Here are some ideas:
Use the example to the left for an idea of what you want it to look like.
Film short vertical clips of yourself:
- Unlocking the front door to a home
- Walking through different rooms
- Looking at listings on your laptop or phone
- Meeting with buyers
- Reviewing paperwork
- Walking through a neighborhood
- Pointing out features inside a home
- Working at your desk
- Pointing to where text will appear
3️⃣ Add text overlays.
Opening:
What I Wish Every Buyer Knew Before They Started Looking
Tip 1:
Get pre-approved first.
Know your budget before you shop.
Tip 2:
Don’t judge a home by the photos.
See it in person.
Tip 3:
Budget beyond the purchase price.
Plan for the full cost of homeownership.
Tip 4:
No home is perfect.
Focus on what fits your goals.
Tip 5:
You don’t have to do this alone.
The right guidance makes all the difference.
Closing:
A little preparation goes a long way.
Back at Your Desk
- Open the Canva Reel template.
- Upload your clips under Uploads.
- Drag footage from each city into the matching placeholders.
- Add and update text overlays as needed.
- Apply your Canva Brand Kit colors and fonts.
- Add audio in Canva or Instagram.
- Download as an MP4 Video.
4️⃣ Customize your caption (see below).
5️⃣ Post and share.
Tag both locations, choose a comparison-style cover, and share the Reel to your Stories.
Caption:
If I could sit down with every buyer before they started looking at homes, these are the five things I’d want them to know.
🏡 **Get pre-approved before you start shopping.**
Knowing your budget early helps you focus on homes that truly fit your goals and allows you to act confidently when you find the right one.
📍 **Don’t fall in love with photos alone.**
Some homes show better in person than they do online, and others are the opposite. That’s why seeing a property for yourself is so important.
💰 **Plan for more than the purchase price.**
Your monthly payment is only part of the picture. It’s helpful to understand other costs that may come with homeownership so you can budget with confidence.
✨ **No home is perfect.**
Every property comes with trade-offs. The goal isn’t to find a perfect home, it’s to find the one that best fits your lifestyle, priorities, and long-term goals.
🤝 **You don’t have to figure it all out on your own.**
Buying a home is a big decision, and having someone to guide you through the process can make it feel much more manageable.
The buying process can feel overwhelming at first, but a little preparation goes a long way. Asking questions early, understanding your options, and having a plan can help you move forward with confidence.
If you’re thinking about buying a home in **[City]**, I’d be happy to answer your questions and help you prepare for the journey ahead.
#[City]RealEstate #HomeBuying #[City]Homes #BuyerTips #FirstTimeHomeBuyer
What Clients are Often Surprised I Help With
Strategy + Why It Works:
- Shows buyers that your value goes far beyond opening doors and writing contracts.
- Positions the agent as a trusted advisor who provides guidance throughout the entire transaction.
- Builds trust by highlighting the behind-the-scenes work that helps transactions stay on track.
- Encourages potential clients to reach out knowing they’ll have support every step of the way.
How to Film & Create This Reel:
1️⃣ Choose a trending audio.
Pick a warm, professional audio that feels approachable and reassuring. Keep the volume low so the text remains the focus.
2️⃣ Film 5–10 clips. Here are some ideas:
Use the example to the left for an idea of what you want it to look like.
Film short vertical clips of yourself:
- Reviewing an inspection report
- Meeting with clients
- Talking on the phone
- Working on paperwork at your desk
- Walking through a home with buyers
- Introducing yourself outside a property
- Typing on your laptop
- Organizing documents
- Pointing to where text will appear
3️⃣ Add text overlays.
Opening:
What Clients Are Often Surprised I Help With
Point 1:
Inspection reports
Helping you understand what comes next.
Point 2:
Trusted local professionals
Connecting you with the right people.
Point 3:
Unexpected challenges
Helping you navigate every step.
Point 4:
Deadlines and paperwork
Keeping everything organized.
Point 5:
Questions and guidance
You’re never figuring it out alone.
Closing:
Real estate is about more than buying and selling homes.
Back at Your Desk
- Open the Canva Reel template.
- Upload your clips under Uploads.
- Drag the matching footage into each video placeholder.
- Customize the text to reflect your own process.
- Apply your Canva Brand Kit colors and fonts.
- Add audio in Canva or Instagram.
- Download as an MP4 Video.
4️⃣ Customize your caption (see below).
5️⃣ Post and share.
Choose a strong cover, tag your location, and share the Reel to your Stories.
Caption:
One of my favorite moments is when a client says, *”I didn’t realize you helped with all of this.”*
Most people know a real estate agent can schedule showings and write offers. But there’s so much more happening behind the scenes.
Here are just a few ways I support my clients throughout the process:
🏡 Helping make sense of inspection reports and next steps.
🤝 Connecting you with trusted local professionals, from lenders to contractors and other home service providers.
📋 Walking you through your options if something unexpected comes up during the transaction.
📅 Keeping deadlines, paperwork, and communication organized so nothing falls through the cracks.
💬 Being available to answer questions, offer guidance, and help you make informed decisions from start to finish.
Buying a home is a big milestone, and you shouldn’t have to navigate it alone.
My goal is to make the process feel less overwhelming and give you the confidence to make decisions every step of the way.
What part of buying a home feels the most intimidating to you? Let me know in the comments.
#[City]RealEstate #HomeBuyingTips #[City]Homes #BuyerTips #RealEstateAdvice
