DECEMBER Ads Strategy
Customize and download the ads below as a PNG file. For help setting up your ads account and running your first ad check out this help guide.
Run one of the ads or both; incorporate some of the promotional ideas or all of them! The choice is yours. It will depend on your budget and how much effort you’d like to put into ads. Some months, you may want to do more than others. You may also want to change the suggested dates or campaign durations. This will be up to your discretion. Additionally, once you find an ad that is getting you results, you may want to continue to run that until your results diminish.
Note: Please follow all rules and regulations regarding advertising your services, specific listings, and all other real estate activities, on Facebook and online in your state. We cannot provide compliance information as every state is different. Check with your local Realtor association or real estate governance board for information on what is allowed and what is not.
Ad 1:
Holiday Home Buyer Guide (Leads Ad)
Campaign Type: Leads
Collect your leads using a Facebook form (More advanced option: collection using a landing page on your website). Choose one of the image options below, according to your brand and preferences. Feel free to customize as well!
✓ Special Ads Category?: Yes, select this to remain in compliance with Facebook ad rules regarding housing.
Dates: Anytime this month
Audience to Target:
- Age 18+, Male & Female, 20 mile radius around your location (you won’t be able to change this since it’s a Special Ad Category)
Additional Instructions:
- Collect lead contact information with a form within Facebook: Select highest volume and have very few form questions (i.e. just name and email or name, email & phone number)
- Select Manual Placements and make sure only Facebook and Instagram are selected for best results.
- Leave all other default selections. Budget is at your discretion but we recommend at least $20/day for optimal results.
- Call-to-Action: Learn More
- Image: Share one of the image options below.
- Send a delivery email with your lead magnet that your leads have signed up for with your ad form (see your Monthly Lead Magnet page for a template to send)
Ad Headline:
Free Holiday Home Buyer Guide
Primary Text:
Thinking about selling but not sure if now’s the right time? 🍁 Before you make any big decisions, grab my free November Seller’s Guide: “Should You Sell Before the New Year?”
Inside, you’ll discover:
✅ The pros & cons of listing before January
✅ How today’s market conditions can affect your sale price
✅ Easy prep steps to attract motivated buyers this season
✅ What to do now to be ready for a strong start in 2026
Whether you’re ready to move soon or just exploring your options, this quick guide will help you make the smartest move for your goals.
📩 Download your free copy by clicking Learn More below!
[CONTACT INFORMATION]
Ad 2:
Planning to Buy a Home?
(Awareness Ad)
Campaign Type: Awareness
✓ Special Ads Category?: Yes, select this to remain in compliance with Facebook ad rules regarding housing.
Dates: Anytime this month
Audience to Target:
- Age 18+, Male & Female, 20 mile radius around your location (you won’t be able to change this since it’s a Special Ad Category)
Additional Instructions:
- Select Manual Placements and make sure only Facebook and Instagram Feeds are selected for best results.
- Leave all other default selections. Budget is at your discretion but we recommend at least $10/day for optimal results.
- Image: Create a carousel with the images below (choose from green, blue, black or dark grey styles)
- Call-to-Action: Your choice from: Call now, Contact us, Send email, Send message
- Link to your website or Instagram profile
Please note that with Awareness Ads, the goal isn’t necessarily getting direct leads. It’s to build your name recognition and brand so that when people think of buying or selling their home, your name is top of mind. It also increases the likelihood of people giving you their information in a lead form when they see future lead generation ads for you.
Ad Headline:
Buy a Home in 2026 | Get Ready to Buy
Primary Text:
Planning to buy a home in 2026? December is the PERFECT time to get ahead.
A little prep now = a way smoother, less stressful January when new listings start to hit the market.
If you want help mapping out your buying timeline or getting prepped behind the scenes, send me a message. I’ll walk you through your next steps and make sure you’re ready to jump when the right home pops up!
Your Name
[City] Real Estate Agent
555-555-5555
email@website.com
Additional Promotional Activities:
December Pop By: “Warm & Bright” Gift
“Wishing you a warm & bright holiday season!” → Pair with a candle, tea, or string of mini lights.
Attach a simple branded tag and a handwritten note. Have them drop these to past clients, hot leads, and neighborhood farms they want to stay in front of. See the instructions and template here.
Local Holiday Lights Guide
Create a simple “Where to See the Holiday Lights in [City]” PDF or post and let agents share it on socials with a CTA: “Want to live near one of these neighborhoods?”
Holiday Open House Weekend
Brand a weekend of open houses as a “Holiday Home Tour” with seasonal treats, decor, and a printed flyer showcasing multiple listings.
Holiday Hangout: Coffee With Your Realtor Meetup
Agents invite past clients and warm leads to drop by a favorite local coffee shop during a 2-hour window for a free drink + quick catch up.
Holiday Gift Card Giveaway (Local Business)
Partner with a local bakery, coffee shop, or boutique and run a giveaway: “Tag a friend you’d take on a cozy winter coffee date in [City].” Great for reach + email capture if they want to go that route.
Disclaimer: Not all ads work in all markets and the above instructions, images, and ad templates are suggestions based on our experience marketing and running ads. Even if no leads are gathered, visibility, credibility and brand awareness is increased, improving your ability to attract and win clients. We do not make any claims about specific results and are not at fault for any lack of results. We are also not responsible for any Facebook bans, campaign costs, or other ad issues.