DECEMBER VIDEOS
Authority Content
Start here! Before you do your monthly video please make 3 Authority Content videos (if you’ve already done this, move on to the next section!)
Here’s the Strategy:
Create 3 base videos for your Youtube channel (and you can repurpose them for Instagram, Facebook or wherever you want them!). This will serve as a foundation for your real estate brand and it gives interested leads a way to consume more of your content, get to know you and your knowledge even further, and helps move them from a completely cold lead (total stranger) to a red hot lead (a new client!).
People want to work with those they know, like, and trust, and video content is one of the very best ways to do that. They get to see your smiling face, get to know you and how you operate, and get to know the area with the help of your expertise! These videos when posted to Youtube have the potential to show up in Google searches, enhancing your local reach and enabling you to get in front of more potential buyers & sellers.
So before you start filming the monthly video below, please film 3 Authority Content videos. Here are a few ideas:
- What [$] Gets You in [City]
- Home tours in [City]
- New construction tour in [city]
- Neighborhood tours/guide in [city]
- Everything I do for a new listing in [City]
- Come do an open house with me in [City]
- 5 Best things about living in [City]
- 10 Common Questions i always get asked as a [City] Real estate agent
Sensing a theme? We want to position you as THE authority in your city. So having local-focused real estate content for your 3 Authority Content videos is key to building your name recognition, as well as trustworthiness and credibility for new leads.
Note: If you’ve already completed this step and have your 3 Authority Content videos posted, move on to the next step (filming & publishing your monthly Brand Builder video below).
December Brand Builder Video
Once you have your 3 Authority Content videos done, you’re free to make your monthly Brand Builder video! Below you’ll find all of the instructions you need to get started, script recommendations, a keyword-rich description, and a Youtube video thumbnail template.
Want to Buy a Home in City This January? Do These 5 Things Before the New Year
This month, we’re helping your audience kick off the new year with confidence by giving them a clear, simple game plan for buying a home in January. A video like this positions you as the go-to guide who knows exactly how to help buyers prepare before the rush begins. It’s helpful, timely, and super shareable — and it allows you to warm up early-year leads long before they start actively house hunting. The goal is to show buyers what they can do right now to make January feel easier, less stressful, and way more exciting. Think of this as your “start strong” video that builds trust, sparks conversations, and gets buyers sliding into your DMs before the new year even arrives.
Title:
Ready to Buy a Home in January? 5 Things to Do Before Now | City Real Estate
Description:
Get ready to buy a home in January with this simple, step-by-step guide for new and returning homebuyers. In this video, I’m sharing the five things you should do before the new year to set yourself up for a successful home search in 2026. We’ll cover everything from getting pre-approved, creating your must-have list, understanding your local market, preparing financially, and building your real estate team early.
Whether you’re a first-time buyer or planning to make a move in [CITY], this January home-buying prep guide will help you start strong. If you’re thinking about buying a home in the new year, reach out and I’ll help you map out the next steps!
Your Name | Contact Information
Instructions:
1️⃣ Choose Your Setup
Pick a bright, clean location — your office, a staged listing, or a cozy corner at home. Natural light works best. Keep the background simple and distraction-free.
2️⃣ Set Up Your Camera
Use your phone or camera on a tripod at eye level. Film horizontally for YouTube. Wipe your lens and turn on 4K if available.
3️⃣ Film B-Roll Clips
Before or after filming your main talking video, grab extra clips: typing on your laptop, scrolling listings, holding a planner, highlighting notes, drinking coffee, or walking into a house. These will make editing easier and more dynamic.
4️⃣ Deliver Your Main Talking Portion
Use the script below and record in short sections so you can edit easily. Speak clearly, smile, and keep your tone light and conversational.
5️⃣ Add Text and Graphics in Editing
Use titles like “Get Ready to Buy in January” and “5 Things to Do Before the New Year.” Drop in your b-roll over certain parts to keep the video visually interesting.
6️⃣ End With a Clear CTA
Invite viewers to download your January Buyer Prep Guide, send you a DM, or book a quick call to map out their buying plan.
7️⃣ Upload, Optimize, and Share
Use the keyword-rich description below, add relevant tags, and share the link on Instagram Stories, email, and your buyer pipelines.
Suggested Script:
Feel free to personalize!
Intro:
“Hey everyone! If buying a home is on your 2026 goals list, now is the perfect time to get ahead. Today I’m walking you through five things you can do before the new year to make your January home search smoother, faster, and way less stressful.”
Tip 1 – Get Pre-Approved:
“First, get pre-approved. This gives you a real budget to work with and puts you in a stronger position once the right home hits the market. January moves fast — you don’t want to be scrambling.”
Tip 2 – Create Your Must-Have List:
“Next, make a must-have list. I’m talking lifestyle choices: neighborhood vibe, commute, size, layout, school districts — what matters most to you? Clarity here saves you hours of searching.”
Tip 3 – Get Familiar With the Market:
“Start browsing homes now to get a feel for pricing and availability. You’ll know exactly what to expect when January listings pick up and you’ll be able to spot a good deal faster.”
Tip 4 – Check Your Financial Readiness:
“Make sure you know what cash you’ll need for down payment, closing costs, inspections, and moving expenses. A quick numbers check now keeps surprises away later.”
Tip 5 – Build Your Team Early:
“And lastly, get your team in place. This means your lender, your agent — me — and any support you’ll need. January is busy, so having your people lined up gives you a huge advantage.”
Outro Call to Action:
“If you want help getting ready to buy in January, send me a message or book a quick call. I’ll walk you through the whole process and make sure you’re ready to hit the ground running.”