February Ads Strategy
Customize and download the ads below as a PNG file. For help setting up your ads account and running your first ad check out this help guide.
Run one of the ads or both; incorporate some of the promotional ideas or all of them! The choice is yours. It will depend on your budget and how much effort you’d like to put into ads. Some months, you may want to do more than others. You may also want to change the suggested dates or campaign durations. This will be up to your discretion. Additionally, once you find an ad that is getting you results, you may want to continue to run that until your results diminish.
Note: Please follow all rules and regulations regarding advertising your services, specific listings, and all other real estate activities, on Facebook and online in your state. We cannot provide compliance information as every state is different. Check with your local Realtor association or real estate governance board for information on what is allowed and what is not.
Ad 1:
Free Ultimate Guide to Moving to City (Leads Ad)
Campaign Type: Leads
Collect your leads using a Facebook form (More advanced option: collection using a landing page on your website). Choose one of the image options below, according to your brand and preferences. Feel free to customize as well!
✓ Special Ads Category?: Yes, select this to remain in compliance with Facebook ad rules regarding housing.
Dates: Anytime this month
Audience to Target:
- Age 18+, Male & Female, 20 mile radius around your location (you won’t be able to change this since it’s a Special Ad Category)
Additional Instructions:
- Collect lead contact information with a form within Facebook: Select highest volume and have very few form questions (i.e. just name and email or name, email & phone number)
- Select Manual Placements and make sure only Facebook and Instagram are selected for best results.
- Leave all other default selections. Budget is at your discretion but we recommend at least $20/day for optimal results.
- Call-to-Action: Learn More
- Image: Share one of the image options below.
- Send a delivery email with your lead magnet that your leads have signed up for with your ad form (see your Monthly Lead Magnet page for a template to send)
Ad Headline:
Moving to City? FREE GUIDE!
Primary Text:
Moving to [City]? Don’t wing it. I put together The Ultimate Guide to Moving to [City] with neighborhood breakdowns, local tips, what it costs, and step-by-step buying advice—so you can feel confident before you ever start house hunting.
Get the free guide – click Learn More below!
Click “Learn More” to get the free guide + checklist to prep now!
Ad 2:
Find the One
(Awareness Ad)
Campaign Type: Awareness
✓ Special Ads Category?: Yes, select this to remain in compliance with Facebook ad rules regarding housing.
Dates: Anytime this month
Audience to Target:
- Age 18+, Male & Female, 20 mile radius around your location (you won’t be able to change this since it’s a Special Ad Category)
Additional Instructions:
- Select Manual Placements and make sure only Facebook and Instagram Feeds are selected for best results.
- Leave all other default selections. Budget is at your discretion but we recommend at least $10/day for optimal results.
- Image: Create a carousel with the images below (choose from green, blue, black or dark grey styles)
- Call-to-Action: Your choice from: Call now, Contact us, Send email, Send message
- Link to your website or Instagram profile
Please note that with Awareness Ads, the goal isn’t necessarily getting direct leads. It’s to build your name recognition and brand so that when people think of buying or selling their home, your name is top of mind. It also increases the likelihood of people giving you their information in a lead form when they see future lead generation ads for you.
Ad Headline:
Looking For a Home in City? Let’s Find It.
Primary Text:
Ready when the right home pops up? 💘
The best homes don’t wait—and neither should your plan. Book a quick 15-minute Buyer Game Plan Call and we’ll map out your budget, must-haves, ideal neighborhoods, and the exact next steps so you’re ready to move fast when “the one” hits the market.
Book a 15-minute game plan call – click Learn More below!
Your Name
[City] Real Estate Agent
555-555-5555
email@website.com
Additional Promotional Activities:
February Valentine’s Day Pop By
Drop off a simple, cozy Valentine’s Day Kit to your sphere, past clients, and favorite leads to wish them a happy Valentine’s Day. It’s inexpensive, easy to assemble, and a sweet way to stay top-of-mind as we go into spring.
Lender “Pre-Approval Power Hour” (co-hosted)
A lender offers 2–3 time blocks for rapid pre-approvals; you offer 15-min buyer game plans right after. One landing page, one signup.
HR/Relocation Partnerships
Reach out to HR teams at top local employers and offer a free “Moving to [City]” PDF + consult for new hires.
Weekend “Open House Route” Printout
Create a simple printed route of 6–10 open houses by price range. Leave stacks at coffee shops; QR to consult. This can be printed or shared via social media.
Coffee shop sleeve sponsor / napkin holder cards
Small, local, cheap: “Thinking of moving to [City]? Scan for the guide.”
Disclaimer: Not all ads work in all markets and the above instructions, images, and ad templates are suggestions based on our experience marketing and running ads. Even if no leads are gathered, visibility, credibility and brand awareness is increased, improving your ability to attract and win clients. We do not make any claims about specific results and are not at fault for any lack of results. We are also not responsible for any Facebook bans, campaign costs, or other ad issues.