fbpx

february Ads Strategy

Customize and download the ads below as a PNG file. For help setting up your ads account and running your first ad check out this help guide.

Run one of the ads or both; incorporate some of the promotional ideas or all of them! The choice is yours. It will depend on your budget and how much effort you’d like to put into ads. Some months, you may want to do more than others. You may also want to change the suggested dates or campaign durations. This will be up to your discretion. Additionally, once you find an ad that is getting you results, you may want to continue to run that until your results diminish.

Note: Please follow all rules and regulations regarding advertising your services, specific listings, and all other real estate activities, on Facebook and online in your state. We cannot provide compliance information as every state is different. Check with your local Realtor association or real estate governance board for information on what is allowed and what is not.

Ad 1:

2024 Market Report – Lead Magnet
(Buyer & Seller Leads)

Campaign Type: Leads

Collect your leads using a Facebook form (More advanced option: collection using a landing page on your website). Choose one of the image options below, according to your brand and preferences. Feel free to customize as well!

✓ Special Ads Category?: Yes, select this to remain in compliance with Facebook ad rules regarding housing.

Dates: Anytime this month

Audience to Target:

  • Age 18+, Male & Female, 20 mile radius around your location (you won’t be able to change this since it’s a Special Ad Category)

 

Additional Instructions:

  • Form tips: Select highest volume and have very few form questions (i.e. just name and email or name, email & phone number)
  • Select Manual Placements and make sure only Facebook and Instagram are selected for best results.
  • Leave all other default selections. Budget is at your discretion but we recommend at least $10/day for optimal results.
  • Call-to-Action: Learn More

Ad Headline: FREE 2024 Market Update Report

Primary Text:

Thinking about buying or selling a home in 2024? Don’t make any big decisions before checking out this free [CITY] real estate market report! 📊 Grab your FREE 2024 Market Update Guide and stay ahead of the curve with valuable insights from our expert real estate team. 

🌟 What’s Inside Your FREE Guide:

✅ Exclusive Market Analysis: Gain a deep understanding of current market dynamics and trends in [CITY] so you can make the best decisions for you and your family.

✅ Neighborhood Highlights: Discover the hottest spots and hidden gems in our beautiful city!

✅ Pro Tips for Buyers and Sellers: Arm yourself with the knowledge to make informed decisions and get the most out of your real estate transaction.

👉 Simply click “Learn More” below, and I’ll send the 2024 Market Update Guide right to your inbox! ✨

Ad 2:

Fall in Love With a New Home – Awareness Ad

Campaign Type: Awareness

✓ Special Ads Category?: Yes, select this to remain in compliance with Facebook ad rules regarding housing.

Dates: Anytime this month

Audience to Target:

  • Age 18+, Male & Female, 20 mile radius around your location (you won’t be able to change this since it’s a Special Ad Category)
  • Detailed Targeting: First-time buyer, House, Property Finder, Residential area, Starter home

 

Additional Instructions:

  • Select Manual Placements and make sure only Facebook and Instagram Feeds are selected for best results.
  • Leave all other default selections. Budget is at your discretion but we recommend at least $10/day for optimal results.
  • Call-to-Action: Your choice from: Call now, Contact us, Send email, Send message

Please note that with Awareness Ads, the goal isn’t necessarily getting direct leads. It’s to build your name recognition and brand so that when people think of buying or selling their home,  your name is top of mind. It also increases the likelihood of people giving you their information in a lead form when they see future lead generation ads for you.

Ad Headline: Fall in Love With a New Home This February!

Primary Text: 

Are you ready to make this Valentine’s month extra special? Say goodbye to your current space and fall head over heels for a brand new home! 🌹✨

Let’s talk about what you’re looking for, click “Contact” below or shoot me a message here:

Margot Lyon
[CITY] Real Estate Agent
Brokerage Name

555-555-5555

email@website.com

Additional Promotional Activities:

Referral Program

Launch a referral program where existing clients who refer friends or family to you receive a special incentive or gift. Promote this program through email newsletters, social media, and personalized outreach. (Make sure this is legal in your area).

Sponsor Local Events

Sponsor local events happening in your community during February. This could include sponsoring a Valentine’s Day event, a winter festival, or a community gathering. This not only supports local initiatives but also enhances your visibility.

Client Appreciation Event

Host a client appreciation event to express gratitude to your current clients. This could be a happy hour, a brunch event, or a small gathering where you provide updates on the real estate market and share your appreciation for them choosing you in the past (and hopefully again in the future!)

Disclaimer: Not all ads work in all markets and the above instructions, images, and ad templates are suggestions based on our experience marketing and running ads. Even if no leads are gathered, visibility, credibility and brand awareness is increased, improving your ability to attract and win clients. We do not make any claims about specific results and are not at fault for any lack of results. We are also not responsible for any Facebook bans, campaign costs, or other ad issues.