FEBRUARY Mailing Materials
Mail and physical marketing materials aren’t dead – they’re the perfect compliment to every digital marketing strategy. Sending marketing materials in the mail, passing them out at events or during door-knocking, or having them on-hand at an open house, helps you to elevate your brand, give more value to clients and leads, and increase your name and brand recognition.
NEWSLETTER Mailer
February [City] Newsletter
Mail this newsletter to your past clients, use it for a mass EDDM (every door direct marketing) mailing through USPS, pass it out at your next open house or event, or use it for door-knocking. This newsletter is a great way to get your name out there and promote yourself to anyone looking to sell their home and start their next chapter, or keep your name in the back of their mind for the future with these helpful tips and local information.
POSTCARDS
Customize and print one or both of these postcards to mail out to your list this month, or send via the USPS to do EDDM (every door direct mail) to your target zip codes and neighborhoods. Each postcard has various style options included – but all of the content is the same. Simply delete the pages you don’t want to use.
POP-BY
Valentine “You’re the Best” Mini Kit Pop-By
A simple, affordable February pop-by that feels personal without being extra: 2–3 fun-size chocolates + a sweet note card. Perfect for past clients, your sphere, and favorite referral partners.
Quick How-To:
- Pick your list (keep it manageable).
Start with 20–50 people: past clients, top referrers, and your “always supportive” friends. - Buy + prep everything in one batch.
Grab chocolates and small envelopes/bags, then set up an assembly line on your kitchen table. - Write the card (short + personal).
Keep it to 1–2 sentences. Example:
“Happy Valentine’s Day, [Name]! Just a little something to say thank you for your support.” - Assemble the mini kits.
Add 2–3 fun-size chocolates and the card into the bag/envelope. Seal with a sticker and add your tag. - Add your tag line (copy/paste this).
“Just a little something to say you’re the best part of my business.”
Optional tiny line under it: “Text me anytime if you need a home vendor recommendation!” - Deliver strategically.
Drop off in late afternoon/early evening or Saturday midday. If they’re not home, leave it at the door and send a quick text:
“Left a little Valentine pop-by for you! 💌” - Follow up (this is where it turns into business).
The next day, send a quick check-in:
“Hope you loved the little treat! Anything you need for the house right now?”
Details:
Card Size: 5 x 5 inches
What you’ll need to purchase:
- Fun-size chocolates (enough for 2–3 per person)
- Small note cards (or printable cards)
- Mini bags or small envelopes (treat bags, glassine bags, or small cellophane bags)
- Stickers or tape (to seal + make it cute)
- Printed tags with your line (or print on sticker paper)
- Optional: ribbon/twine, a Sharpie/pen that looks nice, branded label with your name/number