February Instagram Reels

New to Instagram reels? They’re an amazing way to boost your visibility in the Instagram algorithm (especially to local buyers & sellers), as well as provide value to potential clients and showcase your knowledge!

Below, you’ll find instructions, examples and a caption for your Reel. We do not provide an actual template for the Reel because Instagram prefers that you add text and audio directly in their app, rather than upload a completely done-for-you video. Following this “Instagram’s best practices” rule ensures that your Reel gets as much reach and as many views as possible.

There are 10 Reels below so you can post twice per week, but feel free to get creative and do more! Please be sure to change all [CITY] placeholders to your actual city name. And make sure to get permission to share any listings that aren’t your own!

Learn more about how to post reels here.

Note: Please always get permission from the listing agent (if that’s not you!) before filming in any homes.

New Construction Areas To Watch In [City]

Strategy + Why It Works:

Makes you the “in the know” local.
Pulls in buyers and sellers.
Easy DMs: “Where is this?” “Any incentives?”
Simple series you can repeat monthly.

How to Film & Create This Reel:

1️⃣ Choose a trending audio

Pick something upbeat and save it.

2️⃣ Film 5–10 quick clips (ideas)

1–2 sec selfie intro
“Now Selling / New Homes” sign
Model home exterior (public view)
Neighborhood entrance signs (2–3 areas)
Amenities (pool/playground/trails)
Nearby spots: coffee/grocery (exterior)
Quick closing selfie

3️⃣ Add text overlays

“New construction areas to watch in [City] 👀”
“Area #1: [Name]”
“Area #2: [Name]”
“Area #3: [Name]”
“Comment ‘BUILD’ for my list”

4️⃣ Customize and use the caption below.

5️⃣ Post and share

Share to Stories + add a poll: “New build this year?” ✅/❓

Caption:

If you’ve been thinking about a new build (or you just want to know where [City] is growing next), these 3 communities are definitely worth watching:

✨ [Community Name #1]
📍 [Area/Neighborhood] — great for [who it’s best for: families/first-time buyers/downsizers]
What I’m seeing: [quick highlight: incentives, lot sizes, quick move-ins, etc.]

🌿 [Community Name #2]
📍 [Area/Neighborhood] — close to [amenity: schools/highway/downtown/parks]
What I’m seeing: [quick highlight: new phase launching, price point, style of homes]

🏙️ [Community Name #3]
📍 [Area/Neighborhood] — perfect if you want [walkability/low maintenance/more space]
What I’m seeing: [quick highlight: townhomes vs single-family, builder reputation, demand]

Friendly reminder: with new construction, the model home is the marketing — I’ll help you compare builders, review incentives, and make sure you’re not missing fine print. 😅

Want me to send you the current price ranges + available homes in these 3? Send me a DM!

#newconstruction #NewHome #dreamhome #homebuyer #homebuying #CITY #CITYhomes #CITYrealestate

The Biggest Hidden Costs of Homeownership

Strategy + Why It Works:

Stops “payment-only” thinking and builds trust fast.
Helps buyers plan smarter (and avoid nasty surprises).
Gets saves + shares because it’s genuinely useful.
Sets you up for DMs: “Can you estimate this for my budget?”

How to Film & Create This Reel:

1️⃣ Choose a trending audio
Pick something steady/upbeat that works with quick text on screen (or use a simple voiceover if you prefer).

2️⃣ Film 5–10 quick clips (ideas)

1–2 sec selfie hook: “Don’t forget these costs…”
You pointing to text on screen
Quick shots: mailbox / yard / AC unit / roofline
Typing on a calculator or notes app
Walking through a doorway or front porch shot (quick transition clip)
“Call/text me” end screen or you waving

3️⃣ Add text overlays
Use one per clip:

“Hidden costs buyers forget 👀”
“Property taxes (can change!)”
“Home insurance”
“Utilities (higher than renting)”
“HOA fees + special assessments”
“Maintenance + repairs”
“Pest/termite + seasonal upkeep”
“Big replacements: roof / HVAC / water heater”
“Comment ‘COSTS’ for my estimate checklist”

4️⃣ Customize and use the caption below.

5️⃣ Post and share
Share to Stories with a poll: “Which one surprised you most?” Taxes / Repairs / HOA / Insurance

Caption:

Buying the house is one thing… owning it is where the surprise expenses like to show up 😅

Here are a few “hidden” costs I tell buyers to plan for:

🔧 Maintenance + repairs — something will break. It’s a canon event.
🌿 Yard + landscaping — tools, mulch, lawn care, trees that suddenly need attention
🧾 Property taxes + insurance changes — payments can shift year to year
⚡️ Utilities — bigger space = bigger bills (especially heating/cooling)
🧼 The “new house” purchases — blinds, paint, rugs, shelving… it adds up FAST
🏠 HOA fees (if applicable) — plus special assessments can pop up

Pro tip: I always recommend having a “home fund” set aside after closing so the first surprise doesn’t feel like an emergency.

Thinking about beginning your home search? Let’s chat about what you’re looking for!

#NewHome #dreamhome #homebuyer #househunting #CITY #CITYhomes #CITYrealestate #CITYRealtor

3 Cozy [City] Spots to Grab a Cocktail This Valentine’s Day

Strategy + Why It Works:

Lifestyle content attracts locals (and future buyers) without feeling salesy.
Easy “save + send” Reel—people share date night ideas fast.
Builds community authority: you’re the go-to for “where to go” in [City].
Perfect soft CTA: “Want a list of romantic neighborhoods too?”
Keeps you top-of-mind when someone’s thinking about moving (or listing).

How to Film & Create This Reel:

1️⃣ Choose a trending audio

Pick something steady/upbeat that works with quick text on screen.

2️⃣ Film 5–10 quick clips (ideas)

1–2 sec selfie hook: “Don’t forget these costs…”
You pointing to text on screen
Quick shots: mailbox/yard/AC unit/roofline
Typing on calculator or notes app
“Call/text me” end screen or you waving

3️⃣ Add text overlays

Use one per clip:

“Hidden costs buyers forget 👀”
“Property taxes (can change!)”
“Home insurance”
“Utilities (higher than renting)”
“HOA fees”
“Maintenance + repairs”
“Pest/termite + seasonal upkeep”
“Big replacements: roof / HVAC / water heater”
“Comment ‘COSTS’ for my estimate checklist”

4️⃣ Customize and use the caption below.

5️⃣ Post and share

Share to Stories with a poll: “Which one surprised you most?” Taxes / Repairs / HOA / Insurance

Caption:

Whether it’s date night, girls night, or a “me + a martini” situation… here are 3 cozy spots in [City] that feel extra romantic this time of year 👇

🥂 [Spot #1] — dim lighting, comfy booths, and the kind of drinks you take pics of
🍷 [Spot #2] — perfect for a slow sip + good conversation (order the [signature drink])
🕯️ [Spot #3] — intimate vibe, great music, and a “stay for one more” energy

Want a list of more date-night spots in [City] (cocktails + dessert included 😌)? Comment “VDAY” and I’ll send it!

#ValentinesDay #DateNight #CocktailBar #thingstodoinCITY #ExploreCITY #HappyHour #LocalSpots #CITYGuide #CITYliving

How to Save on Buying a Home This February

Strategy + Why It Works:

Lifestyle content that still keeps you top-of-mind as the local expert.
Gets shares/saves (people are always looking for date-night ideas).
Warms up future clients without “selling real estate.”
Easy to turn into a monthly series: “3 spots for…” (patio drinks, mocktails, brunch, etc.)

How to Film & Create This Reel:

1️⃣ Choose a trending audio

Pick something romantic/upbeat (or a chill vibe audio) and save it.

2️⃣ Film 5–10 quick clips (ideas)

Quick selfie hook: “3 cozy cocktail spots in [City] for Valentine’s Day…”
Exterior sign of Spot #1
Quick ambiance clip (lights, bar, booths)*
Drink cheers / drink close-up*
Repeat for Spot #2 and #3
Closing selfie: “Want my full date-night list?”

*Film only where allowed—stick to quick, respectful clips.

3️⃣ Add text overlays

“3 cozy [City] cocktail spots 🍸💘”
“1) [Spot Name] — [vibe: dim lights / speakeasy / fireplace]”
“2) [Spot Name] — [vibe]”
“3) [Spot Name] — [vibe]”
“Save this for date night”
“Comment ‘DATE’ for my full list”

4️⃣ Customize and use the caption below.

5️⃣ Post and share

Share to Stories + add a poll: “Valentine’s vibe?” 🍸Cocktails / 🍝Dinner / 🏠Staying in

Caption:

February is honestly one of the most underrated months to buy — and there are a few ways to keep more money in your pocket 👇

💰 Ask for seller concessions
Instead of dropping the price, sellers can credit you money toward closing costs (or even a rate buy-down).

📉 Shop your lender options
Rates + fees can vary a lot. A quick comparison can save you thousands over time.

🛠️ Don’t ignore “almost perfect” homes
Cosmetic fixes (paint, fixtures, landscaping) can be cheaper than competing for the fully-updated listing everyone wants.

🕰️ Use timing to your advantage
Less competition than spring = more negotiating power and fewer bidding wars.

🔍 Get strategic with inspections
An inspection can reveal repair credits or fixes you can negotiate before you close.

Want me to run numbers on what concessions + a rate buy-down could look like for your price range in [City]? Comment “FEB” and I’ll message you. 📩

#HomeBuyingTips #FirstTimeHomeBuyer #RealEstateTips #HouseHunting #RealEstateAgent #RealtorTips #CITY #MovingToCITY #CITYhomes #FebruaryHomeBuying #HomeBuyers

Love is in the Air

Strategy + Why It Works:

Fun + seasonal = high engagement without feeling salesy.
Easy for viewers to relate, save, and send to friends.
Softly reminds people you’re active and available if they’re thinking about moving.
Works great as a quick series (1 per week in February).

How to Film & Create This Reel:

1️⃣ Choose a trending audio

Pick a Valentine’s/romantic trending sound (or anything playful + upbeat).

2️⃣ Film 8–12 quick clips (ideas)

Selfie hook: “Love is in the air… and so are these homes 👀”
Property 1: quick porch/exterior + best feature (1–2 clips)
Property 2: cozy living room/fireplace/natural light (1–2 clips)
Property 3: kitchen detail (island, backsplash, pantry) (1–2 clips)
Property 4: primary suite/backyard/patio (1–2 clips)
Quick “favorites” shot: you pointing at the screen or doing heart hands
Closing clip: “Want the details? DM me ‘LOVE’ 💌”

Tip: Keep each property to ~2 seconds per clip so it feels fast + bingeable.

3️⃣ Add text overlays (keep it simple)

“Love is in the air 💘”
“4 featured homes in [City]”
“#1: [Neighborhood/Area] — [1 standout feature]”
“#2: [Neighborhood/Area] — [1 standout feature]”
“#3: [Neighborhood/Area] — [1 standout feature]”
“#4: [Neighborhood/Area] — [1 standout feature]”
“DM me ‘LOVE’ for price + pics + tour times”

4️⃣ Customize and use the caption below.

5️⃣ Post and share

Share to Stories + add a question sticker: “What do you need in your dream home?”

Caption:

Because nothing says Valentine’s week like casually falling in love with a new kitchen, a dreamy backyard, or a living room that needs a cozy movie night. 😅

Here are 4 available homes I’m featuring right now 👇

🏡 [Address/Neighborhood] — [Beds]/[Baths], $[Price]
Best feature: [Open layout / chef’s kitchen / natural light]

🏡 [Address/Neighborhood] — [Beds]/[Baths], $[Price]
Best feature: [Backyard/patio/fireplace/bonus room]

🏡 [Address/Neighborhood] — [Beds]/[Baths], $[Price]
Best feature: [Updated kitchen / walkable location / charm]

🏡[Address/Neighborhood] — [Beds]/[Baths], $[Price]
Best feature: [Primary suite / curb appeal / move-in ready]

Want the links + full details on these 4 (and a few more that fit your vibe)?
DM me “LOVE” and I’ll send them over 💌

#HomesForSale #RealEstate[City] #LivingIn[City] #HouseHunting #ValentinesDay #JustListed #NewListing #Realtor #RealEstateAgent #HomeTour #MoveTo[City] #HomeBuyers #dreamhome