ADS & PROMOTIONS
Ads and promotional content give you another way to put your services, resources, and offers in front of the right audience.
Premium members get access to customizable ad designs for buyers, sellers, listings, home valuations, and other real estate services, along with promotional ads created to support select Restate Social lead generation campaigns. These coordinated materials make it easier to promote your resources across multiple marketing channels with a consistent look and message.
As a Free member, you can download the complimentary ad below and preview more of the Ads & Promotions collection available with Premium membership.
Campaign Goal: Awareness
Use this ad to introduce yourself to potential buyers and sellers in your local market and build familiarity with your real estate brand.
✓ Special Ad Category: Housing
Select the applicable Housing Special Ad Category and follow Meta’s current requirements for housing-related advertising. Meta continues to identify Housing as a specific advertising category.
Audience:
Choose the geographic area that best reflects your service area within the targeting options Meta currently allows for Housing ads. Follow Meta’s current audience restrictions rather than relying on a predetermined age, gender, or 20-mile-radius setting.
Ad Setup:
1️⃣ Customize your ad
Open the Canva template and update the agent information, branding, testimonial, and other placeholders. Download the finished ad as a PNG.
2️⃣ Choose your destination.
If you’d like viewers to learn more about you, direct them to a relevant page on your website where they can learn about your services or get in touch.
3️⃣ Create ad copy.
Add primary text and headline for your brand and local market as needed. (Members receive ad copy to customize!)
4️⃣ Choose an appropriate CTA.
Select the call-to-action that best matches where you’re sending viewers and what you’d like them to do next, using the options currently available in Meta Ads Manager.
5️⃣ Start with a budget that works for your business.
There is no universal daily budget that guarantees results. Choose an amount you’re comfortable testing and monitor the campaign’s performance before deciding whether to continue or adjust it.
6️⃣ Use Meta’s recommended placements as your starting point.
Rather than limiting the video to Facebook and Instagram Feeds, allow Meta to optimize across eligible placements unless you have a specific reason to restrict them. Meta currently supports advertising across a broader range of formats and placements, including full-screen video environments.
7️⃣ Review before publishing.
Confirm that your contact information and links are correct, and preview how the ad appears across the selected placements before launching.
WHAT TO EXPECT:
The primary goal of this campaign is visibility and brand awareness, not immediate lead generation. Use it to introduce yourself to more people in your local market and build familiarity with your name and real estate business over time.
IMPORTANT: Real estate advertising is subject to Meta’s current Housing advertising requirements as well as applicable Fair Housing, state, local, brokerage, MLS, and REALTOR® requirements. Review your campaign for compliance before publishing.
Disclaimer: Not all ads work in all markets, and the above instructions, images, and ad templates are suggestions based on our experience marketing and running ads. Results can vary based on your market, ad spend, targeting, and other factors outside our control. Even if no leads are gathered, visibility, credibility, and brand awareness are increased, improving your ability to attract and win clients. We do not make any claims about specific results and are not responsible for any lack of results.
You are responsible for ensuring any ad content complies with Fair Housing laws, your brokerage’s advertising policies, and any applicable state or local regulations. It is also your responsibility to review and comply with Meta’s current advertising policies before launching any campaign. We are not responsible for any Meta bans, campaign costs, or other ad issues.
You can view our full disclaimer here.