Event Ideas
Home tour parade
Put on an event where community members can tour a curated selection of homes for sale in a specific neighborhood or area. The goal of the event is to give potential buyers the opportunity to explore different homes, envision themselves living in the community, and gather ideas for their future dream home – as well as give them the opportunity to connect with you, a knowledgeable local agent! You’ll be present at each home, offering insights on the local market, answering questions, and building relationships with potential clients.
To do list:
Download this customizable to-do list so you can stay organized when planning your big event!
Marketing Materials:
Example Event Schedule:
11:00 AM – Welcome & Check-In (Starting Point: Model Home or First House)
Guests arrive at the first home on the tour, which serves as the event’s starting point. At the check-in table, they receive a map of the tour, details about the homes they will visit, and a raffle ticket. The real estate agent welcomes attendees and explains how the home tour parade works, encouraging them to visit each home at their own pace.
11:15 AM – 3:45 PM – Home Tours (Self-Guided with Agent Assistance)
Attendees are free to visit the homes in the order of their choosing. Each home will have information stations with details on the property, such as key features, price, and unique selling points. The real estate agent will be available at each home to greet guests, provide a quick overview of the home, and answer any questions they might have. In addition to viewing homes, guests can enjoy complimentary refreshments like bottled water or light snacks at each stop.
For added value, consider partnering with local vendors to set up small displays at each home. This could include interior designers, mortgage brokers, or home improvement companies offering helpful advice or services that align with the home-buying process.
3:45 PM – Raffle Drawing & Thank You (Final House)
At the final house, all attendees gather to conclude the event. The real estate agent will announce the raffle winner, who could receive a prize like a gift certificate to a local restaurant or a home décor store. Before the event wraps up, the agent will thank everyone for attending, distribute business cards or digital materials, and encourage attendees to reach out with any future real estate needs.
4:00 PM – Closing & One-on-One Consultations
After the raffle, the agent remains available to talk one-on-one with attendees who may have specific questions about the homes they toured or who want to discuss their own home search. This is a great time to schedule follow-up consultations or meetings.