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When it comes to marketing yourself as a real estate agent, you absolutely can’t skimp on your social media presence!

With so many buyers and sellers finding their agents online, it’s become essential for the agent who wants to be in demand. Not only do you have the opportunity to connect with large amounts of people, but your efforts exist forever! It’s not just a one-time cold call or one round of door knocking, every piece of content has the potential to be seen by the right people at the right time in the future – that’s powerful stuff!

So how do you take this powerful marketing medium and actually get leads on Instagram as a real estate agent? Well, we’re glad you asked! Read on for our strategic steps to taking your Instagram to the next level and attracting your dream clients.

How Do You Get Leads On Instagram As a Real Estate Agent?

If you’ve been scrolling through your feed, marveling at those Realtors who seem to effortlessly be able to pull in leads and referrals on Instagram, you’re not alone. Here’s how you can start getting real estate leads on social media and making content that’s consistent and effective!

Creating Visual Content

Instagram is a highly visual platform, which makes real estate content super at home on it! Real estate agents can use this to their advantage by showcasing stunning visuals of properties, whether they’re stock images, your own listings or photos of another agent’s listings (shared with their consent). 

High-quality photos and videos that highlight the unique features, architecture, and feel of the property and neighborhood can capture the attention of potential buyers and inspire them to inquire further. Showcasing things to do in your area and the beauty of your city in photos and Reels can also be a powerful way to attract leads!

Crafting Compelling Captions

While visuals are key to grabbing attention on Instagram, you need to be creating captions that share value and expand on that eye-catching image. Use captions to share details about the property, share home buying or selling tips, and convey the lifestyle benefits of living in the area. Incorporate relevant hashtags to increase your post’s discoverability and reach the right audience. 

Engaging with Your Audience

Building meaningful relationships with your audience is what social media is all about so don’t neglect the social aspect of it! Actively engage with your followers by quickly responding to comments, answering any questions, and initiating conversations. Show genuine interest in their inquiries and provide helpful insights and advice, even if it feels like you’re giving information away for free. By building a sense of trust and rapport, you’ll position yourself as a knowledgeable and approachable real estate agent that potential clients feel comfortable reaching out to.

Utilizing Instagram Stories

Instagram Stories are like your own personal reality TV show, and you’re the star. Use them to give followers a behind-the-scenes look at your day-to-day life as a real estate agent and what you like to do in your town. Whether you’re hosting an open house, doing paperwork, grabbing coffee at your favorite local shop or getting a bite to eat the hot new restaurant in town, Stories are a great way to connect with your audience on a more personal level.

Harness the Power of Reels

Reels offer a fun and engaging way to connect with your audience and help your stand out in a crowded Instagram feed. They’re also a great way to grab the attention of your ideal clients and share valuable information in small, bite-sized chunks! Whether you’re giving a virtual tour of a listing, sharing quick tips for homebuyers in a crazy market, or showcasing things to do in your area for the season ahead, Reels give you the opportunity to capture attention and spark interest like never before. 

Check out our Reels framework lesson in our new The Social Agent course to learn how to easily create effective Reels!

Create Valuable Lead Magnets

Lead magnets are irresistible offers that you share with potential leads in exchange for their contact information – think of them as little nuggets of value that you’re giving away for free. Lead magnets are a super powerful way to build your email list and increase engagement, and once you’ve got their contact info, you can follow up with them and nurture them from leads into clients!

Here are a few lead magnet ideas to get you started:

  1. Exclusive Property Sneak Peek: Offer potential buyers an exclusive sneak peek at a hot new property before it hits the market. This could be a virtual tour, a gallery of photos, or even a 3D walkthrough—anything that gets them excited about the prospect of buying their dream home.
  2. Ultimate Homebuying/Selling Guide For The Season: Put together a comprehensive guide to buying or selling a home, packed with tips, tricks, and insider advice. Cover everything from getting pre-approved for a mortgage to staging your home for maximum appeal. PS – we provide these customizable guides for our Restate Social members!
  3. Neighborhood Guide: Create a handy guide to the hottest neighborhoods in your area, complete with insider tips on the best restaurants, schools, parks, and more. This is perfect for potential buyers who are new to the area and need help figuring out where they want to live.
  4. Market Report: Keep potential sellers in the loop with a monthly or quarterly market report that breaks down the latest trends and statistics in the local real estate market. Show them that you’re on top of your game and ready to help them get top dollar for their home.
  5. Home Renovation Tips: Appeal to DIY enthusiasts and fixer-upper aficionados with a guide to home renovation projects that add value to their property. Share budget-friendly tips, before-and-after photos, and advice on which projects offer the best return on investment.

Tracking and Analyzing Performance

Last but not least, don’t forget to keep an eye on your analytics. Take note of which posts are getting the most engagement, what times of day your audience is most active, and which hashtags are driving the most traffic. Use this data to fine-tune your Instagram strategy and keep those leads flowing in. 

Experiment with different approaches, such as posting frequency and what time of day you’re posting, content formats (single photo, carousel, Reels, etc.), and what captions are resulting in messages or inquiries, to identify what yields the best results for lead generation. Then do more of what works!

Instagram presents real estate agents with a wealth of opportunities to generate leads, connect with potential clients, and grow their business – it’s time to start leveraging it! We teach you how to create lead-attracting content and use simple growth strategies for agents in our new course: The Social Agent. If you’re looking for a beginner-friendly way to learn what content to post and how to grow your real estate business on social media, check it out here.