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Do all real estate agents buy closing gifts for their clients? Not all of them do, but they should!

As a real estate agent, it’s important to show your clients that you appreciate their business. And with closing gift giving becoming so common, it can make you look a bit stingy when you don’t gift your clients anything.

So how much should a Realtor spend on a closing gift? It can be tough to decide what the appropriate budget is. You don’t want to spend more than you have to and cut into your profit, but you also don’t want to underspend and make your client feel unappreciated.

In This Article:

How Much Should a Realtor Spend On a Closing Gift?
Real Estate Closing Gift Ideas
How to Choose the Right Realtor Closing Gift
Benefits of Giving a Closing Gift From a Real Estate Agent
Frequently Asked Questions

 

 

How Much Should a Realtor Spend On a Closing Gift?

So how much should a realtor spend on a closing gift? When it comes to giving a gift, you don’t need to break the bank. 

Real estate agents should consider the price of the home and client expectations in the area (ask other agents in your office about this), when trying to determine their budget for their gift.

While some luxury property selling agents will splurge on more high-end gifts, the average real estate agent can get away with a gift between $100-$300 for most customers.

Doing less than this amount could leave clients feeling dissatisfied, which won’t do you any favors in getting their repeat business or referrals.

It should also be noted that a handwritten note with the gift can go a long way!

 

Photo courtesy of Etsy

Real Estate Closing Gift Ideas

There are quite a few options when it comes to choosing a closing gift for your real estate clients. You can get creative if you feel comfortable with that, or you can stick with one of these tried and true ideas:

 

 

How to Choose the Right Realtor Closing Gift

When it comes to choosing the right gift for your real estate clients, it can be helpful to consider these points:

Consider their interests

Do your clients have a passion or hobby they talk about it often? Use these as clues to help you choose a gift they’ll love, but one that you can still personalize with your branding.

Make it personal

Adding a handwritten note, or a photo of you and your clients can be a great personal touch that makes your gift even more memorable!

Make sure it’s quality

Don’t add a bunch of cheap trinkets to a basket and call it a day, they’ll just end up in the trash and disappoint your clients. You want a quality item (or a few) that they can have in their home for years to come, keeping you top of mind for referrals and repeat business.

Add your branding

Consider customizing your gift by adding your branding so that in the future, as the item(s) stay in their household, they’ll see your name and be reminded of your great service! That way when it comes time to sell their home or refer a friend, they’ll think of you immediately.

 

Photo courtesy of Etsy

 

Bundle it

Bundle some of their favorite things together, in addition to a branded item. This feels super personalized and thoughtful. Some ideas for items to include are:

  • Gift cards/gift certificates to local restaurants or home improvement store
  • Tickets to a local event
  • Chocolates
  • Dessert from a local bakery
  • Branded items like a cutting board, keychain, thermos, glassware, etc.

 

But at the end of the day, a closing gift should be a nice gesture, include your branding, and leave the client with a lasting impression of your job well done so they remember it in the future!

 

 

Benefits of Giving a Closing Gift From a Real Estate Agent

Giving a closing gift can be expected by buyers and seller clients in most markets, but there are other benefits to giving them.

  • Giving a branded item helps them remember you for future real estate needs and referrals
  • It expresses your appreciation of them working with you (they could’ve chosen anybody!)
  • It helps you build your relationship
  • Helps you differentiate yourself from other real estate agents
  • Makes a strong, lasting impression

 

 

Frequently Asked Questions

Should I Get My Realtor a Gift?

It’s not customary to get your real estate agent a gift at closing. Typically, the real estate agents do the gift buying.

Do Realtors usually buy gifts for clients?

Yes, most real estate agents buy closing gifts for their clients. This gift can be small or large, though usually is in the $50-$300 range depending on the price of the home purchase.

What is a good gift for a Realtor to give to a client?

There are tons of great ideas for gifts real estate agents can give to clients at closings. Check out our suggestions above, or this quick list:

  • Bottle of wine
  • Gift card or certificate to a local restaurant or shop
  • Custom cutting board
  • Custom sign with the clients’ last name
  • Flower arrangement
  • High end kitchenware or appliances
  • A dinner out/date night
  • Home Warranty for a year
  • Smart vacuum
  • Espresso Machine
  • iPad or tablet
  • House cleaning service
  • Home decor
  • High-end champagne

What is a closing gift?

A closing gift is a gift from a real estate agent to a client to congratulate them on closing their property, as well as thank them for choosing to do business with them. It leaves a lasting impression and makes the client feel appreciated.

How much should I spend on a closing gift for a client?

Most real estate agents spend between $100-$300 on a closing gift for their clients, depending on the cost of the home. However, some real estate agents spend as little as $50 for a gift on lower-end sales.