Can you get leads on Instagram as a real estate agent? The answer is a resounding: YES! If you’re not already using social media as a real estate agent to grow your business and reach new clients, here is your sign to start today.

Instagram is where many people spend a significant amount of their free time, including people in your area that will be buying or selling a home at some point!

On social media, you can build trust with your audience, provide value and knowledge that makes you look like the in-the-know agent that you are, and you can also form connections that ultimately convert into leads and clients. Follow our best advice below for generating leads on instagram as a real estate agent.

Create a Keyword-Rich Username

You want both your name and username on Instagram to tell people right away who you are and what you do. This is also super important because when people are searching for real estate or searching in general for your area, having these keywords in your username and name can really boost you in the search results and lead to more views and more opportunities for leads.

Include keywords like your city name, the words “real estate agent” and “Realtor,” in addition to (of course) your name. Here are a few more tips:

  • Don’t include a brokerage name in these spaces
  • Keep it simple and easy to spell
  • Include your location (if you have room)

Optimize Your Instagram Bio

Just like you did with your name and username, you’ll want to add keywords to your Instagram bio to maximize your chances of being found by leads in your area. This is also where you can set yourself apart from the other agents in your area!

You’ll want to include:

  • Let people know what you do. Include “Realtor” or “Real Estate Agent/Broker”
  • Your location/area served
  • Share your value proposition. Use phrases like “Buy with confidence, sell with success!” Or “A Real Estate Agent That Cares” to share your value with viewers and help you stand out
  • Add some personality to your page! People want to know you’re a real person that they can form a connection with. Include your hobbies or passions like “Dog Mom” or “Avid Pickleball Player,” or other things of that nature.
  • Include a call to action (CTA). Include a next step for potential leads if you have enough characters in your bio remaining. This is a trick we use in marketing, tell people what you want them to do! “DM me for a free home evaluation!” or “⬇️ Buyer & Seller Resources” As you may have guessed by the pointing down arrow, you’ll want this to be the last line of your bio to signal they should click the link below.
  • Add a link. Below your CTA, you’ll have space for a link. This is where you’ll send visitors with your call to action. It can be a link to the buyer & seller resources mentioned above, a contact form, your website, or whatever you like!

Use Strategic Hashtags

Hashtags make it easy for Instagram users to search content and it helps Instagram know what to show people that are interested in those topics. It’s important to use the right, strategic hashtags to draw in the right kind of viewers.

Incorporate hashtags like:

  • #realestate
  • #newhome
  • #houses
  • #homesforsale
  • #Homebuyer 
  • #CITYNAMEhomes (insert your city name)

You can also include popular local hashtags, city hashtags and other hashtags that are relevant to your location and ideal customer. Restate Social members get these included in their daily posts and captions to save them time on social media!

Collect Email Addresses With a Lead Magnet

Any experienced marketer will tell you, you can’t rely exclusively on social media to turn your leads into clients. Building an email list is essential to your success as a real estate agent and is the perfect compliment to a strong social media presence – they both compliment each other!

If your Instagram is banned or deleted, or you start to lose favorability in the algorithm and get less and less views (sadly, it does happen), you’ve lost your hard-earned followers and audience. Building an email list is an insurance policy, and allows you to continually reach your audience directly without having to rely on a third-party platform like Instagram. And as a bonus, email helps nurture relationships long-term so even if your leads aren’t ready to buy or sell right now, your continual sharing of valuable information and increased name recognition can eventually result in leads becoming clients.

A lead magnet is simply a free incentive you offer to your audience in exchange for their contact information. This can be a free report, buyer or seller guides, home checklists, exclusive market insights, a free consultation or any other valuable resource you think your audience will appreciate enough to share their contact information.

After you have your lead magnet, you’ll need a landing page to collect contact information. This can be done on your website, through your email platform (depending on which service you use) or a CRM. You’ll add this landing page link to your Instagram bio and use that call-to-action (CTA) we talked about earlier to encourage people to sign up for it!

Lastly, you’ll need to deliver your lead magnet via email and continue to follow-up and provide valuable insight every month to nurture that lead.

Restate Social Members: You get a newly designed lead magnet each month with your membership! As well as landing pages and follow-up emails to make getting leads and growing your business easy! Learn more about everything included in a Restate Social membership here.

Create Lead-Generating Content

Content should be created to build trust, get more engagement, and to share value. This all in turn leads to viewers becoming leads and then becoming clients. After all, people want to work with agents they feel are knowledgeable and trustworthy, and Instagram is the perfect place to show that!

Here are some great ideas for lead-generating content:

  • Property Spotlight: Showcase a stunning property currently on the market. Highlight its unique features, amenities, and location. Include high-quality photos or videos to grab attention.
  • Testimonials: Share testimonials from satisfied clients. Include quotes or short videos where clients talk about their positive experiences working with you.
  • Local Market Insights: Provide valuable insights into the local real estate market. Share statistics, trends, and forecasts to position yourself as a knowledgeable expert in your area.
  • Neighborhood Highlights: Highlight different neighborhoods or communities where you operate. Share information about schools, parks, restaurants, and other amenities to attract potential buyers.
  • Behind-the-Scenes: Give followers a behind-the-scenes look at your workday. Showings, meetings with clients, staging properties, or attending open houses can all make for engaging content.
  • Homebuyer Tips: Share helpful tips and advice for homebuyers. Topics could include financing options, negotiating tactics, home inspection tips, or advice for first-time buyers.
  • Local Events and Activities: Share information about upcoming local events, festivals, or activities. This demonstrates your knowledge of the community and helps you stay connected with potential clients.

Remember, building a lead pipeline takes time! It is often a much longer period of time converting viewers to leads to clients than most other businesses and services, so don’t be discouraged. Make your focus establishing yourself as the local expert and making connections, posting and emailing continuous value, and building relationships. This will over time result in leads and clients.

Check out Restate Social for hundreds of social media and marketing templates that help you stand out, build trust, and grow your real estate business! We take the guesswork out of what to post or what to email every month so you save time and look like the pro that you are, learn more about all of the marketing materials we offer hereand PS, it’s super affordable!