INSTAGRAM REELS
Download Notes:
Click on the image to edit your template. When you’re finished customizing your design in Canva, download the image as an PNG file.
Local Reels
Are Home Prices Going to Drop?
- Choose 1-3 slow panning clips of a beautiful property or picturesque areas around town.
- Upload the clips as a Reel in Instagram.
- Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram)
- Trim the video clip so it is no longer than 10 seconds
- Add text like the example – this is your “hook” to grab people’s attention
- Customize and use the caption below.
- Set your cover image by selecting part of the video that includes your hook or use one of the provided Reel templates.
- Tag your city/location
- Post your Reel!
Find Your Forever Home
1.Take one 7 second clip of a neighborhood in your area that has the desired price point. This can be a video you take from your car as you drive by, or a slow-panning shot of the neighborhood entrance, a beautiful street, or the exterior of a property or two.
2. Upload the clip(s) as a Reel.
3. Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram)
4. Add text like the example – this is your “hook” to draw people in
5. Customize and use the caption below.
6. Set your cover image by selecting part of the video that includes your hook or use one of the provided Reel cover templates.
7. Tag the city/location
8. Post your Reel!
Bought a new home? Do these 3 things
1. Take 3 5-second video clips of a home (slow-panning different rooms, opening the front door, walking through the home, setting up a decor item, etc.)
2. Upload the clip(s) as a Reel in Instagram.
3. Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram)
4. Add text like the example, this is your “hook.”
5. Customize and use the caption below.
6. Set your cover image by selecting part of the video that includes your hook or use one of the Reel cover templates provided.
7. Tag the city/location
8. Post your Reel!
If Cozy Coffee Shops Are Your Thing
1. Take one 3-4 slow panning clips of the coffee shop you’re featuring. These can be shots of the exterior, the coffee you bought, the interior, any unique features or decor you see, etc.
2. Upload the clip(s) as a Reel in Instagram.
3. Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram)
4. Add text like the example, this is your “hook.”
5. At the start of your second clip, at the name of the coffee shop (like in the example)
6. Customize and use the caption below.
7. Set your cover image by selecting part of the video that includes your hook or use one of the Reel cover templates provided.
8. Tag the city/location
9. Post your Reel!
What Not to Do When Selling Your Home
1. Take one 10-second video clip of somewhere picturesque around town, or of a beautiful property.
2. Upload the clip(s) as a Reel in Instagram.
3. Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram)
4. Add text like the example, this is your “hook.”
5. At the 4 second mark, add your list of winter break spots (like the example on the left)
6. Customize and use the caption below.
7. Set your cover image by selecting part of the video that includes your hook or use one of the Reel cover templates provided.
8. Tag the city/location
9. Post your Reel!
I Found Your New Favorite Brunch Spot
1. Take 3-5 slow-panning clips of the brunch spot you’re featuring. These clips can include the exterior, interior, what you ordered for brunch or any unique, visually-appealing features like the decor, a beautiful bar area, etc.
2. Upload the clip(s) as a Reel.
3. Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram)
4. Add text like the example – this is your “hook” to draw people in
5. Add the brunch restaurant name starting on the second video clip of your Reel (after the “hook” text disappears).
6. Customize and use the caption below.
7. Set your cover image by selecting part of the video that includes your hook or use one of the provided Reel cover templates.
8. Tag your city
9. Post your Reel!
3 Neighborhoods You Don't Want to Miss
- Take 2-3 short clips of each neighborhood and a feature that makes it special (this could be the school district – take a short clip of the school, its proximity to coffee shops and entertainment – take a clip of the shops, etc.)
- Upload the clip(s) as a Reel.
- Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram).
- Add the text like in the example, this is your “hook.”
- As you show each neighborhood, add a blurb of text that specifies what neighborhood is being shown.
- Customize the caption below.
- Set your cover image by selecting part of the video that includes your hook or use one of the Reel cover templates provided.
- Tag your city.
- Post your Reel!
5 Little Things I Love About Living in [City]
1.Take 2-3 slow-panning clips of picturesque areas around your town.
2. Upload the clip(s) as a Reel.
3. Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram)
4. Add text like the example – this is your “hook” to draw people in
5. Add your 5 little things you love about living in your city as text that shows up one at a time on the screen.
6. Customize and use the caption below.
7. Set your cover image by selecting part of the video that includes your hook or use one of the provided Reel cover templates.
8. Tag the city/location
9. Post your Reel!
I'm not Saying It's Perfect Here But...
- Choose 3-5 quick clips of your favorite spots around town, local hot spots, and any hidden gems. Show what makes your city great!
- Upload the clips as a Reel in Instagram.
- Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram)
- Trim the video clip so it is no longer than 15 seconds
- Add text like the example – this is your “hook” to grab people’s attention
- Add a location for each clip (as seen in the example).
- Customize and use the caption below.
- Set your cover image by selecting part of the video that includes your hook or create a cover on Canva.
- Tag your city/location
- Post your Reel!
3 Neighborhoods You Don't Want to Miss
- Take 2-3 short clips of each neighborhood and a feature that makes it special (this could be the school district – take a short clip of the school, its proximity to coffee shops and entertainment – take a clip of the shops, etc.)
- Upload the clip(s) as a Reel.
- Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram).
- Add the text like in the example, this is your “hook.”
- As you show each neighborhood, add a blurb of text that specifies what neighborhood is being shown.
- Customize the caption below.
- Set your cover image by selecting part of the video that includes your hook or use one of the Reel cover templates provided.
- Tag your city.
- Post your Reel!
5 Little Things I Love About Living in [City]
1.Take 2-3 slow-panning clips of picturesque areas around your town.
2. Upload the clip(s) as a Reel.
3. Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram)
4. Add text like the example – this is your “hook” to draw people in
5. Add your 5 little things you love about living in your city as text that shows up one at a time on the screen.
6. Customize and use the caption below.
7. Set your cover image by selecting part of the video that includes your hook or use one of the provided Reel cover templates.
8. Tag the city/location
9. Post your Reel!
Educational Reels
[City] Real Estate Update
1. Take one 15-second slow panning clip of a beautiful area of town, a neighborhood, or a property.
2. Upload the clip(s) as a Reel in Instagram.
3. Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram)
4. Add text like the example, this is your “hook.”
5. Add all of your text (market update information) to show up at the 4-second mark of your video.
6. Customize and use the caption below.
7. Set your cover image by selecting part of the video that includes your hook or use one of the Reel cover templates provided.
8. Tag the city/location
9. Post your Reel!
5 Simple Home Updates to Make Your Home ...
- Film one slow-panning clips of a beautiful interior or room in a property (even if it’s just your home!)
- Upload the clips as a Reel.
- Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram).
- Add the text like in the example, this is your “hook.”
- At the 4-second mark, add your list of 5 simple updates.
- Customize the caption below.
- Set your cover image by selecting part of the video that includes your hook or use one of the Reel cover templates provided.
- Tag your city.
- Post your Reel!
Listing Reels
POV: You already found your dream home
1. Take 3-4 five second video clips of a home you want to showcase (slow-panning different rooms or highlighting unique features).
2. Upload the clip(s) as a Reel in Instagram.
3. Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram)
4. Add text like the example, this is your “hook.” Then keep this text up for the entirety of your Reel.
5. Customize and use the caption below.
6. Set your cover image by selecting part of the video that includes your hook or use one of the Reel cover templates provided.
7. Tag the city/location
8. Post your Reel!
3 Hot Properties in [city]
- Film 3-4 short slow-panning clips of each property you’re featuring.
- Upload the clips as a Reel.
- Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram).
- Add the text like in the example, this is your “hook.”
- Customize the caption below.
- Set your cover image by selecting part of the video that includes your hook or use one of the Reel cover templates provided.
- Tag your city.
- Post your Reel!
If I Was Looking For a Move in Ready Home...
1. Take 3-5 slow-panning clips of a beautiful property you’d like to feature
2. Upload the clip(s) as a Reel.
3. Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram)
4. Add text like the example – this is your “hook” to draw people in. Leave this text up for the entirety of the Reel.
5. Customize and use the caption below.
6. Set your cover image by selecting part of the video that includes your hook or use one of the provided Reel cover templates.
7. Tag your city
8. Post your Reel!
The perfect home doesn't exist...
1. Choose 3-5 slow-panning video clips of rooms in a beautiful property that would appeal to your ideal buyer client.
2. Upload the clip(s) as a Reel.
3. Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram)
4. Add text like the example – this is your “hook” to draw people in
5. Customize and use the caption below.
6. Set your cover image by selecting part of the video that includes your hook or use one of the provided Reel cover templates.
7. Tag the city/location
8. Post your Reel!
POV: You wake up to this view
- Film a 15-second slow-panning video of the view from your home or a property you toured that perfectly captures the ideal view in your area.
- Upload the clips as a Reel.
- Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram).
- Add the text like in the example, this is your “hook.”
- Customize the caption below.
- Set your cover image by selecting part of the video that includes your hook or use one of the Reel cover templates provided.
- Tag your city.
- Post your Reel!
Brand Builder Reels
Why Buyers Fall in Love with [Neighborhood]
- Take 3-4 four-second clips of your featured neighborhood and what makes it special.
- Upload the clips as a Reel.
- Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram).
- Add the text like in the example, this is your “hook.”
- Add each item of text one at a time.
- Customize the caption below.
- Set your cover image by selecting part of the video that includes your hook or use one of the Reel cover templates provided.
- Tag your city.
- Post your Reel!
POV: Your Home Wishlist Becomes Reality
- Film 6 short clips of a beautiful property, slow panning each room or feature that you mention as a “wishlist” item in the Reel.
- Upload the clips as a Reel.
- Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram).
- Add the text like in the example, this is your “hook” and will be on the first video clip.
- Add each item of your wishlist as text one at a time, corresponding with the video clip being show that represents that item.
- Customize the caption below.
- Set your cover image by selecting part of the video that includes your hook or use one of the Reel cover templates provided.
- Tag your city.
- Post your Reel!
I'm not a salesperson, I'm a real estate agent
- Choose 2-5 clips of you doing your thing as a real estate agent! This can be showing a home (or pretending to for the camera), opening a door, working on the computer, completing paperwork, walking through a listing, straightening up decor for an open house, etc.
- Upload the clips as a Reel in Instagram.
- Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram)
- Trim the video clip so it is no longer than 30 seconds
- Add text like the example – this is your “hook” to grab people’s attention
- Customize and use the caption below.
- Set your cover image by selecting part of the video that includes your hook or use one of the provided Reel templates.
- Tag your city/location
- Post your Reel!
If you're dreaming of buying a home
1. Film a 10 second video of a picturesque neighborhood or a beautiful property.
2. Upload the clip as a Reel.
3. Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram)
4. Add text like the example – this is your “hook” to draw people in.
6. Customize and use the caption below.
7. Set your cover image by selecting part of the video that includes your hook or use one of the Reel cover templates provided.
8. Tag the city/location
9. Post your Reel!
Homes I showed this week in [City]
Instructions:
1. Take 2-3 quick videos of each of the properties you showed to clients this past week (or month). Capture the most eye-catching rooms (usually the living room or kitchen) for each property.
2. Upload the clip as a Reel.
3. Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram)
4. Add text like the example – this is your “hook” to draw people in
5. Add the details and sales price of each property as you show it (don’t include the address).
6. Customize and use the caption below.
7. Set your cover image by selecting part of the video that includes your hook or use one of the Reel cover templates provided.
8. Tag your city or wherever your clips are taken.
9. Post your Reel!
Super specific deal breakers I’ve seen...
1. Take one 10-second slow-panning video clip of a beautiful neighborhood, a pretty home, the park you walk in, the downtown – or anywhere around town you think is visually appealing.
2. Upload the clip as a Reel.
3. Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram)
4. Add text like the example – this is your “hook” to draw people in
5. After 3 seconds of the hook, add each one of the “dealbreakers” in its own separate text box, showing up one at a time.
6. Customize and use the caption below.
7. Set your cover image by selecting part of the video that includes your hook or use one of the provided Reel cover templates.
8. Tag your city
9. Post your Reel!
Come to a Showing With Me
1. Take 4-6 quick video clips of yourself, showing the viewer what it’s like to tour homes with you. It could be you opening the door to a property, pointing out interesting features, turning on lights, or walking through the home – get creative!
2. Upload the clips as a Reel.
3. Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram)
4. Add text like the example – this is your “hook” to draw people in. Leave this text up for the entirety of the Reel.
5. Customize and use the caption below.
6. Set your cover image by selecting part of the video that includes your hook or use one of the Reel cover templates provided.
7. Tag your city or wherever your clips are taken.
8. Post your Reel!
Just Another Day As a Real Estate Agent
1. Film a 10 second video of you working on your computer, setting up a home for an open house or a showing, or doing something else as your life as a real estate agent!
2. Upload the clip as a Reel.
3. Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram)
4. Add text like the example – this is your “hook” to draw people in.
5. Add what makes you unique as an agent one item at a time, spaced a second apart.
6. Customize and use the caption below.
7. Set your cover image by selecting part of the video that includes your hook or create a cover on Canva.
8. Tag the city/location
9. Post your Reel!
Seasonal Reels
POV: you found a new home for the holidays
- Choose 1-3 slow panning clips of a beautiful or cozy property. You want to evoke feelings of warmth and comfort!
- Upload the clips as a Reel in Instagram.
- Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram)
- Trim the video clip so it is no longer than 15 seconds
- Add text like the example – this is your “hook” to grab people’s attention
- Customize and use the caption below.
- Set your cover image by selecting part of the video that includes your hook or use one of the provided Reel templates.
- Tag your city/location
- Post your Reel!
Ultimate Valentine's Day Date
- Choose 1 slow panning clips of a picturesque area around town, or one of the locations you mention in your Reel.
- Upload the clip as a Reel in Instagram.
- Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram)
- Trim the video clip so it is no longer than 15 seconds
- Add text like the example – this is your “hook” to grab people’s attention
- Then add text that shows up after your hook/cover that lists the ultimate date you can imagine in your city!
- Customize and use the caption below.
- Set your cover image by selecting part of the video that includes your hook or use one of the provided Reel templates.
- Tag your city/location
- Post your Reel!
5 Tips for Holiday House Hunting
1. Take one 10-second video clip of a beautiful property (interior or exterior) or a picturesque neighborhood.
2. Upload all the clip as a Reel in Instagram.
3. Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram)
4. Add text like the example, this is your “hook.”
5. At the 4 second mark, add your list of house hunting tips (like the example on the left)
6. Customize and use the caption below.
7. Set your cover image by selecting part of the video that includes your hook or use one of the Reel cover templates provided.
8. Tag the city/location
9. Post your Reel!
Winter in [City] Looks like...
- Film 2-3 slow-panning clips of picturesque areas around town or beautiful neighborhoods that might appeal to your ideal buyer. You want these clips to feel inspiring and draw on the magical winter-wonderland feeling.
- Upload the clips as a Reel.
- Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram).
- Add the text like in the example, this is your “hook.”
- Customize the caption below.
- Set your cover image by selecting part of the video that includes your hook or use one of the Reel cover templates provided.
- Tag your city.
- Post your Reel!
4 Best Places to Buy Holiday Decor
- Film a 5 short clips for this Reel (one being the clip you overlay your text “hook” on and the rest being a quick shot of each holiday decor location you mention).
- Upload the clips as a Reel.
- Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram).
- Add the text like in the example, this is your “hook.”
- As you show each holiday decor spot, add a blurb of text that tags the business or specifies the name of the shop.
- Customize the caption below.
- Set your cover image by selecting part of the video that includes your hook or use one of the Reel cover templates provided.
- Tag your city.
- Post your Reel!
4 Winter Break Spots Near [City]
1. Take one 10-second video clip of somewhere picturesque around town, or of one of the locations you mention on your list in this Reel. If you’ve been to multiple of the listed locations, feel free to show a short clip of each (one at a time) instead of a list.
2. Upload all the clip as a Reel in Instagram.
3. Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram)
4. Add text like the example, this is your “hook.”
5. At the 4 second mark, add your list of winter break spots (like the example on the left)
6. Customize and use the caption below.
7. Set your cover image by selecting part of the video that includes your hook or use one of the Reel cover templates provided.
8. Tag the city/location
9. Post your Reel!
5 Free Holiday Activities in [City]
1. Take one 10-second video clip of somewhere picturesque around town, or of an activity you’re mentioning on your list in this Reel.
2. Upload all the clip as a Reel in Instagram.
3. Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram)
4. Add text like the example, this is your “hook.”
5. At the 4 second mark, add your list of free holiday activities (like the example on the left)
6. Customize and use the caption below.
7. Set your cover image by selecting part of the video that includes your hook or use one of the Reel cover templates provided.
8. Tag the city/location
9. Post your Reel!
