JANUARY Ads Strategy
Customize and download the ads below as a PNG file. For help setting up your ads account and running your first ad check out this help guide.
Run one of the ads or both; incorporate some of the promotional ideas or all of them! The choice is yours. It will depend on your budget and how much effort you’d like to put into ads. Some months, you may want to do more than others. You may also want to change the suggested dates or campaign durations. This will be up to your discretion. Additionally, once you find an ad that is getting you results, you may want to continue to run that until your results diminish.
Note: Please follow all rules and regulations regarding advertising your services, specific listings, and all other real estate activities, on Facebook and online in your state. We cannot provide compliance information as every state is different. Check with your local Realtor association or real estate governance board for information on what is allowed and what is not.
Ad 1:
Free Mortgage-Ready Guide (Leads Ad)
Campaign Type: Leads
Collect your leads using a Facebook form (More advanced option: collection using a landing page on your website). Choose one of the image options below, according to your brand and preferences. Feel free to customize as well!
✓ Special Ads Category?: Yes, select this to remain in compliance with Facebook ad rules regarding housing.
Dates: Anytime this month
Audience to Target:
- Age 18+, Male & Female, 20 mile radius around your location (you won’t be able to change this since it’s a Special Ad Category)
Additional Instructions:
- Collect lead contact information with a form within Facebook: Select highest volume and have very few form questions (i.e. just name and email or name, email & phone number)
- Select Manual Placements and make sure only Facebook and Instagram are selected for best results.
- Leave all other default selections. Budget is at your discretion but we recommend at least $20/day for optimal results.
- Call-to-Action: Learn More
- Image: Share one of the image options below.
- Send a delivery email with your lead magnet that your leads have signed up for with your ad form (see your Monthly Lead Magnet page for a template to send)
Ad Headline:
FREE Mortgage-Ready by Spring Guide
Primary Text:
Thinking about buying a home this spring? Don’t wait until you’re ready to tour homes to start the mortgage prep. Grab my free Mortgage-Ready by Spring Guide and I’ll walk you through the exact steps to get pre-approved, understand your budget, and avoid the common mistakes that can slow you down.
If you want to buy with confidence (and be ready when the right home pops up), this is your starting point.
Click “Learn More” to get the free guide + checklist to prep now!
Ad 2:
What’s Your Home Worth?
(Awareness Ad)
Campaign Type: Awareness
✓ Special Ads Category?: Yes, select this to remain in compliance with Facebook ad rules regarding housing.
Dates: Anytime this month
Audience to Target:
- Age 18+, Male & Female, 20 mile radius around your location (you won’t be able to change this since it’s a Special Ad Category)
Additional Instructions:
- Select Manual Placements and make sure only Facebook and Instagram Feeds are selected for best results.
- Leave all other default selections. Budget is at your discretion but we recommend at least $10/day for optimal results.
- Image: Create a carousel with the images below (choose from green, blue, black or dark grey styles)
- Call-to-Action: Your choice from: Call now, Contact us, Send email, Send message
- Link to your website or Instagram profile
Please note that with Awareness Ads, the goal isn’t necessarily getting direct leads. It’s to build your name recognition and brand so that when people think of buying or selling their home, your name is top of mind. It also increases the likelihood of people giving you their information in a lead form when they see future lead generation ads for you.
Ad Headline:
Free Home Value + Equity Check
Primary Text:
Curious what your home is worth right now and how much equity you might have? I’m offering a Free Home Value + Equity Check so you can see your estimated value, a realistic price range based on recent local sales, and what you could potentially walk away with after costs (no pressure and no obligation to sell). If you’re thinking about moving in 2026, refinancing, or you just want to know your numbers, this is a great place to start.
Click “Learn More” and I’ll send it right over!
Your Name
[City] Real Estate Agent
555-555-5555
email@website.com
Additional Promotional Activities:
January Hot Cocoa Pop By
Drop off a simple, cozy Hot Cocoa Kit to your sphere, past clients, and favorite leads to wish them a warm start to 2026. It’s inexpensive, easy to assemble, and a sweet way to stay top-of-mind during the winter months.
“Winter Buyer Game Plan” Consult
15-minute strategy calls with a simple roadmap (timeline, budget, neighborhoods).
January “First-Time Buyer” Mini Class (Live or Zoom)
One-night Q&A with a lender partner and a giveaway.
Neighborhood “Price Pulse” Instagram Stories
Weekly market snapshot for 3 local neighborhoods you want to farm (new listings, pendings, avg DOM).
“Move-Up Math” campaign
Show homeowners how equity can offset higher rates (use real examples from your market).
Disclaimer: Not all ads work in all markets and the above instructions, images, and ad templates are suggestions based on our experience marketing and running ads. Even if no leads are gathered, visibility, credibility and brand awareness is increased, improving your ability to attract and win clients. We do not make any claims about specific results and are not at fault for any lack of results. We are also not responsible for any Facebook bans, campaign costs, or other ad issues.