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July Ads Strategy

Customize and download the ads below as a PNG file. For help setting up your ads account and running your first ad check out this help guide.

Run one of the ads or both; incorporate some of the promotional ideas or all of them! The choice is yours. It will depend on your budget and how much effort you’d like to put into ads. Some months, you may want to do more than others. You may also want to change the suggested dates or campaign durations. This will be up to your discretion. Additionally, once you find an ad that is getting you results, you may want to continue to run that until your results diminish.

Note: Please follow all rules and regulations regarding advertising your services, specific listings, and all other real estate activities, on Facebook and online in your state. We cannot provide compliance information as every state is different. Check with your local Realtor association or real estate governance board for information on what is allowed and what is not.

Ad 1:

Free Relocation Guide (Lead Magnet – Buyer Targeting)

Campaign Type: Leads

Collect your leads using a Facebook form (More advanced option: collection using a landing page on your website). Choose one of the image options below, according to your brand and preferences. Feel free to customize as well!

✓ Special Ads Category?: Yes, select this to remain in compliance with Facebook ad rules regarding housing.

Dates: Anytime this month

Audience to Target:

  • Age 18+, Male & Female, 20 mile radius around your location (you won’t be able to change this since it’s a Special Ad Category)

 

Additional Instructions:

  • Collect lead contact information with a form within Facebook: Select highest volume and have very few form questions (i.e. just name and email or name, email & phone number)
  • Select Manual Placements and make sure only Facebook and Instagram are selected for best results.
  • Leave all other default selections. Budget is at your discretion but we recommend at least $20/day for optimal results.
  • Call-to-Action: Learn More
  • Image: Choose one of the design options below (they’re similar but vary slightly). 
  • Send a delivery email with your lead magnet that your leads have signed up for with your ad form (see your Monthly Lead Magnet page for a template to send)

Ad Headline: 

Grab Your FREE [CITY] Relocation Guide

Primary Text:

Are you thinking about making the big move to [CITY]? 🏡 Whether you’re relocating for work, family, or just a fresh start, we’ve got you covered with our FREE Relocation Guide! ✨

What’s Inside?

🏙️ Neighborhood Insights: Discover the best areas to live in [CITY].

🎓 School Information: Find the top-rated schools for your kiddos.

🏠 Home Buying Process: Navigate buying a home with ease with these tips and what to expect along the way.

🛍️ Local Amenities: Explore parks, shopping centers, and entertainment spots – all the best things to do in our beautiful city!

Moving to a new city can be overwhelming, but it doesn’t have to be. This free guide is packed with all the info you need to make your transition smooth and stress-free!

Click the link below to download your FREE [CITY] Relocation Guide and start planning your move today!

[NAME]

[CITY] Real Estate Agent

[CONTACT INFORMATION]

[Your Contact Information Here]

Ad 2:

Neighborhood Spotlight Carousel (Awareness Ad)

Campaign Type: Awareness

✓ Special Ads Category?: Yes, select this to remain in compliance with Facebook ad rules regarding housing.

Dates: Anytime this month

Audience to Target:

  • Age 18+, Male & Female, 20 mile radius around your location (you won’t be able to change this since it’s a Special Ad Category)
  • Detailed Targeting: First-time buyer, House, Property Finder, Residential area, Starter home


Your Goal With This Ad:

Highlight 3 of the most popular neighborhoods in your area and give potential buyers a sneak peak at what makes them so great! We’ve included bullet points as examples for highlighting a neighborhood’s features, but feel free to customize it with your own. Be sure to follow all regulations and laws in your area regarding housing advertising, steering, red lining, and other similar rules. This ad is not meant to steer people towards any particular neighborhood, just to highlight great options in your area, pique the interest of buyers, and showcase your expertise as a buyer’s agent and knowledge of your area!

 

Additional Instructions:

  • Select Manual Placements and make sure only Facebook and Instagram Feeds are selected for best results.
  • Leave all other default selections. Budget is at your discretion but we recommend at least $20/day for optimal results.
  • Call-to-Action: Your choice from: Call now, Contact us, Send email, Send message

Please note that with Awareness Ads, the goal isn’t necessarily getting direct leads. It’s to build your name recognition and brand so that when people think of buying or selling their home,  your name is top of mind. It also increases the likelihood of people giving you their information in a lead form when they see future lead generation ads for you.

Images: Choose 3 neighborhoods and share images of them in the templates below.

Ad Headline:

Explore Homes in These 3 [CITY] Neighborhoods

Primary Text: 

[CITY] home buyers! If you’re starting your house hunt, let me introduce you to three of the best neighborhoods that you should definitely consider! ✨


🌳
Neighborhood 1: [Neighborhood Name]

  • Family-Friendly Vibes: Top-rated schools and spacious parks.
  • Convenience: Close to shopping centers and public transportation.
  • Community Spirit: Regular events and a strong sense of community.


🏙️
Neighborhood 2: [Neighborhood Name]

  • Urban Living: Perfect for those who love the city life.
  • Dining and Entertainment: A variety of restaurants, cafes, and nightlife.
  • Walkability: Everything you need is just a short stroll away.


🏞️
Neighborhood 3: [Neighborhood Name]

  • Nature Lovers’ Paradise: Beautiful trails, parks, and outdoor activities.
  • Quiet and Peaceful: Ideal for those seeking tranquility.
  • Charming Homes: Unique architecture and charming properties.

Whether you’re looking for a bustling urban experience, a family-friendly community, or a peaceful retreat, [CITY] has the perfect neighborhood for you. I’m [NAME], your local real estate expert, and I’m here to help you find your dream home.

📲 Contact me today for more details and to schedule a neighborhood tour!

[NAME]

[CITY] Real Estate Agent

[CONTACT INFORMATION]

Additional Promotional Activities:

Homebuyer Workshop

Host workshops for first-time homebuyers, offering valuable information on the buying process, financing options, and local market conditions.

Community Event Sponsorship

Sponsor or participate in local community events, such as farmers markets, festivals, or charity runs, to increase your visibility and network with potential clients.

Backyard Makeover Contest

Partner with local landscapers or garden centers to offer a backyard makeover giveaway. Promote it through social media and encourage participation.

Disclaimer: Not all ads work in all markets and the above instructions, images, and ad templates are suggestions based on our experience marketing and running ads. Even if no leads are gathered, visibility, credibility and brand awareness is increased, improving your ability to attract and win clients. We do not make any claims about specific results and are not at fault for any lack of results. We are also not responsible for any Facebook bans, campaign costs, or other ad issues.