fbpx

June Ads Strategy

Customize and download the ads below as a PNG file. For help setting up your ads account and running your first ad check out this help guide.

Run one of the ads or both; incorporate some of the promotional ideas or all of them! The choice is yours. It will depend on your budget and how much effort you’d like to put into ads. Some months, you may want to do more than others. You may also want to change the suggested dates or campaign durations. This will be up to your discretion. Additionally, once you find an ad that is getting you results, you may want to continue to run that until your results diminish.

Note: Please follow all rules and regulations regarding advertising your services, specific listings, and all other real estate activities, on Facebook and online in your state. We cannot provide compliance information as every state is different. Check with your local Realtor association or real estate governance board for information on what is allowed and what is not.

Ad 1:

Ultimate Summer [City] Guide – Buyer & Seller Leads Ad

Campaign Type: Leads

Collect your leads using a Facebook form (More advanced option: collection using a landing page on your website). Choose one of the image options below, according to your brand and preferences. Feel free to customize as well!

✓ Special Ads Category?: Yes, select this to remain in compliance with Facebook ad rules regarding housing.

Dates: Anytime this month

Audience to Target:

  • Age 18+, Male & Female, 20 mile radius around your location (you won’t be able to change this since it’s a Special Ad Category)

 

Additional Instructions:

  • Collect lead contact information with a form within Facebook: Select highest volume and have very few form questions (i.e. just name and email or name, email & phone number)
  • Select Manual Placements and make sure only Facebook and Instagram are selected for best results.
  • Leave all other default selections. Budget is at your discretion but we recommend at least $20/day for optimal results.
  • Call-to-Action: Learn More
  • Image: Choose one of the design options below (they’re similar but vary slightly). 
  • Send a delivery email with your lead magnet that your leads have signed up for with your ad form (see your Monthly Lead Magnet page for a template to send)

Ad Headline: 

Free Ultimate [City] Summer Guide – Don’t Miss Out!

Primary Text:

🌞☀️ Attention [City]! Don’t let the summer slip away without making the most of it! 🌴🏡

🎉 Introducing the Free Ultimate [City] Summer Guide brought to you by [Your Name], your trusted local real estate expert! 🏠✨

👉 Are you wondering where to find the best summer events, outdoor activities, or hidden gems in [City]? Look no further! Our comprehensive guide has got you covered from A to Z! 

Get your FREE copy of the Ultimate [City] Summer Guide now and make this summer your best one yet! ☀️

Just click LEARN MORE to download the free guide!

[Your Contact Information Here]

Ad 2:

Start a New Chapter This Summer – Awareness Ad

Campaign Type: Awareness

✓ Special Ads Category?: Yes, select this to remain in compliance with Facebook ad rules regarding housing.

Dates: Anytime this month

Audience to Target:

  • Age 18+, Male & Female, 20 mile radius around your location (you won’t be able to change this since it’s a Special Ad Category)
  • Detailed Targeting: First-time buyer, House, Property Finder, Residential area, Starter home

 

Additional Instructions:

  • Select Manual Placements and make sure only Facebook and Instagram Feeds are selected for best results.
  • Leave all other default selections. Budget is at your discretion but we recommend at least $20/day for optimal results.
  • Call-to-Action: Your choice from: Call now, Contact us, Send email, Send message

Please note that with Awareness Ads, the goal isn’t necessarily getting direct leads. It’s to build your name recognition and brand so that when people think of buying or selling their home,  your name is top of mind. It also increases the likelihood of people giving you their information in a lead form when they see future lead generation ads for you.

Image: Choose one of the options below (they’re similar but vary slightly).

Ad Headline:

Start a New Chapter This Summer! Sell Your Home Today  ☀️

Primary Text: 

Are you ready to start a new chapter in your life? Whether you’re upgrading, downsizing, or relocating, now is the perfect time to sell your home! 🌟

As your agent, I’ll help you:

🔑 Unlock Your Home’s Potential: Let me showcase your home’s best features to attract the perfect buyer.

💼 Seamless Selling Process: From market analysis to closing the deal, I’ll be here to guide you every step of the way.

💰 Maximize Your Return: Get the best value for your property with my strategic pricing plan and negotiation expertise.

Don’t wait to start your next adventure, your next dream home is out there waiting for you! Contact me today to schedule a consultation and take the first step towards selling your home. 

[Your Contact Information Here]

Additional Promotional Activities:

Summer Neighborhood Tours

Organize guided tours of neighborhoods highlighting their summer attractions, parks, and recreational facilities.

Open House BBQ

  1. Host open houses with a BBQ or summer-themed refreshments to attract potential buyers.

Summer Client Appreciation Event

Host a client appreciation event such as a picnic, barbecue, or outdoor movie night to thank your clients for their business.

Local Event Sponsorship

Sponsor or participate in local summer events such as farmers markets, outdoor concerts, or festivals to increase visibility.

Disclaimer: Not all ads work in all markets and the above instructions, images, and ad templates are suggestions based on our experience marketing and running ads. Even if no leads are gathered, visibility, credibility and brand awareness is increased, improving your ability to attract and win clients. We do not make any claims about specific results and are not at fault for any lack of results. We are also not responsible for any Facebook bans, campaign costs, or other ad issues.