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JUNE INSTAGRAM REELS

Instagram Reels

New to Instagram reels? They’re an amazing way to boost your visibility in the Instagram algorithm (especially to local buyers & sellers), as well as provide value to potential clients and showcase your knowledge! 

Below, you’ll find instructions, examples and a caption for your Reel. We do not provide an actual template for the Reel because Instagram prefers that you add text and audio directly in their app, rather than upload a completely done-for-you video. Following this “Instagram’s best practices” rule ensures that your Reel gets as much reach and as many views as possible. 

There are 8 Reels below so you can post twice per week, but feel free to get creative and do more! Please be sure to change all [CITY] placeholders with your actual city name.

Learn more about how to post reels here.

June [CITY] Bucket List

Help people in your area maximize their summer with a June bucket list! This not only attracts people that live there (future sellers and referrals) but it attracts potential buyers that are considering the move there as it shows them all of the great summer activities to do in your city! Make sure to customize these list items so that they feel unique to your area and really speak to your local audience – it will make this Reel much more effective and shareable.

Instructions:

  1. Choose a 7 second video clip of a your city’s downtown, a picturesque neighborhood, or a clip of one of your items on the bucket list.
  2. Upload the clip as a Reel in Instagram.
  3. Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram)
  4. Trim the video clip so it is no longer than 7-8 seconds
  5. Add text like the example – this is your “hook” to grab people’s attention
  6. Add your entire list of bucket list ideas as text at the 3-second mark in your video.
  7. Customize and use the caption below.
  8. Set your cover image by selecting part of the video that includes your hook or create a cover on Canva.
  9. Tag the city/location 
  10. Post your Reel!

Caption:

🌟 Ready to make the most of June in [CITY]? 🌞 Here’s your ultimate June [CITY] Bucket List:

1️⃣ Take a walk in [CITY PARK NAME] or plan a picnic!

2️⃣ Attend [UPCOMING EVENT]

3️⃣ Grab a bite to eat at [YOUR FAVORITE RESTAURANT]

4️⃣ Visit [CITY LANDMARK] to soak up our city’s history!

5️⃣ Hit the trails at [LOCAL TRAIL/NATURE AREA/PARK] for a beautiful hike

6️⃣ Watch a game at [SPORTS STADIUM]

7️⃣ Go on a Brewery Tour – my favorite one is [LOCAL BREWERY]

8️⃣ Explore the [ART GALLERY OR MUSEUM NAME]

9️⃣ Cool off at the pool. You can get day passes at [LOCAL POOL OR HOTEL NAME]!

There’s so much to see and do this June in [CITY] 🎉 What’s on your June bucket list? Share your must-do activities in the comments below! 

[YOUR NAME]

[CITY] Real Estate Agent

#JuneBucketList #ExploreCITY  #summerbreak #summerinCITY #CITY #CITYliving #CITYthingstodo #CITYlife #CITYrealestateagent #summervacation

You Can Only Choose 2

This fun trend is making the rounds on Instagram so let’s make a real estate version! You can use the list below or make your own that’s unique to your area and market.

Instructions:

1. Choose a  7-second video clip of a beautiful neighborhood or a slow-panning clip of a room in a home or backyard.

2. Upload the clips as a Reel. 

3. Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram)

4. Add text like the example – this is your “hook” to draw people in

5. Add your entire list of options as text at the 3-second mark in your video. Add this text:

  • Amazing location

  • Huge, updated kitchen

  • Perfect price – at the low end of your budget!

  • Tons of included neighborhood amenities

  • Modern, open layout

  • A master bathroom that feels like a spa!

  • Basement bar & hangout area

  • Backyard pool – perfect for cooling off this summer

  • Tons of storage, there’s even room left over!

6. Customize and use the caption below.

7. Set your cover image by selecting part of the video that includes your hook or create a cover on Canva.

8. Tag the city/location

9. Post your Reel!

Caption:

🏠When you’re looking for a home, decisions often come down to trade-offs. 

Here’s a fun challenge: You can only choose 2 from the list below! Which would you pick?

1️⃣ Amazing location

2️⃣ Huge, updated kitchen

3️⃣ Perfect price – at the low end of your budget!

4️⃣ Tons of included neighborhood amenities (pool, tennis courts, gym, etc.)

5️⃣ Modern, open layout

6️⃣ A master bathroom that feels like a spa!

7️⃣ Basement bar & hangout area

8️⃣ Backyard pool – perfect for cooling off this summer

9️⃣ Tons of storage, there’s even room left over!

Let’s see which factors are most important to you in finding your dream home. Share your choices in the comments below! 🏡💭 

[YOUR NAME]

[CITY] Real Estate Agent

#RealEstate #dreamhome #newhome #realestateexpert #CITY #CITYliving #CITYrealestateagent #realtor

 

4 Best Father's Day Things To Do in [CITY]

Father’s Day is coming up and people in your area will be looking for ways to celebrate dad. Share 4 best things to do in your city to attract local eyes and potential buyers considering a move to your area. Local Reels can be super powerful! This Reel shows each idea one at a time with different clips, but you could also do it in a “List” style where you use only one video clip and list out your 4 ideas under the hook like the previous Reel – the choice is yours!

Instructions:

  1. Choose a 4 second video clip of your city, this will be the background video for your hook/initial slide (4 Best Father’s Day Activities in [City]). Then pick four 3-4 second video clips of each Father’s Day activity mentioned in this Reel.

  2. Upload all of the clips as a Reel in Instagram.
  3. Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram)
  4. Add text like the example for each activity.
  5. Customize and use the caption below.
  6. Set your cover image by selecting part of the video that includes your hook or create a cover on Canva.
  7. Tag the city/location
  8. Post your Reel!

Caption:

🎉 Looking for the perfect way to celebrate Dad this Father’s Day in [CITY]? Here are my top 4 Best Father’s Day things to do here:

1️⃣ Hit the Links: Treat Dad to a round of golf at [NEARBY GOLF COURSE]. Spend the day bonding over birdies and bogeys while enjoying the beautiful scenery.

2️⃣ Backyard BBQ: Fire up the grill and host a little backyard get-together in honor of Dad. Gather all of your family and friends – everyone loves a good BBQ!

3️⃣ Catch a game at [LOCAL STADIUM] and cheer on your favorite team with Dad. Nothing beats the excitement of live sports!

4️⃣ Fishing Expedition at [NEARBY LAKE/POND]: Head to the lake for a relaxing day of fishing with Dad. Pack some snacks and enjoy the peace and quiet together.

No matter how you choose to celebrate, the most important thing is spending quality time with Dad and showing him how much he means to you. Happy Father’s Day! 🍻 

[YOUR NAME]

[CITY] Real Estate Agent

#local #FathersDay #ExploreCITY #summerinCITY #CITY #CITYliving #CITYthingstodo #CITYlife #CITYrealestateagent #summervacation #CITYfun

Here’s What to Look For in Your Final Walk Through

Walk potential and current buyers through what they can expect (and what to watch out for) in this crucial moment of a home purchase: the final walk through. This simple list Reel is meant to educate and attract future buyers!

Instructions:

1. Choose a  7-second slow-panning clip of a room in a beautiful home or backyard, or a home exterior.

2. Upload the clips as a Reel. 

3. Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram)

4. Add text like the example – this is your “hook” to draw people in

5. Add your entire list as text, starting at the 2-second mark. Space out their timing so they pop up one at a time. At the end of your video, all items should be on the screen like the example on the left. Add the following text:

  • Check that any agreed-upon repairs have been completed satisfactorily.

  • Make sure utilities are on so you can test the different systems

  • Look for any signs of damage or changes to the property since your last visit.

  • Check for leaks or water damage in bathrooms, kitchens, and utility rooms.

  • Test light switches, outlets, and electrical fixtures throughout the home.

  • Test the heating and cooling systems to ensure they are working correctly.

6. Customize and use the caption below.

7. Set your cover image by selecting part of the video that includes your hook or create a cover on Canva.

8. Tag the city/location

9. Post your Reel!

Caption:

🏠 Curious about what happens at the final walk-through before closing? Here’s a handy list of what to expect:

1️⃣ Inspection: The final walk-through is your chance to inspect the property one last time before closing. Check that any agreed-upon repairs have been completed satisfactorily.

2️⃣ Utilities: Make sure all utilities are turned on so you can test appliances, HVAC systems, and plumbing fixtures during the walk-through.

3️⃣ Structural Integrity: Look for any signs of damage or changes to the property since your last visit. Pay attention to the condition of walls, floors, ceilings, and exterior features.

4️⃣ Plumbing: Check for leaks or water damage in bathrooms, kitchens, and utility rooms. Run faucets and flush toilets to confirm proper operation.

5️⃣ Electrical: Test light switches, outlets, and electrical fixtures throughout the home. Ensure there are no issues with wiring or electrical systems.

6️⃣ HVAC System: Test the heating and cooling systems to ensure they are working correctly. Check thermostat settings and listen for any unusual noises.

By following this quick checklist during the final walk-through, you can ensure that the property meets your expectations and address any issues before closing. It’s much easier to tackle any issue BEFORE we sit down at the closing table and the paperwork is signed!🌟🔑 

[YOUR NAME]

[CITY] Real Estate Agent

#FinalWalkThrough #HomeBuyingTips #RealEstateAdvice #RealEstate #newhome #homebuyer #CITYlife #CITYrealestateagent #CITY #CITYhomes 

The Secret to Saving Money On Your First Home

It’s the question that’s on everyone’s mind when they’re buying a home, especially first-time home buyers. Show them how they can save and make their dreams of owning a home more reachable with this quick Reel! Adding all the details in the caption makes it more likely they’ll spend time reading it and keep your Reel going in the background on a loop (this helps you in the Instagram algorithm to boost your reach!)

Instructions:

1. Take a simple, 5-second slow, panning video clip of your neighborhood, the downtown, a nearby park, one of the activities you mention in your Reel, or just the view out the window as you’re driving through your town.
2. Upload the clip as a Reel. 
3. Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram)
4. Add text like the example – this is your “hook” to draw people in
5. Add the text: “Read How in the Caption!” at the 4-second mark of your video.
6. Customize and use the caption below.
7. Set your cover image by selecting part of the video that includes your hook
8. Tag your city
9. Post your Reel!

Caption:

🏡 Dreaming of owning your first home? 💭 Here’s the secret:

✅ Start Early: Begin saving for your down payment and closing costs as soon as possible. Setting aside a portion of each paycheck can add up over time and help you reach your savings goal faster.

✅ Set a Budget: Determine how much you can afford to spend on a home and stick to your budget. Be realistic about your finances and consider factors like mortgage payments, property taxes, and homeowners insurance when calculating your budget.

✅ Shop Around for Mortgages: Don’t settle for the first mortgage offer you receive. Shop around and compare rates from multiple lenders to find the best deal. Even a small difference in interest rates can save you thousands of dollars over the life of your loan.

✅ Consider Government Programs: Explore government-backed loan programs like FHA loans or VA loans, which offer low down payment options and competitive interest rates for first-time homebuyers.

✅ Negotiate with Sellers: Don’t be afraid to negotiate with sellers to get the best price for your home. Work with your real estate agent to submit a competitive offer and negotiate terms that are favorable to you.

✅ Take Advantage of Homebuyer Incentives: Look for homebuyer incentives like seller concessions, closing cost credits, or builder incentives that can help offset some of your upfront costs.

✅ Plan for Additional Expenses: Factor in additional expenses like home inspections, appraisal fees, and moving costs when budgeting for your first home. Being prepared for these expenses upfront can help you avoid financial surprises down the road.

By following these tips and staying financially savvy, you can save money on your first home purchase! Ready to start the house hunt? Let’s chat about what you’re looking for, just send me a message! 🌟

[YOUR NAME]
[CITY] Real Estate Agent

#FirstHome #homebuyingtips #firsttimehomebuyer #newhome #dreamhome #homebuyer #househunting #realestate #CITY #CITYrealestateagent #CITYhouse 

Unpopular opinion: Bigger isn't always better when it comes to homes

This Reel is meant to attract empty nesters and downsizers, as well as buyers in general. Share this “unpopular opinion” to help buyers see that bigger isn’t always better and that looking for a smaller option can be a lot more within reach, as well as a smart choice for their future! You can optionally add a plug for your email list as we are talking about how to know when to downsize in the second email for this month (June Real Estate Newsletter email), to do this you’ll need to have a link in your bio where people can sign up for your list. See details on this below!

Optional add to your caption: I’m talking about how to know when to downsize in this week’s email so be sure to subscribe at the link in bio to read it!

Note: you will need to add a sign up form to your general email list at your link in bio – but it’s smart to do this anyway! Create a form within your email marketing service (MailerLite, Flodesk, etc.) and add it to your website, then use that URL in your link in bio so people can sign up for your email list.

Instructions:

1. Take a simple, 5-second  video clip of inside a beautiful home or just the view out the window as you’re driving through your town.
2. Upload the clip as a Reel. 
3. Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram)
4. Add text like the example – this is your “hook” to draw people in
5. Add the following text at the 3 second mark of your video:

Bigger isn’t always better when it comes to homes.

Or choose another unpopular opinion to share!

6. Customize and use the caption below.
7. Set your cover image by selecting part of the video that includes your hook, or make a cover image in Canva!
8. Tag your city or wherever your clips are taken (if in a specific business or area of town)
9. Post your Reel!

Caption:

Here’s why ⬇️

1️⃣ Maintenance Overload: More square footage means more maintenance and upkeep. Consider whether you’re willing to spend the time and resources to maintain a larger property.

2️⃣ Higher Costs: A bigger home often comes with a bigger price tag—not just in terms of the purchase price, but also property taxes, utilities, and insurance. Can your budget handle the extra expenses?

3️⃣ Unused Space: Extra rooms and space may go unused, leading to wasted resources and higher heating/cooling bills. It’s essential to consider how you’ll utilize every square foot of your home.

4️⃣ Quality Over Quantity: Focus on quality over quantity when it comes to home size. A well-designed, smaller home can offer functionality, charm, and comfort without the excess space.

At the end of the day, it’s not about the size of your home but the quality of life it provides. Whether it’s cozy and compact or spacious and sprawling, the perfect home is the one that meets your needs and enhances your lifestyle. 🏠

[YOUR NAME]
[CITY] Real Estate Agent

#RealEstate #realestatetips #realtor #HomeSweetHome #homebuyer #HomeBuyingAdvice #homebuying #CITYrealestate #CITY #CITYliving 

 

One HUGE mistake sellers make that keeps their home from selling….

If you’ve been around the block, showing lots of properties to buyers, you’ve probably noticed this can be a big problem with sellers! Remind them to not make this mistake, while showing that you have listing experience with this Reel. Feel free to add a personal anecdote or story to the caption if you have an experience that stands out in your memory of showing a buyer a dirty home and how it impacted the situation!

Instructions:

1. Take a simple, 5-second slow, panning video clip of a room in your home that looks clean & tidy. This can be a kitchen, living room, bathroom, anything!
2. Upload the clip as a Reel. 
3. Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram)
4. Add text like the example – this is your “hook” to draw people in
5. Add the text “Read How in the Caption” at the 4 second mark.
6. Customize and use the caption below.
7. Set your cover image by selecting part of the video that includes your hook
8. Tag your city
9. Post your Reel!

Caption:

One HUGE mistake sellers make that keeps their home from selling… It needs a DEEP CLEAN! 🧹

I can’t tell you how many times I’ve walked into a home with clients and it didn’t feel clean. They might have tidied up before hand and put things away but we could still see the underlying filth and grime. And it was a HUGE turn off for my buyers! 

Whether you’re running out the door for each showing or already moved out, a home that doesn’t feel clean can keep your home from selling and result in lower offers due to a decreased perceived value. 

Sellers, do yourself a favor and do a deep clean before listing!

✨ Follow me at @[YOURACCOUNT] for more simple home seller tips that make the listing process SO much easier! 

[YOUR NAME]

[CITY] Real Estate Agent

#homeseller #listingagent #HomeSellingTips #CITY #CITYrealestate #realestateagent #HomeSweetHome #realestatetips

 

Things no one tells you about buying a home

This Reel is aimed at buyers and especially first-time home buyers. Share this list of what buyers tend to forget and not consider when making a home purchase so they feel prepared and confident to start their home search – and hopefully contact you to help them!

Instructions:

  1. Choose your listing, schedule a preview, and get permission from the listing agent to take some videos for social media (It’s essential you get permission!)
  2. Showcase the home’s best features
  3. Take 5-10 videos of the home’s features and best rooms. You won’t use all of them but you want to have options (and you can always use some for other Reels later!)
  4. Choose 3-4 video clips that showcase the home.
  5. Upload the videos as a Reel to Instagram.
  6. Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram).
  7. Edit the full video to be no longer than 15 seconds.
  8. Add text like the example – this is your “hook”
  9. Add text that points out the benefits of each room/feature
  10. Modify the example caption below (you’ll want it to reflect this property)
  11. Set your cover image by selecting part of the video that includes your hook or create a cover on Canva.
  12. Tag your city or the neighborhood that property is in
  13. Post your Reel!

Caption:

🏡 Thinking about buying a home? Here are some things no one tells you but are crucial to know:

1️⃣ Emotions Run High: The home-buying process can be an emotional rollercoaster. From excitement to stress, be prepared for a range of feelings along the way.

2️⃣ Hidden Costs: Beyond the down payment and mortgage, there are additional expenses like closing costs, property taxes, and maintenance fees. Budget accordingly!

3️⃣ Compromises are Inevitable: No home is perfect. Be prepared to make compromises on certain features or amenities to find a property that meets your needs and budget.

4️⃣ Home Inspections are Key: Don’t skip the home inspection! It’s your chance to uncover any potential issues or repairs needed before closing the deal.

5️⃣ Neighborhood Matters: Consider more than just the house itself—evaluate the neighborhood, schools, amenities, and future development plans to ensure it’s the right fit for your lifestyle. 

6️⃣ Paperwork, Paperwork, Paperwork: Get ready for a mountain of paperwork during the buying process. Stay organized and be prepared to review and sign numerous documents.

7️⃣ Real Estate Agents are Your Allies: A knowledgeable real estate agent can guide you through the process, offer valuable insights, and negotiate on your behalf. Don’t go it alone!

8️⃣ It’s Worth It: Despite the challenges, owning a home is incredibly rewarding. From building equity to creating lasting memories, it’s an investment in your future and well worth the journey.

Ready to start your home-buying journey? I’m here to help navigate the process and ensure you’re prepared for every step along the way. Let’s find your dream home together! 🌟🔑

[YOUR NAME]

[CITY] Real Estate Agent

#HomeBuying #RealEstateTips #dreamhome #newhome #realestateagent #CITY #CITYhomes #CITYrealestate #homebuyer