JUNE INSTAGRAM REELS
New to Instagram reels? They’re an amazing way to boost your visibility in the Instagram algorithm (especially to local buyers & sellers), as well as provide value to potential clients and showcase your knowledge!
Below, you’ll find instructions, examples and a caption for your Reel. We do not provide an actual template for the Reel because Instagram prefers that you add text and audio directly in their app, rather than upload a completely done-for-you video. Following this “Instagram’s best practices” rule ensures that your Reel gets as much reach and as many views as possible.
There are 10 Reels below so you can post twice per week, but feel free to get creative and do more! Please be sure to change all [CITY] placeholders to your actual city name. And make sure to get permission to share any listings that aren’t your own!
Learn more about how to post reels here.
Note: Please always get permission from the listing agent (if that’s not you!) before filming in any homes.
What Buyers Should Know About Summer Competition
Strategy + Why It Works:
- This Reel helps buyers understand that summer can be competitive, but not impossible.
- It educates them before they start touring so they feel more prepared.
- It positions you as the calm, strategic agent who can help them move quickly and confidently.
- It encourages early conversations with buyers before they’re ready to make an offer.
How to Film & Create This Reel:
1️⃣ Choose a trending audio
Pick something upbeat and easy to watch with text overlays.
2️⃣ Film 5–10 clips. Here are some ideas:
Use the example to the left for an idea of what you want it to look like.
Clip ideas:
- Walking up to a front door
- A “For Sale” sign
- Driving through a neighborhood
- Scrolling listings
- Opening a lockbox
- Kitchen or living room footage
- You walking through a showing
3️⃣ Add text overlays
Use these slides:
Slide 1: What buyers should know about summer competition
Slide 2: More buyers are usually looking this time of year
Slide 3: Good homes can move fast
Slide 4: Waiting too long can cost you the house
Slide 5: Get pre-approved before you tour
Slide 6: A strong offer is not always just about price
Slide 7: The right strategy helps you compete with confidence
Slide 8: Buying this summer? Let’s make a plan.
Back at Your Desk
- Upload your clips to Canva.
- Drop one clip into each video placeholder.
- Add the text overlays above.
- Use your Canva Brand Kit for colors and fonts.
- Add your audio in Canva or Instagram.
- Download as an MP4.
4️⃣ Customize your caption (see below).
5️⃣ Post and share
Post to Reels, share to Stories, and send it to any buyers thinking about starting their search.
Caption:
Summer can be a really exciting time to buy a home… but it can also be a competitive one. ☀️🏡
More daylight, more listings, school-year timelines, relocation plans, and motivated buyers all tend to make this season move a little faster.
So if you’re thinking about buying this summer, here’s what to know:
You’ll want to have your pre-approval ready before you start seriously touring. When the right house pops up, you don’t want to lose time getting paperwork together.
You’ll also want to be clear on your must-haves vs. nice-to-haves. In a competitive market, knowing where you’re willing to be flexible can make a big difference.
And most importantly? Don’t panic-buy just because things feel busy. The goal isn’t just to win the house — it’s to buy the right house with the right strategy.
Summer competition is real, but with the right prep and guidance, you can still make a confident move.
#[City]RealEstate #[City]Realtor #HomeBuyingTips #SummerMarket #househunting
The Best Places to Spend a Summer Evening in City
Strategy + Why It Works:
- This Reel helps you show off your local expertise in a natural, lifestyle-focused way.
- It attracts buyers, sellers, and relocating clients who want to know what it actually feels like to live in City.
- It gives people a reason to follow you beyond market updates.
- It positions you as the go-to local agent who knows the neighborhoods, hidden gems, and best spots in town.
How to Film & Create This Reel:
1️⃣ Choose a trending audio
Pick something warm, upbeat, or summery.
2️⃣ Film 5–10 clips. Here are some ideas:
Use the example to the left for an idea of what you want it to look like.
Clip ideas:
- A downtown street or shopping area
- A local restaurant patio
- A park or walking trail
- An ice cream or coffee shop
- Sunset views
- A farmers market or outdoor event
- People walking around town
- You pointing to text on screen
3️⃣ Add text overlays
Use these slides:
Slide 1: The best places to spend a summer evening in City
Slide 2: Grab dinner on a local patio
Slide 3: Walk through downtown after sunset
Slide 4: Visit a park or nearby trail
Slide 5: Stop by a local ice cream or coffee shop
Slide 6: Check out a summer concert or community event
Slide 7: This is what makes City feel like home
Slide 8: Thinking about moving here? Let’s talk.
Back at Your Desk
- Upload your clips to Canva.
- Drop one clip into each video placeholder.
- Add the text overlays above.
- Use your Canva Brand Kit for colors and fonts.
- Add audio in Canva or Instagram.
- Download as an MP4.
4️⃣ Customize your caption (see below).
5️⃣ Post and share
Post to Reels, share to Stories, and tag any local businesses or places featured in the video.
Caption:
There’s nothing better than a summer evening in [City]. ☀️
The heat starts to fade, the patios fill up, the parks get busier, and suddenly a regular weeknight feels like the perfect excuse to get out for a little while.
A few of my favorite ways to spend a summer evening here:
Grab dinner or drinks on a patio, take a walk through [local park/trail], catch live music if there’s something happening downtown, stop by a local ice cream spot, or just wander through one of those neighborhoods where every front porch looks like it belongs in a magazine.
It’s one of the things I love most about living in [City] — there are so many simple ways to enjoy where you live.
And when you’re choosing a home, those little lifestyle details matter. The evening walks, the nearby restaurants, the parks, the local spots you’ll actually use… that’s all part of finding the right fit.
#[City]RealEstate #[City]Realtor #LivingIn[City] #SummerIn[City] #LoveWhereYouLive
What I’m Watching in the Market Right Now
Strategy + Why It Work
- This Reel positions you as the agent who is actively paying attention, not just posting generic real estate content.
- It helps buyers and sellers understand what matters in the current market without overwhelming them.
- It builds trust because you’re giving insight, not just saying “now is a great time to buy or sell.”
- It encourages people to reach out for a more personalized read on their situation.
How to Film & Create This Reel:
1️⃣ Choose a trending audio
Pick something calm, confident, or slightly upbeat.
2️⃣ Film 5–10 clips. Here are some ideas:
Use the example to the left for an idea of what you want it to look like.
Clip ideas:
- You working at your desk
- Scrolling listings
- Looking at market stats
- Driving through a neighborhood
- A “For Sale” sign
- A sold sign
- Touring a home
- You pointing to the text on screen
3️⃣ Add text overlays
Use these slides:
Slide 1: What I’m watching in the market right now
Slide 2: How quickly homes are going under contract
Slide 3: Whether buyers are negotiating more
Slide 4: Which price points are moving fastest
Slide 5: How much inventory is available
Slide 6: What sellers are doing to stand out
Slide 7: The market isn’t one-size-fits-all
Slide 8: Want to know what this means for you? Let’s talk.
Back at Your Desk
- Upload your clips to Canva.
- Drop one clip into each video placeholder.
- Add the text overlays above.
- Use your Canva Brand Kit for colors and fonts.
- Add audio in Canva or Instagram.
- Download as an MP4.
4️⃣ Customize your caption (see below).
5️⃣ Post and share
Post to Reels, share to Stories, and use the question box sticker to ask: “Want a quick market update for your neighborhood?”
Caption:
📊 I get asked all the time — “so what’s the market actually doing right now?” So here’s my honest take on what I’m keeping a close eye on.
1️⃣ Inventory is creeping up. More homes are hitting the market, which means buyers finally have a little more breathing room than they did a year ago. It’s not a flood — but the shift is real and worth watching.
2️⃣ Homes that are priced right are still moving fast. Don’t let anyone tell you the market is slow across the board. Well-priced, well-presented homes are still getting strong activity. The ones sitting? Usually a pricing conversation that needs to happen.
3️⃣ Buyers are being more selective. With more options available, people aren’t jumping at just anything anymore. Condition and presentation matter more than they did when inventory was basically zero.
4️⃣ Interest rates are still the wild card. Every time there’s a hint of rates shifting, buyer activity responds almost immediately. I’m watching this closely because timing can make a real difference for both buyers and sellers right now.
The market isn’t what it was in 2021 and it’s not what the headlines sometimes make it sound like either. The truth is always somewhere in the middle — and it’s hyper local.
What questions do you have about what’s happening in our area specifically? Drop them below and I’ll give you a straight answer. 👇
#RealEstateMarket #MarketUpdate #RealEstateTips #HousingMarket #RealEstateAgent
June Weekend Guide in City
Strategy + Why It Works:
- This Reel helps you show up as a local expert, not just a real estate agent.
- It gives buyers and relocating clients a feel for what it’s like to live in City.
- It creates easy, shareable lifestyle content people actually enjoy watching.
- It helps you build trust with locals, future buyers, and sellers in your area.
How to Film & Create This Reel:
1️⃣ Choose a trending audio
Pick something fun, upbeat, and summery.
2️⃣ Film 5–10 clips. Here are some ideas:
Use the example to the left for an idea of what you want it to look like.
Clip ideas:
- A local coffee shop
- Downtown streets
- A farmers market
- A park or trail
- A brunch spot or restaurant patio
- Local shops
- A community event
- Sunset or evening scenery
3️⃣ Add text overlays
Use these slides:
Slide 1: Your June weekend guide in City
Slide 2: Start with coffee at a local favorite
Slide 3: Walk around downtown or nearby shops
Slide 4: Visit a farmers market or local event
Slide 5: Spend time at a park or trail
Slide 6: Grab dinner on a patio
Slide 7: End the day with ice cream, dessert, or a sunset walk
Slide 8: Want more local recommendations? Follow along.
Back at Your Desk
- Upload your clips to Canva.
- Drop one clip into each video placeholder.
- Add the text overlays above.
- Use your Canva Brand Kit for colors and fonts.
- Add audio in Canva or Instagram.
- Download as an MP4.
4️⃣ Customize your caption (see below).
5️⃣ Post and share
Post to Reels, share to Stories, and tag any local businesses or places featured.
Caption:
☀️ June is honestly one of the best months to be in the city — and this weekend is no exception. Here’s what I’m loving right now if you’re looking for something to do.
1️⃣ Hit a farmers market. Summer farmers markets are in full swing and there’s nothing better than starting a Saturday morning with local produce, fresh flowers, and a good cup of coffee from a vendor you actually want to support.
2️⃣ Find a rooftop or patio and stay a while. The weather is peak right now — before the real heat of July and August sets in. This is the window. Take advantage of it.
3️⃣ Explore a neighborhood you haven’t spent much time in. Some of my favorite hidden gems in this city are in areas people just don’t think to visit. Walk around, pop into a local shop, grab lunch somewhere new. You might be surprised.
4️⃣ Catch some live music or an outdoor event. June always brings out the best community events — concerts, food festivals, art shows. Check your local event pages because there’s almost always something worth showing up for this time of year.
This city has so much going on and summer is when it really comes alive. Get out and enjoy it this weekend. 🌇
And hey — if one of those neighborhood walks has you thinking about what it might be like to live there, you know where to find me. 😄👇
#JuneWeekend #CityLife #WeekendVibes #LocalLove #RealEstateAgent
Things I’ve Learned Since Becoming a Homeowner
Strategy + Why It Works:
- This Reel makes you feel relatable, not salesy.
- It speaks directly to first-time buyers who are curious about what homeownership is actually like.
- It builds trust by showing that you understand both the exciting and practical sides of owning a home.
- It creates an easy opening for people to ask questions before they start the buying process.
How to Film & Create This Reel:
1️⃣ Choose a trending audio
Pick something light, funny, nostalgic, or cozy.
2️⃣ Film 5–10 clips. Here are some ideas:
Use the example to the left for an idea of what you want it to look like.
Clip ideas:
- Making coffee at home
- Watering plants or doing yard work
- Walking through your home
- Opening a junk drawer or tool drawer
- Cleaning, organizing, or fixing something small
- A cozy living room shot
- A hardware store run
- You laughing or pointing to the text
3️⃣ Add text overlays
Use these slides:
Slide 1: Things I’ve learned since becoming a homeowner
Slide 2: Something will always need fixing
Slide 3: An emergency fund is non-negotiable
Slide 4: You will suddenly care about gutters
Slide 5: Maintenance is part of the deal
Slide 6: The hardware store becomes very familiar
Slide 7: But having your own space hits different
Slide 8: First-time buyers, what do you want to know?
Back at Your Desk
- Upload your clips to Canva.
- Drop one clip into each video placeholder.
- Add the text overlays above.
- Use your Canva Brand Kit for colors and fonts.
- Add audio in Canva or Instagram.
- Download as an MP4.
4️⃣ Customize your caption (see below).
5️⃣ Post and share
Post to Reels, share to Stories, and use a question sticker asking: “What scares you most about buying your first home?”
Caption:
🏡 Becoming a homeowner teaches you things nobody really prepares you for. Here’s what I wish someone had told me — and what I now tell my clients all the time.
Something will always need fixing. Always. The sooner you make peace with that, the better. Homeownership is not a finish line — it’s an ongoing relationship with a building. Budget for maintenance every single year and you’ll never be completely caught off guard.
Your emergency fund matters more than you think. The month you feel totally settled is usually the month the water heater decides to quit. Having cash set aside specifically for the house is not optional — it’s just part of owning one.
You’ll also start caring about things you never cared about before. Gutters. Grout. The age of the HVAC. Drainage in the backyard. Things that meant absolutely nothing to you as a renter will suddenly consume entire weekends. It’s a whole new world. 😄
But here’s the thing — for all the surprises and maintenance and Saturday trips to the hardware store, there’s something about having your own space that just hits different. It’s hard to explain until you experience it. Worth every bit of it. 🙌
First time buyers — what questions do you have about what life actually looks like on the other side? Drop them below. 👇
#HomeownerLife #FirstTimeHomeBuyer #RealEstateTips #Homeownership #RealEstateAgent
