MARCH Ads Strategy
Customize and download the ads below as a PNG file. For help setting up your ads account and running your first ad check out this help guide.
Run one of the ads or both; incorporate some of the promotional ideas or all of them! The choice is yours. It will depend on your budget and how much effort you’d like to put into ads. Some months, you may want to do more than others. You may also want to change the suggested dates or campaign durations. This will be up to your discretion. Additionally, once you find an ad that is getting you results, you may want to continue to run that until your results diminish.
Note: Please follow all rules and regulations regarding advertising your services, specific listings, and all other real estate activities, on Facebook and online in your state. We cannot provide compliance information as every state is different. Check with your local Realtor association or real estate governance board for information on what is allowed and what is not.
Ad 1:
Neighborhoods to Watch in City (Awareness Ad)
Campaign Type: Leads
Collect your leads using a Facebook form (More advanced option: collection using a landing page on your website). Choose one of the image options below, according to your brand and preferences. Feel free to customize as well!
✓ Special Ads Category?: Yes, select this to remain in compliance with Facebook ad rules regarding housing.
Dates: Anytime this month
Audience to Target:
- Age 18+, Male & Female, 20 mile radius around your location (you won’t be able to change this since it’s a Special Ad Category)
Additional Instructions:
- Collect lead contact information with a form within Facebook: Select highest volume and have very few form questions (i.e. just name and email or name, email & phone number)
- Select Manual Placements and make sure only Facebook and Instagram are selected for best results.
- Leave all other default selections. Budget is at your discretion but we recommend at least $20/day for optimal results.
- Call-to-Action: Learn More
- Image: Create a carousel with 2 of the images below (choose from the different design styles)
- Send a delivery email with your lead magnet that your leads have signed up for with your ad form (see your Monthly Lead Magnet page for a template to send)
Ad Headline:
Best Neighborhoods to Watch This Spring in [City]
Primary Text:
Thinking about moving this spring? 🌸🏡
One of the biggest mistakes buyers make is starting with the house… before they know the right neighborhood for their lifestyle, commute, and budget.
I put together a quick guide to the Best Neighborhoods to Watch This Spring in [City] — including areas that are getting attention for their location, vibe, and value.
If you want help narrowing down the best fit for you (not just what’s popular), I’d be happy to help.
👉 Click below (or send me a message) to get the list.
Ad 2:
The Local’s Spring Guide to City (Leads Ad)
Campaign Type: Awareness
✓ Special Ads Category?: Yes, select this to remain in compliance with Facebook ad rules regarding housing.
Dates: Anytime this month
Audience to Target:
- Age 18+, Male & Female, 20 mile radius around your location (you won’t be able to change this since it’s a Special Ad Category)
Additional Instructions:
- Select Manual Placements and make sure only Facebook and Instagram Feeds are selected for best results.
- Leave all other default selections. Budget is at your discretion but we recommend at least $10/day for optimal results.
- Image: Share 3 of the slide images below.
- Call-to-Action: Your choice from: Call now, Contact us, Send email, Send message
- Link to your website or Instagram profile
Please note that with Awareness Ads, the goal isn’t necessarily getting direct leads. It’s to build your name recognition and brand so that when people think of buying or selling their home, your name is top of mind. It also increases the likelihood of people giving you their information in a lead form when they see future lead generation ads for you.
Ad Headline:
Free: The Local’s Guide to Spring in City
Primary Text:
Spring in [City] is too good to miss 🌷☀️
Get the free Local’s Guide to Spring in [City] with the best local spots, spring activities, and neighborhood ideas to check out this season!
Perfect if you’re new to the area, thinking about moving, or just want fun spring plans.
Grab your free copy here: [Insert Link]
Additional Promotional Activities:
March St. Patrick’s Day Pop By
Drop off a simple, cozy St. Patrick’s Day Kit to your sphere, past clients, and favorite leads to wish them a happy St. Patrick’s Day. It’s inexpensive, easy to assemble, and a great way to stay top-of-mind as we go into spring.
Home Value “Spring Price Check” Campaign
A simple spring promotion where agents offer homeowners a quick home value update based on current market activity in their area. It’s a great way to start conversations with potential sellers and past clients who may be curious about their equity this season.
Spring Community Clean Up Volunteer Event
A local, relationship-building event where agents invite clients, neighbors, and community members to help clean up a park, neighborhood entrance, or public space. It’s a great way to give back, increase visibility, and connect with people in a genuine, non-salesy way.
Spring Brunch/Coffee Gift Card Giveaway
A fun seasonal giveaway where agents offer a local brunch or coffee gift card as a prize to boost engagement and attract local leads. This works well on social media and helps agents stay visible while also spotlighting a local business.
Brunch + Browse Event
A casual event idea where agents invite buyers (or potential buyers) to grab brunch/coffee and chat about the market, neighborhoods, and current listings. It’s a low-pressure way to build relationships, answer questions, and connect with people who may not be ready for a full consultation yet.
Disclaimer: Not all ads work in all markets and the above instructions, images, and ad templates are suggestions based on our experience marketing and running ads. Even if no leads are gathered, visibility, credibility and brand awareness is increased, improving your ability to attract and win clients. We do not make any claims about specific results and are not at fault for any lack of results. We are also not responsible for any Facebook bans, campaign costs, or other ad issues.