MARCH VIDEOS
Authority Content
Start here! Before you do your monthly video please make 3 Authority Content videos (if you’ve already done this, move on to the next section!)
Here’s the Strategy:
Create 3 base videos for your Youtube channel (and you can repurpose them for Instagram, Facebook or wherever you want them!). This will serve as a foundation for your real estate brand and it gives interested leads a way to consume more of your content, get to know you and your knowledge even further, and helps move them from a completely cold lead (total stranger) to a red hot lead (a new client!).
People want to work with those they know, like, and trust, and video content is one of the very best ways to do that. They get to see your smiling face, get to know you and how you operate, and get to know the area with the help of your expertise! These videos when posted to Youtube have the potential to show up in Google searches, enhancing your local reach and enabling you to get in front of more potential buyers & sellers.
So before you start filming the monthly video below, please film 3 Authority Content videos. Here are a few ideas:
- What [$] Gets You in [City]
- Home tours in [City]
- New construction tour in [city]
- Neighborhood tours/guide in [city]
- Everything I do for a new listing in [City]
- Come do an open house with me in [City]
- 5 Best things about living in [City]
- 10 Common Questions i always get asked as a [City] Real estate agent
Sensing a theme? We want to position you as THE authority in your city. So having local-focused real estate content for your 3 Authority Content videos is key to building your name recognition, as well as trustworthiness and credibility for new leads.
Note: If you’ve already completed this step and have your 3 Authority Content videos posted, move on to the next step (filming & publishing your monthly Brand Builder video below).
Monthly Brand Builder Video
Once you have your 3 Authority Content videos done, you’re free to make your monthly Brand Builder video! Below you’ll find all of the instructions you need to get started, script recommendations, a keyword-rich description, and a Youtube video thumbnail template.
What $[_] Gets You in [City] (Spring Edition)
This is a really strong video for you to make this month because it helps you attract buyers who are actively thinking about moving, while also showing off your local market knowledge in a super practical way.
People are constantly wondering what their budget can actually get them — and they’re searching for that exact question online. This type of video helps you meet them there. It also helps set realistic expectations, builds trust early, and gives you an easy way to start conversations with buyers who want help narrowing down neighborhoods and price points in your market.
Title:
What $[X] Gets You in [City] | [City] Real Estate Agent
Description:
Wondering what $[X] gets you in [City] this spring? In this video, I’m walking through real home examples so you can see what’s available in different neighborhoods and how far your budget can go in today’s market.
If you’re planning to buy a home in [City], this video will help you compare options, understand local price points, and get a better feel for what’s available before you start house hunting.
If you want a custom list of homes based on your budget and must-haves, reach out anytime.
[Your Name]
[Your Business Name]
[Phone Number]
[Email Address]
[Website]
#realestate #[city]realestate #movingto[city] #homebuying #realestatemarket #springrealestate
Instructions:
1️⃣ Pick your price point
Choose one price point that makes sense for your market (ex: $300K, $500K, $750K, etc.).
You can also choose a specific angle like:
- first-time buyer
- family home
- condo/townhome
- move-up buyer
2️⃣ Choose 3–5 homes to feature
Pick current or recent listings in your city around that price point.
For each home, make sure you have:
- price
- beds/baths
- square footage
- neighborhood
- 1–2 standout features
3️⃣ Plan your video flow
Keep it simple:
- quick intro
- home #1
- home #2
- home #3
- quick recap
- CTA
This makes the video easy to film and easy for viewers to follow.
4️⃣ Film your intro + outro
Record a short intro and outro on camera.
You can film:
- in your office
- in a bright room at home
- outside a listing
- in your car (parked)
Keep it casual and conversational.
5️⃣ Gather visuals for each home
Use:
- your own listing clips/photos
- listing photos (if you have permission)
- neighborhood clips (streets, parks, coffee shops, etc.)
No video footage? You can still make this with:
- talking-head clips
- listing photos
- simple slides/screen recordings
6️⃣ Add text overlays for each home
Add simple on-screen text for each property:
- price
- neighborhood
- beds/baths
- square footage
- one standout feature
Example:
$525,000 | 3 bed | 2.5 bath | [Neighborhood]
Updated kitchen + fenced yard
7️⃣ Keep it moving
Aim for about 4–8 minutes total.
Keep each home section short and focused so people stay engaged.
8️⃣ End with a clear CTA
Tell viewers what to do next:
- comment their budget
- DM you for a custom list
- click the link below for available homes
Make it easy for them to take the next step.
Suggested Script:
Feel free to personalize!
Intro
“Thinking about buying in [City] this spring and wondering what your budget actually gets you? In this video, I’m showing you what $[X] can get you in [City] right now, including a few homes in different neighborhoods so you can compare what’s out there and get a better feel for the market.”
Transition
“Let’s start with the first one.”
Home #1
“This first home is in [Neighborhood] and it’s listed at $[Price]. It has [X] bedrooms, [X] bathrooms, and about [X] square feet.
What I like about this one is [feature]. This could be a great fit for someone looking for [buyer type or lifestyle fit].”
Home #2
“Next up is a home in [Neighborhood] listed at $[Price]. This one has [X] beds, [X] baths, and about [X] square feet.
This one has a different feel because [feature / location benefit]. If you care a lot about [commute, walkability, space, etc.], this is a great example of what your budget can get.”
Home #3
“Here’s another option in [Neighborhood] for $[Price]. This one has [X] bedrooms, [X] bathrooms, and [X] square feet.
What stands out here is [feature]. This is a great example of how your neighborhood choice can really change what you get for the same price point.”
Recap
“As you can see, the same budget can look really different depending on the neighborhood, home style, and features. That’s why having a strategy before you start house hunting makes such a big difference.”
CTA / Outro
“If you want help figuring out what your budget gets you in the best areas for your lifestyle, send me a message. I’d be happy to send you a few options based on your price range, commute, and must-haves.
And if this video was helpful, make sure to like and subscribe for more [City] real estate updates.”