May Ads Strategy
Customize and download the ads below as a PNG file. For help setting up your ads account and running your first ad check out this help guide.
Run one of the ads or both; incorporate some of the promotional ideas or all of them! The choice is yours. It will depend on your budget and how much effort you’d like to put into ads. Some months, you may want to do more than others. You may also want to change the suggested dates or campaign durations. This will be up to your discretion. Additionally, once you find an ad that is getting you results, you may want to continue to run that until your results diminish.
Note: Please follow all rules and regulations regarding advertising your services, specific listings, and all other real estate activities, on Facebook and online in your state. We cannot provide compliance information as every state is different. Check with your local Realtor association or real estate governance board for information on what is allowed and what is not.
Ad 1:
City Relocation Guide (Leads Ad)
Campaign Type: Leads
Collect your leads using a Facebook form (More advanced option: collection using a landing page on your website). Choose one of the image options below, according to your brand and preferences. Feel free to customize as well!
✓ Special Ads Category?: Yes, select this to remain in compliance with Facebook ad rules regarding housing.
Dates: Anytime this month
Audience to Target:
- Age 18+, Male & Female, 20 mile radius around your location (you won’t be able to change this since it’s a Special Ad Category)
Additional Instructions:
- Collect lead contact information with a form within Facebook: Select highest volume and have very few form questions (i.e. just name and email or name, email & phone number)
- Select Manual Placements and make sure only Facebook and Instagram are selected for best results.
- Leave all other default selections. Budget is at your discretion but we recommend at least $20/day for optimal results.
- Call-to-Action: Learn More
- Image: Create a carousel with 2 of the images below (choose from the different design styles)
- Send a delivery email with your lead magnet that your leads have signed up for with your ad form (see your Monthly Lead Magnet page for a template to send)
Ad Headline:
Thinking About Moving to [City]? Read This First.
Primary Text:
[City] is one of the fastest growing cities in the country — and if you’re considering making the move, there’s a lot to know before you start looking at homes.
I put together a free [City] Relocation Guide that covers everything: the best neighborhoods, what your budget actually gets you, the real estate market, schools, things to do, and the honest insider information that most people don’t find until after they’ve already moved.
It’s free. It’s detailed. And it’ll save you a lot of time and guesswork.
👇 Click below to grab your free copy.
Ad 2:
Overpricing Can Cost You Thousands (Awareness Ad)
Campaign Type: Traffic
✓ Special Ads Category?: Yes, select this to remain in compliance with Facebook ad rules regarding housing.
Dates: Anytime this month
Audience to Target:
- Age 18+, Male & Female, 20 mile radius around your location (you won’t be able to change this since it’s a Special Ad Category)
Additional Instructions:
- Select Manual Placements and make sure only Facebook and Instagram Feeds are selected for best results.
- Leave all other default selections. Budget is at your discretion but we recommend at least $10/day for optimal results.
- Image: Share 3 of the slide images below.
- Call-to-Action: Your choice from: Call now, Contact us, Send email, Send message
- Link to your website or Instagram profile
Please note that with Awareness Ads, the goal isn’t necessarily getting direct leads. It’s to build your name recognition and brand so that when people think of buying or selling their home, your name is top of mind. It also increases the likelihood of people giving you their information in a lead form when they see future lead generation ads for you.
Ad Headline:
Why Overpriced Homes Sell for LESS in the End
Primary Text:
The #1 mistake sellers in [City] make? Pricing too high and hoping someone bites.
Here’s the truth: overpriced homes sit. And the longer they sit, the more buyers assume something is wrong — even when nothing is. By the time you drop the price, you’ve already lost your best window.
Price it right from day one. Get more eyes, more offers, and more money in the end.
Curious what your home is actually worth right now? I’ll run the real numbers — free, no obligation.
👇 Click below to get started.
Additional Promotional Activities:
Local Honey Referral Pop By
Drop off a simple Local Honey (Life Is Sweeter With Clients Like You) pop by gift to your sphere, past clients, and favorite leads to boost your business this spring. It’s inexpensive, easy to assemble, and a great way to stay top-of-mind as we go into the spring real estate market.
Pre-Listing Consultation
Offer a free 30-minute “Listing Readiness” walkthrough where you visit the home, give honest feedback on what to fix or stage, and outline a pricing strategy. Position it as a premium service — because it is.
New Construction Tour Day
Organize a private group tour of the best new build communities in your area. Invite serious buyers from your database for a curated, guided experience. Builders love the traffic and buyers love the insider access.
Spring Cleaning Charity Drive
Organize a donation drive where you collect gently used household items, clothing, or furniture and donate to a local charity or shelter. Promote it on social, invite your community to participate, and position your brand as one that gives back.
Zillow and Google Review Push
Spring is a great time to reach out to past clients and kindly ask for a review on Zillow, Google, or wherever you want to build your reputation. A simple personal text goes a long way: “Hey, I’m working on building my online presence this spring — would you mind leaving me a quick review? It would mean the world.”
Disclaimer: Not all ads work in all markets and the above instructions, images, and ad templates are suggestions based on our experience marketing and running ads. Even if no leads are gathered, visibility, credibility and brand awareness is increased, improving your ability to attract and win clients. We do not make any claims about specific results and are not at fault for any lack of results. We are also not responsible for any Facebook bans, campaign costs, or other ad issues.