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May Ads Strategy

Customize and download the ads below as a PNG file. For help setting up your ads account and running your first ad check out this help guide.

Run one of the ads or both; incorporate some of the promotional ideas or all of them! The choice is yours. It will depend on your budget and how much effort you’d like to put into ads. Some months, you may want to do more than others. You may also want to change the suggested dates or campaign durations. This will be up to your discretion. Additionally, once you find an ad that is getting you results, you may want to continue to run that until your results diminish.

Note: Please follow all rules and regulations regarding advertising your services, specific listings, and all other real estate activities, on Facebook and online in your state. We cannot provide compliance information as every state is different. Check with your local Realtor association or real estate governance board for information on what is allowed and what is not.

Ad 1:

Move-In Ready Homes – Buyer Leads ad

Campaign Type: Leads

Collect your leads using a Facebook form (More advanced option: collection using a landing page on your website). Choose one of the image options below, according to your brand and preferences. Feel free to customize as well!

✓ Special Ads Category?: Yes, select this to remain in compliance with Facebook ad rules regarding housing.

Dates: Anytime this month

Audience to Target:

  • Age 18+, Male & Female, 20 mile radius around your location (you won’t be able to change this since it’s a Special Ad Category)

 

Additional Instructions:

  • Collect lead contact information with a form within Facebook: Select highest volume and have very few form questions (i.e. just name and email or name, email & phone number)
  • Select Manual Placements and make sure only Facebook and Instagram are selected for best results.
  • Leave all other default selections. Budget is at your discretion but we recommend at least $20/day for optimal results.
  • Call-to-Action: Learn More
  • Images: Choose one of the 3 design options below (they’re similar but vary slightly). You can also duplicate the page within Canva and have multiple pages of different listings. If you choose this, you will need to select “Carousel” for your image option within Facebook ads manager at the Ads level  (last page of creating your ad before publishing). 

Ad Headline: 

May Move-In Ready Homes – Your Dream Home Awaits! 🏡 

Primary Text:

Looking for a hassle-free move this May? Explore our selection of move-in ready homes and find the perfect place to call your own this summer! Say goodbye to the stress of renovations and delays – these homes are ready and waiting for you to move right in.

Whether you’re a first-time buyer eager to start your homeownership journey or a seasoned homeowner seeking a fresh start, there’s a variety of beautiful move-in ready options to suit your lifestyle and budget!

Why wait? Take the leap this May and make your move to a home that’s ready for you to settle in and start making memories. Click Learn More to get details on these [CITY] homes – they’re going fast!

[CONTACT INFORMATION]

Ad 2:

Upgrade Your Home This Summer – Awareness Ad

Campaign Type: Awareness

✓ Special Ads Category?: Yes, select this to remain in compliance with Facebook ad rules regarding housing.

Dates: Anytime this month

Audience to Target:

  • Age 18+, Male & Female, 20 mile radius around your location (you won’t be able to change this since it’s a Special Ad Category)
  • Detailed Targeting: First-time buyer, House, Property Finder, Residential area, Starter home

 

Additional Instructions:

  • Select Manual Placements and make sure only Facebook and Instagram Feeds are selected for best results.
  • Leave all other default selections. Budget is at your discretion but we recommend at least $20/day for optimal results.
  • Call-to-Action: Your choice from: Call now, Contact us, Send email, Send message

Please note that with Awareness Ads, the goal isn’t necessarily getting direct leads. It’s to build your name recognition and brand so that when people think of buying or selling their home,  your name is top of mind. It also increases the likelihood of people giving you their information in a lead form when they see future lead generation ads for you.

Images: Choose one of the three options below and save just that page as an MP4 file, or include all of the options for a longer video! You can also download one image as a PNG if you’d rather have a photo ad instead of a video ad.

Ad Headline:

Ready to Upgrade This Summer? Sell Your Home Today! ☀️

Primary Text: 

Are you dreaming of a bigger backyard for summer barbecues or a spacious kitchen for family gatherings? It’s time to turn those dreams into reality! Sell your current home with me and upgrade to the home of your dreams this summer.

As your local real estate agent, I’ll guide you through every step of the selling process, from pricing your home competitively to showcasing its best features to potential buyers – that’s my specialty! 

Don’t wait any longer to make your move🏡 Contact me today to schedule a consultation and learn how you can upgrade to your dream home this summer. Let’s make this summer one to remember!

Additional Promotional Activities:

Host Your Own Parade of Homes

Host an open house event featuring multiple properties and promote the event through social media, email marketing, and local advertising to attract both buyers and sellers. There’s a couple of ways you can do this, you can showcase properties in a certain neighborhood or feature properties in different neighborhoods (within 15-20 minutes of each other) at a similar price point. Encourage buyers and neighbors to attend with different raffles or rewards at each stop.

Spring Home Buying Seminar

Host a free seminar or webinar for first-time homebuyers or those looking to upgrade their homes. Provide valuable information on the home buying process, financing options, and market trends to attract potential clients.

Spring Home Improvement Contest

Launch a social media contest encouraging followers to share their spring home improvement projects for a chance to win a prize, increasing engagement and visibility for your brand.

Neighborhood Spotlight Campaign

Highlight different neighborhoods or communities in your area through blog posts, videos, or social media features, showcasing the unique features and attractions of each area to attract potential buyers (you can use your lead magnet this month to help with this!)

Disclaimer: Not all ads work in all markets and the above instructions, images, and ad templates are suggestions based on our experience marketing and running ads. Even if no leads are gathered, visibility, credibility and brand awareness is increased, improving your ability to attract and win clients. We do not make any claims about specific results and are not at fault for any lack of results. We are also not responsible for any Facebook bans, campaign costs, or other ad issues.