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MAY INSTAGRAM REELS

Instagram Reels

New to Instagram reels? They’re an amazing way to boost your visibility in the Instagram algorithm (especially to local buyers & sellers), as well as provide value to potential clients and showcase your knowledge! 

Below, you’ll find instructions, examples and a caption for your Reel. We do not provide an actual template for the Reel because Instagram prefers that you add text and audio directly in their app, rather than upload a completely done-for-you video. Following this “Instagram’s best practices” rule ensures that your Reel gets as much reach and as many views as possible. 

There are 8 Reels below so you can post twice per week, but feel free to get creative and do more! Please be sure to change all [CITY] placeholders with your actual city name.

Learn more about how to post reels here.

5 Best Mother’s Day Brunch Spots in [CITY]

Share the most popular restaurant spots in your area or things to do to celebrate Mom this year. 

 

Instructions:

  1. Choose a 5 second video clip of a local restaurant, downtown, or even just some pretty flowers in honor of Mother’s Day.
  2. Upload the clip as a Reel in Instagram.
  3. Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram)
  4. Trim the video clip so it is no longer than 5-6 seconds
  5. Add text like the example – this is your “hook” to grab people’s attention
  6. Customize and use the caption below.
  7. Set your cover image by selecting part of the video that includes your hook or create a cover on Canva.
  8. Tag the city/location 
  9. Post your Reel!

Caption:

🌸 Mother’s day is coming up! What are your plans to make Mom feel special? Take her to brunch at one of these awesome [CITY] brunch spots!

Here’s the list:

[@restaurant]

[@restaurant]

[@restaurant]

[@restaurant]

[@restaurant]

 

P.S. If you’re a mom, send this video to your husband or kids and tell them where you want to go to celebrate… Who needs to be subtle? 😉

[@restaurant] is my favorite spot for brunch! 

[YOUR NAME]

[CITY] Real Estate Agent

#CITYname #thingstodoCITY #CITYthingstodo #realestate #mothersday

3 Home Upgrades With High Returns

Help homeowners make updates that boost their home value – while subtly reminding them you’re a knowledgeable real estate agent in their area! Share these 3 home upgrade ideas, or come up with your own. Take video clips of each upgrade and add the corresponding text to that screen.

Instructions:

  1. Choose a  3 to 5-second video clip of each upgrade idea. For example, for “countertops,” use a video of a kitchen.
  2. Upload the clips as a Reel. 
  3. Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram)
  4. Add text like the example – this is your “hook” to draw people in
  5. Add corresponding text to each screen with the correct upgrade idea.
  6. Customize and use the caption below.
  7. Customize and use the caption below.
  8. Set your cover image by selecting part of the video that includes your hook or create a cover on Canva.
  9. Tag the city/location
  10. Post your Reel!

Caption:

🏡💰 Want to increase your home’s value? Discover the top 3 upgrades that yield the highest return on investment!

1️⃣Granite or Quartz Countertops

Upgrading the kitchen is a top priority for many homeowners. Installing granite or quartz countertops not only enhances the aesthetic appeal of the kitchen but also increases its functionality and durability.

2️⃣ Bathroom Renovation with Tile or Stone Surfaces

Bathrooms & kitchens sell houses! Renovating the bathrooms (at least the master bathroom) is another high-return upgrade. Invest in quality tile or stone surfaces for the floor and shower walls to elevate the space and add a touch of luxury.

3️⃣ Deck or Patio Addition

Whether it’s a spacious deck for outdoor dining and entertaining or a cozy patio for relaxing, outdoor living spaces are highly sought after by buyers.


What are your favorite home upgrades? Comment below!

[YOUR NAME]

[CITY] Real Estate Agent

#RealEstate #HomeImprovement #DIY #homeowner #homedecor #homedesign #interiordesign #HomeSweetHome

 

Median Home Prices in [CITY]

Feature the different neighborhoods in your area and their differing price points. This not only attracts potential buyers, but it also shows them what they can afford and what their budget can get them in different areas of the city. Choose 5 neighborhoods in your town – or if you live in a bigger city, choose suburbs/named areas. 

This is also a great opportunity to include this month’s lead magnet: the Neighborhood Guide! You can access and customize that to send to your leads here.

Instructions:

  1. Pick one 5-second video clip of a neighborhood (it could even be yours) property exterior, or somewhere around your city.

  2. Upload the clip as a Reel in Instagram.
  3. Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram)
  4. Add text like the example for each neighborhood.
  5. Customize and use the caption below.
  6. Customize and use the caption below.
  7. Set your cover image by selecting part of the video that includes your hook or create a cover on Canva.
  8. Tag the city/location
  9. Post your Reel!

Caption:

Do these numbers surprise you? 🤯 The market is definitely heating up this time of year!

These are the median sales prices in these [CITY] neighborhoods, but even with low inventory there’s still something for everyone at every price point.

Comment GUIDE and I’ll send you my [CITY] neighborhood guide so you can explore your options!

[YOUR NAME]

[CITY] Real Estate Agent

 

#local #neighborhoodguide #CITY #CITYrealestaste #CITYliving #CITYlife #RealEstate #realtor #CITYrealtor #homebuyer #homesearch #newhome

 

If I Had $__, Here's What I'd Buy in [CITY]

Reach potential leads by choosing the average cost of a home in your area, or the typical price point you’re seeing with your ideal clients. Use this Reel to speak to them and grab their attention!

So, if you don’t have listings, how do you do it?

Choose a listing in your area and reach out to the agent to schedule a preview showing. Ask that agent if it’s ok to take some videos for social media and tell them you’ll be sure to give them credit for the listing (most will say yes – free marketing! But if you get a “no” just try again with a different listing & agent, you’re bound to find someone that will give you the yes!)

Read more about how to showcase listings when you don’t have any here.

Instructions:

  1. Take 3-5 video clips to put together OR film a tour of the home in one clip

  2. Upload the clip(s) as a Reel in Instagram.

  3. Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram)
  4. Add the example text.
  5. Modify the caption below to reflect the listing you feature.
  6. Set your cover image by selecting part of the video that includes your text or create a Cover in Canva.
  7. Tag your city or neighborhood the property is in
  8. Post your Reel!

Caption:

 As a real estate agent, I’m always keeping an eye on the market and make it a point to know what hot properties are available for my clients. With half a million dollars to spend, the options are endless! From charming family homes in quiet suburbs to trendy condos in the heart of downtown, there’s something for everyone here.

Just message me and I’ll send you the details on this gorgeous listing!

[YOUR NAME]

[CITY] Real Estate Agent

#RealEstate #homebuyer #CITY #CITYliving #CITYhomes #CITYneighborhood #CITYlife #local #CITYrealestate #realtor #homesearch #hometour

5 End of School Activities to Do in [CITY] Before Summer Ends

School’s out and that means parents are looking for family friendly activities and memories to make! Help them out with 5 summer activity ideas that are in your area or close by. Not sure what to include? Build off the ideas below or think about what you like to do on the summer weekends for fun!

Instructions:

1. Take a simple, 5-second slow, panning video clip of your neighborhood, the downtown, a nearby park, one of the activities you mention in your Reel, or just the view out the window as you’re driving through your town.
2. Upload the clip as a Reel. 
3. Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram)
4. Add text like the example – this is your “hook” to draw people in
5. Add the following text for your 4 budget backyard ideas:

  1. Backyard movie night

  2. Go to the zoo

  3. Camping trip in [NEARBY CAMPING/STATE PARK]

  4. Explore this month’s farmer’s market

  5. Visit the [MUSEUM NAME]

6. Customize and use the caption below.
7. Set your cover image by selecting part of the video that includes your hook
8. Tag your city
9. Post your Reel!

Caption:

☀️😎School’s out and summer’s here! That means it’s time to make some [CITY] memories and soak up everything our beautiful town has to offer – after all, fall will be here before we know it!

Try a few of these ideas, then tell me your favorite things to do in the comments!

1. Backyard movie night

2. Go to the zoo

3. Camping trip in [NEARBY CAMPING/STATE PARK]

4. Explore this month’s farmer’s market

5. Visit the [MUSEUM NAME]

How are you enjoying your summer? Share your favorite ideas in the comments! ☀️

[YOUR NAME]
[CITY] Real Estate Agent

#CITY #CITYrealestate #CITYthingstodo #thingstodoinCITY #CITYliving #local #STATE #summer #summerbreak

 

4 Things to Know Before Moving to [CITY]

Before relocating, a lot of buyers will search for their new city online and on social media to really get a feel of what it would be like to live there. Help them get to know their potential new home with a fun Reel like this one! This is a popular trend online right now so capitalize on it!

Instructions:

1. Take a simple, 5-second  video clip of your neighborhood, the downtown, or just the view out the window as you’re driving through your town.
2. Upload the clip as a Reel. 
3. Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram)
4. Add text like the example – this is your “hook” to draw people in
5. Add the following text for your 4 budget backyard ideas:

  1. Amazing hiking is just an hour away

  2. Downtown has tons to do and free parking on weekdays.

  3. Don’t miss out on @restaurantname’s margarita happy hour

  4. Plan for traffic – drivers here are crazy!

6. Customize and use the caption below.
7. Set your cover image by selecting part of the video that includes your hook, or make a cover image in Canva!
8. Tag your city or wherever your clips are taken (if in a specific business or area of town)
9. Post your Reel!

Caption:

Moving to [CITY]? Here’s what you need to know! ⬇️

After living here for [YEARS], I know all there is to love about our beautiful town (as well as a couple things to avoid!) 

✅ If you love hiking and being outdoors, you’ll love living just an hour away from some of the best trails in the state

✅ Enjoy our downtown shops and the many (delicious!) restaurants – parking is free on Sunday’s which is a bonus!

✅ Run, don’t walk, to @restaurantname’s Thursday night margarita happy hour – they’re the best in town!

✅ Drivers are crazy here 😂 Leave early and plan for traffic

If you live in [CITY], what would you make sure to add to this list? Share your wisdom in the comments!

[YOUR NAME]
[CITY] Real Estate Agent

#CITY #CITYrealestate #CITYthingstodo #thingstodoinCITY #CITYliving #local #movingtoCITY

 

4 Budget Hacks to Make Your Backyard the Hang-Out Spot This Summer

Having a comfortable backyard space to hang out is super sought after, especially in the warmer summer months. Whether it’s for entertaining or relaxing, help your viewers upgrade their backyard to a backyard oasis on a budget with these quick tips. Feel free to swap out any of these “hacks” for some ideas of your own, or ones in your yard you want to show off!

Instructions:

1. Take a simple, 5-second slow, panning video clip of your yard.
2. Upload the clip as a Reel. 
3. Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram)
4. Add text like the example – this is your “hook” to draw people in
5. Add the following text for your 4 budget backyard ideas:

  1. DIY fire pit
  2. Solar lights
  3. Cozy seating
  4. Thrift store decor

6. Customize and use the caption below.
7. Set your cover image by selecting part of the video that includes your hook
8. Tag your city
9. Post your Reel!

Caption:

☀️🏡 Ready to transform your backyard into the ultimate summer hang-out spot without breaking the bank?

Check out these 4 budget hacks to elevate your outdoor space and make it the envy of the neighborhood:

  1. DIY Fire Pit: Create a cozy gathering spot by building your own fire pit using affordable materials like bricks or pavers. Perfect for roasting marshmallows and enjoying summer evenings with friends and family.

  2. Solar Lights: Illuminate your backyard on a budget with solar-powered outdoor lights. Place them along pathways, around seating areas, and in garden beds to create a magical ambiance without increasing your electricity bill.

  3. Cozy Seating: Create comfortable seating areas with outdoor sofas, chairs, and poufs, perfect for lounging and socializing with friends and family. Save on furniture by shopping the holiday sales or at the end of the season!

  4. Thrift Store Decor: Browse thrift stores or garage sales for affordable outdoor decor items like lanterns, garden statues, or decorative pots. You’ll find unique treasures at budget-friendly prices.

How are you upgrading your backyard this summer?☀️🌿 

[YOUR NAME]

[CITY] Real Estate Agent

 

#BackyardGoals #DIY #RealEstate #HomeImprovement  #homeowner #homedecor #summerhome #HomeSweetHome

 

Looking for [feature]? This home is for you.

Whether you have listings right now or not, you should be showcasing properties on your Instagram! Show off a property that has a unique feature or just one you think your audience will really like, and then highlight a unique or popular feature for your headline/hook.

So, if you don’t have listings, how do you do it?

Choose a listing in your area and reach out to the agent to schedule a preview showing. Ask that agent if it’s ok to take some videos for social media and tell them you’ll be sure to give them credit for the listing.

The type of listing you choose is up to you. You can choose a wow-home that’s really great on video. Or maybe one at a lower price point  but one that your dream client will be looking for – or one that you tend to show your clients.

 

Instructions:

  1. Choose your listing, schedule a preview, and get permission from the listing agent to take some videos for social media (It’s essential you get permission!)
  2. Showcase the home’s best features
  3. Take 5-10 videos of the home’s features and best rooms. You won’t use all of them but you want to have options (and you can always use some for other Reels later!)
  4. Choose 3-4 video clips that showcase the home.
  5. Upload the videos as a Reel to Instagram.
  6. Choose a trending audio (audio that has an arrow next to it within the Reel creation area of Instagram).
  7. Edit the full video to be no longer than 15 seconds.
  8. Add text like the example – this is your “hook”
  9. Add text that points out the benefits of each room/feature
  10. Modify the example caption below (you’ll want it to reflect this property)
  11. Set your cover image by selecting part of the video that includes your hook or create a cover on Canva.
  12. Tag your city or the neighborhood that property is in
  13. Post your Reel!

Caption:

Looking for [specific/unique feature]? Then this home is for you!

[Write a brief description here]

 

Here are some details:

4 Bedrooms

3 Bathrooms

2 Car Garage

3100 Square Feet

1/2 Acre Lot

Message me for more info!✨

Listed by: [LISTING AGENT NAME/BROKERAGE]

#dreamhome #HomeSweetHome #homebuyer #homebuying #househunting #RealEstate #CITYhome #CITYrealestate #CITYrealtor #realtor