May Mailing Materials
Mail and physical marketing materials aren’t dead – they’re the perfect compliment to every digital marketing strategy. Sending marketing materials in the mail, passing them out at events or during door-knocking, or having them on-hand at an open house, helps you to elevate your brand, give more value to clients and leads, and increase your name and brand recognition.
NEWSLETTER Mailer
May [City] Newsletter
Mail this newsletter to your past clients, use it for a mass EDDM (every door direct marketing) mailing through USPS, pass it out at your next open house or event, or use it for door-knocking. This newsletter is a great way to get your name out there and promote yourself to anyone looking to sell their home and start their next chapter, or keep your name in the back of their mind for the future with these helpful tips and local information.
POSTCARDS
Customize and print one or both of these postcards to mail out to your list this month, or send via the USPS to do EDDM (every door direct mail) to your target zip codes and neighborhoods. Each postcard has various style options included – but all of the content is the same. Simply delete the pages you don’t want to use.
POP-BY
Local Honey Pop-By
Local honey is thoughtful, useful, and universally loved. It feels personal without being over the top, it’s easy to source in bulk, and the “sweet” connection to referrals and relationships writes itself. This is the kind of pop-by clients actually keep — and talk about.
Quick How-To:
Step 1: Source your honey locally 🍯 Skip the grocery store. Check your local farmer’s market, a nearby beekeeper, or a specialty food shop. Buying local adds a genuine community feel — and many beekeepers offer bulk discounts if you ask.
Step 2: Write your gift tags 🏷️ Keep it short and warm. A few options:
- “Life is sweeter with clients like you — thank you!”
- “Bee-cause of clients like you, I love what I do!”
- “Just dropping by to say — you mean the world to me.”
Step 3: Assemble 🎀 Punch a hole in your tag, thread the ribbon through, and tie it around the jar. Tuck into a kraft bag if you want to elevate it slightly.
Step 4: Plan your route 🗺️ Pull your top 10–20 clients and referral sources. Drop by in person when possible — if no one answers, leave it at the door with a handwritten note.
Step 5: Keep it brief 💬 When someone answers, keep it light: “Just thinking about you and wanted to drop something off!” Don’t pitch. Just connect. The referrals follow naturally when people feel genuinely appreciated.
Details:
Card Size: 5 x 5 inches
What you’ll need to purchase:
- Local honey jars (4–8 oz)
- Kraft paper gift tags or custom printed tags
- Ribbon or twine
- Hole punch
- Optional: small kraft bag and tissue paper