November Ads Strategy
Customize and download the ads below as a PNG file. For help setting up your ads account and running your first ad check out this help guide.
Run one of the ads or both; incorporate some of the promotional ideas or all of them! The choice is yours. It will depend on your budget and how much effort you’d like to put into ads. Some months, you may want to do more than others. You may also want to change the suggested dates or campaign durations. This will be up to your discretion. Additionally, once you find an ad that is getting you results, you may want to continue to run that until your results diminish.
Note: Please follow all rules and regulations regarding advertising your services, specific listings, and all other real estate activities, on Facebook and online in your state. We cannot provide compliance information as every state is different. Check with your local Realtor association or real estate governance board for information on what is allowed and what is not.
Ad 1:
Falling in Love With [City] Guide (Leads Ad)
Campaign Type: Leads
Collect your leads using a Facebook form (More advanced option: collection using a landing page on your website). Choose one of the image options below, according to your brand and preferences. Feel free to customize as well!
✓ Special Ads Category?: Yes, select this to remain in compliance with Facebook ad rules regarding housing.
Dates: Anytime this month
Audience to Target:
- Age 18+, Male & Female, 20 mile radius around your location (you won’t be able to change this since it’s a Special Ad Category)
Additional Instructions:
- Collect lead contact information with a form within Facebook: Select highest volume and have very few form questions (i.e. just name and email or name, email & phone number)
- Select Manual Placements and make sure only Facebook and Instagram are selected for best results.
- Leave all other default selections. Budget is at your discretion but we recommend at least $20/day for optimal results.
- Call-to-Action: Learn More
- Image: Share one of the image options below.
- Send a delivery email with your lead magnet that your leads have signed up for with your ad form (see your Monthly Lead Magnet page for a template to send)
Ad Headline:
Free Home Seller Guide: Should You Sell Before the New Year?
Primary Text:
Thinking about selling but not sure if now’s the right time? 🍁 Before you make any big decisions, grab my free November Seller’s Guide: “Should You Sell Before the New Year?”
Inside, you’ll discover:
✅ The pros & cons of listing before January
✅ How today’s market conditions can affect your sale price
✅ Easy prep steps to attract motivated buyers this season
✅ What to do now to be ready for a strong start in 2026
Whether you’re ready to move soon or just exploring your options, this quick guide will help you make the smartest move for your goals.
📩 Download your free copy by clicking Learn More below!
[CONTACT INFORMATION]
Ad 2:
[City] Market Update
(Awareness Ad)
Campaign Type: Awareness
✓ Special Ads Category?: Yes, select this to remain in compliance with Facebook ad rules regarding housing.
Dates: Anytime this month
Audience to Target:
- Age 18+, Male & Female, 20 mile radius around your location (you won’t be able to change this since it’s a Special Ad Category)
Additional Instructions:
- Select Manual Placements and make sure only Facebook and Instagram Feeds are selected for best results.
- Leave all other default selections. Budget is at your discretion but we recommend at least $10/day for optimal results.
- Image: Create a carousel with the images below (choose from green, blue, black or dark grey styles)
- Call-to-Action: Your choice from: Call now, Contact us, Send email, Send message
- Link to your website or Instagram profile
Please note that with Awareness Ads, the goal isn’t necessarily getting direct leads. It’s to build your name recognition and brand so that when people think of buying or selling their home, your name is top of mind. It also increases the likelihood of people giving you their information in a lead form when they see future lead generation ads for you.
Ad Headline:
[City] Market Update: What’s Really Happening This Month
Primary Text:
Thinking about buying or selling? Here’s what’s happening in the [City] real estate market right now 👇
🏠 Average Home Price: [Insert stat or range]
📈 Homes Are Selling In: [#] days on average
💰 Inventory Level: [Low / Balanced / High] — meaning [explain briefly what that means for buyers or sellers]
Whether you’re curious about your home’s current value or just keeping an eye on the market, it’s always smart to stay informed. I’d love to help you reach your home goals – let’s chat!
[CONTACT INFORMATION]
Additional Promotional Activities:
“I’m Thankful for You” Client Appreciation Pop-By
Deliver mini pumpkin pies, candles, or caramel popcorn with a tag that says “I’m so thankful for you!” You can see your customizable tag template and pop-by instructions here!
👉 Bonus: Post photos to social media with a caption like: “Grateful for amazing clients who make this job so rewarding!”
Thanksgiving Giveaway
Host a giveaway for a $50–$100 gift card to a local grocery store, bakery, or restaurant.
📣 “To say thanks for your support, I’m giving one lucky local a Thanksgiving treat on me!”
→ Collect entries via a short form to grow your email list.
Local Business Spotlight Series
Each week, highlight a small business in your community (coffee shop, boutique, or bakery).
💬 Tag them and encourage followers to shop local — great way to cross-promote and reach new audiences.
Pre-Holiday Home Valuation Promo
Run a campaign offering a free home value estimate before year-end.
Headline: “See what your home is worth before the holidays — you might be surprised!”
Disclaimer: Not all ads work in all markets and the above instructions, images, and ad templates are suggestions based on our experience marketing and running ads. Even if no leads are gathered, visibility, credibility and brand awareness is increased, improving your ability to attract and win clients. We do not make any claims about specific results and are not at fault for any lack of results. We are also not responsible for any Facebook bans, campaign costs, or other ad issues.