NOVEMBER VIDEOS
Authority Content
Start here! Before you do your monthly video please make 3 Authority Content videos (if you’ve already done this, move on to the next section!)
Here’s the Strategy:
Create 3 base videos for your Youtube channel (and you can repurpose them for Instagram, Facebook or wherever you want them!). This will serve as a foundation for your real estate brand and it gives interested leads a way to consume more of your content, get to know you and your knowledge even further, and helps move them from a completely cold lead (total stranger) to a red hot lead (a new client!).
People want to work with those they know, like, and trust, and video content is one of the very best ways to do that. They get to see your smiling face, get to know you and how you operate, and get to know the area with the help of your expertise! These videos when posted to Youtube have the potential to show up in Google searches, enhancing your local reach and enabling you to get in front of more potential buyers & sellers.
So before you start filming the monthly video below, please film 3 Authority Content videos. Here are a few ideas:
- What [$] Gets You in [City]
- Home tours in [City]
- New construction tour in [city]
- Neighborhood tours/guide in [city]
- Everything I do for a new listing in [City]
- Come do an open house with me in [City]
- 5 Best things about living in [City]
- 10 Common Questions i always get asked as a [City] Real estate agent
Sensing a theme? We want to position you as THE authority in your city. So having local-focused real estate content for your 3 Authority Content videos is key to building your name recognition, as well as trustworthiness and credibility for new leads.
Note: If you’ve already completed this step and have your 3 Authority Content videos posted, move on to the next step (filming & publishing your monthly Brand Builder video below).
November Brand Builder Video
Once you have your 3 Authority Content videos done, you’re free to make your monthly Brand Builder video! Below you’ll find all of the instructions you need to get started, script recommendations, a keyword-rich description, and a Youtube video thumbnail template.
Should You Sell Before the New Year?
This video is your chance to show up as the go-to real estate expert before the New Year rush hits. It’s a timely, high-interest topic that gets sellers thinking — and positions you as the person they’ll reach out to when they decide to list. The strategy behind this video is simple: most homeowners are wondering if it’s better to list now or wait until January. By addressing that question head-on in a friendly, confident way, you’ll build trust, generate leads, and naturally plug your free November Seller’s Guide — “Should You Sell Before the New Year?” — as an easy next step. The tone should feel conversational, helpful, and a little seasonal — like you’re chatting with a friend who asked for your honest advice.
Title:
November Home Seller Guide – Should You Sell Your Home Before Winter? [City] Real Estate Agent
Description:
Wondering if you should sell your home before the New Year — or wait until 2026? In this video, [Your Name], a local real estate agent in [City], breaks down the pros and cons of selling in November and December.
You’ll learn:
🏠 Why selling before the holidays could help your home stand out
📉 What market conditions mean for your sale price
📅 When it makes sense to wait until spring
💡 How to prepare your home to sell quickly and for top dollar
Download the free November Seller’s Guide: “Should You Sell Before the New Year?” → [Insert Link]
If you’re planning to sell your home in [City] or just want to understand what’s happening in today’s market, this video is for you!
#RealEstateTips #HomeSellingTips #RealEstateAgent #SellYourHome #HomeSellingAdvice #RealEstateMarket #HomeValue #RealEstate2025 #SellerGuide #HomeSellingStrategy
Instructions:
1️⃣ Set the Scene:
Film in a warm, inviting spot — your kitchen, living room, or even outside with fall leaves in the background. Natural light is best, so film near a window during the day.
2️⃣ Prep Your Gear:
Use your phone on a tripod or prop it up at eye level. Make sure your mic (or phone audio) is clear and background noise is minimal.
3️⃣ Frame Yourself:
Stand or sit centered, with a little space above your head and good lighting on your face. A cozy coffee mug or subtle seasonal décor adds a nice touch.
4️⃣ Hook Your Audience:
Start strong with the question they’re already thinking: “Should you sell your home before the New Year — or wait until 2026?”
5️⃣ Deliver Value:
Use the script below to walk through your main talking points clearly and naturally. Keep it under 90 seconds for social or 3–5 minutes for YouTube.
6️⃣ Plug the Guide Naturally:
Mention your free November Seller’s Guide as a deeper resource for viewers who want more details.
7️⃣ Call to Action:
End with a clear CTA: “Grab your free guide — link below!” or “DM me the word Guide and I’ll send it right over.”
8️⃣ Edit & Upload:
Trim out pauses, add captions, and drop in your logo or website link if you can. Then upload to YouTube (and repurpose it for Reels or Facebook!).
9️⃣ Add the YouTube Description & Tags:
Use the provided description below — it’s keyword-optimized to attract seller searches this month.
Suggested Script:
Feel free to personalize!
Hook:
“Should you sell your home before the New Year — or wait until spring? It’s one of the most common questions I get this time of year, so let’s break it down.”
Body:
“The truth is, there are some real advantages to listing before the holidays. For one, there’s less competition — fewer homes on the market means your listing stands out more. Plus, buyers who are shopping in November and December are usually serious and motivated.
On the flip side, you do want to make sure your home shows well during the season — think cozy lighting, minimal holiday décor, and great photos before winter weather sets in.
Whether you list now or wait until January really depends on your goals, your timeline, and what’s happening in your specific market — and that’s exactly what I cover in my free November Seller’s Guide: Should You Sell Before the New Year?
You can grab it using the link below or message me and I’ll send it right over. It walks you through timing, pricing strategy, and how to make your home stand out this season.”
Closing CTA:
“So if you’ve been wondering whether now’s the right time to sell, grab the free guide — it’ll help you make a confident decision and start the New Year strong!”