OCTOBER Ads Strategy
Customize and download the ads below as a PNG file. For help setting up your ads account and running your first ad check out this help guide.
Run one of the ads or both; incorporate some of the promotional ideas or all of them! The choice is yours. It will depend on your budget and how much effort you’d like to put into ads. Some months, you may want to do more than others. You may also want to change the suggested dates or campaign durations. This will be up to your discretion. Additionally, once you find an ad that is getting you results, you may want to continue to run that until your results diminish.
Note: Please follow all rules and regulations regarding advertising your services, specific listings, and all other real estate activities, on Facebook and online in your state. We cannot provide compliance information as every state is different. Check with your local Realtor association or real estate governance board for information on what is allowed and what is not.
Ad 1:
Falling in Love With [City] Guide (Leads Ad)
Campaign Type: Leads
Collect your leads using a Facebook form (More advanced option: collection using a landing page on your website). Choose one of the image options below, according to your brand and preferences. Feel free to customize as well!
✓ Special Ads Category?: Yes, select this to remain in compliance with Facebook ad rules regarding housing.
Dates: Anytime this month
Audience to Target:
- Age 18+, Male & Female, 20 mile radius around your location (you won’t be able to change this since it’s a Special Ad Category)
Additional Instructions:
- Collect lead contact information with a form within Facebook: Select highest volume and have very few form questions (i.e. just name and email or name, email & phone number)
- Select Manual Placements and make sure only Facebook and Instagram are selected for best results.
- Leave all other default selections. Budget is at your discretion but we recommend at least $20/day for optimal results.
- Call-to-Action: Learn More
- Image: Share one of the image options below.
- Send a delivery email with your lead magnet that your leads have signed up for with your ad form (see your Monthly Lead Magnet page for a template to send)
Ad Headline:
FREE Ultimate Fall [City] Guide!
Primary Text:
Thinking about making a move this season—or just want to enjoy the best of fall right here in [City]? I’ve put together a FREE 21-page guide with everything you need:
✅ The best spots for fall foliage & cozy activities
✅ Seasonal festivals & events you won’t want to miss
✅ Home & lifestyle tips to make your space autumn-ready
✅ A snapshot of the [City] real estate market this fall
Whether you’re planning your next chapter or just looking for new fall favorites, this guide has it all.
📥 Grab your FREE Falling in Love With [City] Guide today and see why autumn might just be the perfect time to find your dream home.
👉 Click “Learn More” to get your copy instantly!
Ad 2:
Fall Curb Appeal Checklist (Awareness Ad)
Campaign Type: Awareness
✓ Special Ads Category?: Yes, select this to remain in compliance with Facebook ad rules regarding housing.
Dates: Anytime this month
Audience to Target:
- Age 18+, Male & Female, 20 mile radius around your location (you won’t be able to change this since it’s a Special Ad Category)
Additional Instructions:
- Select Manual Placements and make sure only Facebook and Instagram Feeds are selected for best results.
- Leave all other default selections. Budget is at your discretion but we recommend at least $10/day for optimal results.
- Image: Create a carousel with the images below (choose from green, blue, black or dark grey styles)
- Call-to-Action: Your choice from: Call now, Contact us, Send email, Send message
- Link to your website or Instagram profile
Please note that with Awareness Ads, the goal isn’t necessarily getting direct leads. It’s to build your name recognition and brand so that when people think of buying or selling their home, your name is top of mind. It also increases the likelihood of people giving you their information in a lead form when they see future lead generation ads for you.
Ad Headline:
🍂 Your Fall Curb Appeal Checklist is Here! 🏡
Primary Text:
Thinking about selling this season? First impressions matter—and fall is the perfect time to wow buyers with cozy curb appeal. 🍁
Here are a few quick tips:
✔️ Add mums & pumpkins to your porch
✔️ Keep leaves raked and walkways clear
✔️ Update outdoor lighting for shorter days
✔️ Give your front door a fresh pop of paint
✔️ Clean windows for a brighter, more inviting look
Little changes make a big difference when buyers pull up!
Thinking of selling your home this fall? I’d love to give you a free home valuation. Send me a message or email me at email@website.com
[YOUR NAME]
[CITY] Real Estate Agent
Additional Promotional Activities:
S'More Pop By's
S’mores kits with a branded tag: “Making sweet memories this fall? Let me help you make some in a new home!” You can find this under your Monthly Mailing Materials!
Fall Photo Contest
Run a social media contest for the best fall porch, Halloween decorations, or foliage shots in your community. Offer a local gift card as the prize.
Neighborhood Trick-or-Treat Map
Design a digital or printable map highlighting the best streets for Halloween trick-or-treating (include your branding).
Pumpkin Carving/Decorating Event
Partner with a local farm or café to host a family-friendly community event.
Disclaimer: Not all ads work in all markets and the above instructions, images, and ad templates are suggestions based on our experience marketing and running ads. Even if no leads are gathered, visibility, credibility and brand awareness is increased, improving your ability to attract and win clients. We do not make any claims about specific results and are not at fault for any lack of results. We are also not responsible for any Facebook bans, campaign costs, or other ad issues.