OCTOBER INSTAGRAM REELS
Reels are a great way to bring your real estate content to life, showcase your local expertise, and stay visible with potential clients. Restate Social makes them easier to execute with ready-to-customize Reel templates designed around timely, engaging content ideas.
Below, you’ll find your Reels for the month along with simple personalization instructions and a ready-to-use caption for each. Some Reels are ready to customize and post, while others are designed for you to add your own listing photos, local footage, or market information.
Want to make the caption sound more like you? Use the Restate Social Brand Copilot to personalize it for your brand voice, ideal clients, and local market.
Choose the Reels that best fit your business and audience this month. Be sure to update any placeholders and review all content for accuracy before posting.
Learn more about how to post reels here.
Note: Please always get permission from the listing agent (if that’s not you!) before filming in any homes.
Could You Find These 4 Items in Your Home in 30 Seconds?
Why This Works:
This quick homeowner challenge is useful, interactive, and encourages followers to check whether they know where important features are located in their own home.
How to Personalize This Reel:
This Reel is ready to use! No content changes are needed, but you can customize the template with your logo, colors, and fonts to match your brand.
Download your finished Reel from Canva as an MP4 and upload it to Instagram.
Add Audio (Optional): For the simplest publishing workflow, choose available audio when posting your Reel to Instagram.
Reel Caption (click to view)
Be honest: how many of these could you find without wandering around your house looking for them? 😅
When a pipe bursts, a breaker trips or another unexpected problem pops up, you don’t want to start searching.
Take a few minutes to locate these around your home, and make sure everyone you live with knows where they are, too.
How many could you find in 30 seconds? 👇
Reel Caption + Brand Copilot Prompt (click to view)
Rewrite this caption in my brand voice:
Be honest: how many of these could you find without wandering around your house looking for them? 😅
When a pipe bursts, a breaker trips or another unexpected problem pops up, you don’t want to start searching.
Take a few minutes to locate these around your home, and make sure everyone you live with knows where they are, too.
How many could you find in 30 seconds? 👇
What I’ll Always Say Yes to in October
Why This Works:
Personality-driven content helps your audience get to know the person behind the real estate posts, creating familiarity and giving followers an easy opportunity to connect with you.
How to Personalize This Reel:
Update each text box with your own October favorites, traditions, or activities. Use the suggestions provided as inspiration, but choose details that genuinely reflect you.
Need ideas? Use the Brand Copilot prompt to brainstorm options that fit your personality, location, and brand. You can also use Brand Copilot to personalize the caption once your selections are complete.
Customize the template with your logo, colors, and fonts as needed. Then download as an MP4 and upload to Instagram.
Add Audio (Optional): For the simplest publishing workflow, choose available audio when posting your Reel to Instagram.
Reel Caption (click to view)
October has a few automatic yeses for me. 🍂
These are mine. What would make your October Yes List?
Reel Caption + Brand Copilot Prompt (click to view)
Help me come up with 5–6 fun, specific answers for “Things I’ll Always Say Yes to in October” based on my Brand DNA and personality. Include local favorites where they fit naturally. Avoid generic fall clichés unless they genuinely reflect me.
These are the draft suggestions for the reel text:
– A patio dinner during a warm cozy autumn evening
– [My ridiculously specific fall drink order]
– Saturday afternoons watching [team]
– Rewatching [favorite Halloween/fall movie] for the 47th time
– [Favorite local October event or tradition]
And here is the caption text:
October has a few automatic yeses for me. 🍂
These are mine. What would make your October Yes List?
[Talking Head] How Has the [City] Market Changed Since Last Fall?
Why This Works
Comparing your market year over year gives buyers and sellers useful context while showcasing the local knowledge and perspective they can’t get from national real estate headlines.
How to Personalize This Reel:
1️⃣ Pull your local market data.
Compare your current market with the same period last year using your MLS and other trusted local sources. Look at inventory, days on market, prices, price reductions, seller concessions, or other changes that stand out.
2️⃣ Choose the story worth telling.
Pick the 2–3 changes that are most meaningful in your market and focus on what they could mean for local buyers or sellers.
3️⃣ Use Brand Copilot to prepare your talking points.
Add your market data to the provided Brand Copilot prompt to help identify the strongest takeaways and turn them into conversational talking points.
4️⃣ Record your Reel.
Aim for 30–60 seconds. Speak naturally rather than reading a script, and lead with the change you think your audience will find most interesting.
5️⃣ Personalize your caption.
Use Brand Copilot to adapt the provided caption with your market data and the points you covered in your Reel.
Reel Caption (click to view)
How does the [City] real estate market compare with this time last year? 🏡
I took a look at the numbers, and there are a few changes worth paying attention to.
[Key market change #1]
[Key market change #2]
[Key market change #3, if applicable]
The numbers are helpful, but what matters most is how these changes could affect your plans to buy or sell.
Curious what the market looks like in your neighborhood or what these shifts could mean for you? Send me a message.
Reel Caption + Brand Copilot Prompt (click to view)
Using the local market data I provide, help me create content for a talking-head Reel comparing the [City] real estate market with last fall.
First, create my talking points:
Identify the 2–3 most meaningful changes since last fall and turn them into concise, conversational talking points. Focus on what has changed and why it matters to local buyers or sellers. I should be able to cover the points naturally in 30–60 seconds.
Then, personalize my caption:
Update the caption below using the same market insights. Keep it concise and conversational, and make sure the caption complements the Reel rather than simply repeating everything I say on camera. Keep everything in my voice and aligned with my Brand DNA. Do not add, estimate, or assume any market data I haven’t provided.
Caption:
How does the [City] real estate market compare with this time last year? 🏡
I took a look at the numbers, and there are a few changes worth paying attention to.
[Key market change #1]
[Key market change #2]
[Key market change #3, if applicable]
The numbers are helpful, but what matters most is how these changes could affect your plans to buy or sell.
Curious what the market looks like in your neighborhood or what these shifts could mean for you? Send me a message.
My local market data:
[PASTE MARKET DATA]
3 Spots I’d Take Someone Visiting [City] for the First Time
Why This Works
Local recommendations show off your knowledge of the area while giving followers useful, shareable content and a glimpse into the places you personally enjoy.
How to Personalize This Reel:
1️⃣ Choose your three spots.
Pick three places you’d genuinely take someone visiting your area for the first time. Think about the places that help someone experience what you enjoy about the area.
2️⃣ Use Brand Copilot if you need ideas.
Use the provided Brand Copilot prompt to brainstorm local options, then choose the three that best reflect your own recommendations.
3️⃣ Update the Reel in Canva.
Replace the placeholders with your three locations, update [City], and swap in photos or video clips that represent each spot.
4️⃣ Personalize your caption.
Use Brand Copilot to update the provided caption with your selections and add a little context about why you chose them.
5️⃣ Add your audio.
Download your finished Reel as an MP4, then choose available audio when posting to Instagram.
Reel Caption (click to view)
These are three of my go-to spots when someone visits [City], but narrowing it down to three wasn’t easy!
If someone was visiting you for the first time, where would you absolutely have to take them? Drop your pick below. 👇
Reel Caption + Brand Copilot Prompt (click to view)
[OPTIONAL: Help me identify three spots in my city that would be perfect to take someone visiting my area for the first time.]
Adjust this caption to my tone and local area. Make it feel personal and conversational, and invite my audience to share where they take out-of-town visitors:
These are three of my go-to spots when someone visits [City], but narrowing it down to three wasn’t easy!
If someone was visiting you for the first time, where would you absolutely have to take them? Drop your pick below. 👇
POV: You Bought This Home in [Neighborhood]
Why This Works:
Lifestyle-focused neighborhood content helps people picture what living there could look like while showcasing your local knowledge beyond listings and market stats.
How to Personalize This Reel:
1️⃣ Choose your neighborhood.
Select a neighborhood or area you know well and want to feature.
2️⃣ Identify the lifestyle highlights.
Choose a few details that help capture the experience of living there, such as nearby dining, recreation, architecture, walkability, waterfront access, commute options, or local landmarks.
3️⃣ Use Brand Copilot to find the right keywords.
Use the provided Brand Copilot prompt to identify specific, objective words and phrases that reflect the neighborhood’s lifestyle and amenities while keeping the content Fair Housing compliant.
4️⃣ Update the Reel in Canva.
Replace [Neighborhood], update the lifestyle highlights, and swap in photos or video clips that accurately represent the area.
5️⃣ Personalize your caption.
Use Brand Copilot to adapt the provided caption to the neighborhood and the features you chose to highlight.
6️⃣ Add your audio.
Download your finished Reel as an MP4, then choose available audio when posting to Instagram.
Reel Caption (click to view)
Buying a home means choosing what you want your everyday life to have access to, too. 🏡
In [Neighborhood], that might mean [walkable shops and restaurants], [easy access to trails or the water], [plenty of nearby day-trip options] and [a convenient drive to the airport].
Those are the local details that can shape how you experience where you live long after moving day.
Could you picture yourself living here? Send me a message and let’s explore what’s available in [Neighborhood].
Reel Caption + Brand Copilot Prompt (click to view)
Tailor this caption to [this neighborhood] featured in my Reel and my tone. Highlight the specific local amenities, access and lifestyle opportunities that make this area appealing, using objective details rather than generic neighborhood descriptions. Make the reader picture what everyday life could look like there.
Draft caption:
Buying a home means choosing what you want your everyday life to have access to, too. 🏡
In [Neighborhood], that might mean [walkable shops and restaurants], [easy access to trails or the water], [plenty of nearby day-trip options] and [a convenient drive to the airport].
Those are the local details that can shape how you experience where you live long after moving day.
Could you picture yourself living here? Send me a message and let’s explore what’s available in [Neighborhood].
[Talking Head] One Seller Decision I’d Make Differently in Today’s Market
Why This Works
Sharing one specific decision you’d make differently gives sellers a timely glimpse into how you think and demonstrates the value of having an agent who adjusts their strategy as the market changes.
How to Film & Create This Reel:
1️⃣ Choose one seller decision.
Pick one area where your advice to sellers has changed based on what you’re seeing in your local market. This could be pricing, preparation, repairs, concessions, timing, or how you evaluate offers.
2️⃣ Identify what changed.
Think about the local market conditions or recent experiences that have influenced your approach. Use current data or observations you can confidently speak to.
3️⃣ Use Brand Copilot to develop your talking points.
Add your local market information and observations to the provided Brand Copilot prompt. It can help you identify a strong angle and organize your thoughts into concise talking points.
4️⃣ Record your Reel.
Aim for 30–60 seconds and stick to one decision with one clear takeaway. Speak naturally and explain why you would approach it differently today.
5️⃣ Personalize your caption.
Brand Copilot can also update the provided caption based on the decision and market context you discussed.
Reel Caption (click to view)
If I were selling a home in [City] today, there’s one decision I’d approach differently than I would have [a year/two years] ago: [decision].
Why? [Brief explanation of what has changed in your local market.]
That doesn’t mean every seller should take the exact same approach. Your home, neighborhood, competition, and goals all play a role in determining the right strategy.
Wondering what I’d recommend for your home in today’s market? Send me a message.
Reel Caption + Brand Copilot Prompt (click to view)
Using the local market information and observations I provide, help me create content for a talking-head Reel about one seller decision I would approach differently in today’s market.
First, create my talking points:
Help me identify one seller decision worth discussing based on the information I provide. Then create concise, conversational talking points explaining what I would do differently today, what has changed in my local market, and why the adjustment matters to sellers. Keep the Reel focused on one decision and one clear takeaway that I can cover naturally in 30–60 seconds.
Then, personalize my caption:
Update the caption below using the same decision and local market context. Keep it concise, conversational, and in my voice. The caption should complement the Reel rather than simply repeat what I say on camera.
Caption:
If I were selling a home in [City] today, there’s one decision I’d approach differently than I would have [a year/two years] ago: [decision].
Why? [Brief explanation of what has changed in your local market.]
That doesn’t mean every seller should take the exact same approach. Your home, neighborhood, competition, and goals all play a role in determining the right strategy.
Wondering what I’d recommend for your home in today’s market? Send me a message.
My local market information and observations:
[PASTE INFORMATION]
