OCTOBER INSTAGRAM REELS
Reels are a great way to bring your real estate content to life, showcase your local expertise, and stay visible with potential clients. Restate Social makes them easier to execute with ready-to-customize Reel templates designed around timely, engaging content ideas.
Below, you’ll find your Reels for the month along with simple personalization instructions and a ready-to-use caption for each. Some Reels are ready to customize and post, while others are designed for you to add your own listing photos, local footage, or market information.
Want to make the caption sound more like you? Use the Restate Social Brand Copilot to personalize it for your brand voice, ideal clients, and local market.
Choose the Reels that best fit your business and audience this month. Be sure to update any placeholders and review all content for accuracy before posting.
Learn more about how to post reels here.
Note: Please always get permission from the listing agent (if that’s not you!) before filming in any homes.
Could You Find These 4 Items in Your Home in 30 Seconds?
Why This Works:
This quick homeowner challenge is useful, interactive, and encourages followers to check whether they know where important features are located in their own home.
How to Personalize This Reel:
This Reel is ready to use! No content changes are needed, but you can customize the template with your logo, colors, and fonts to match your brand.
Download your finished Reel from Canva as an MP4 and upload it to Instagram.
Add Audio (Optional): For the simplest publishing workflow, choose available audio when posting your Reel to Instagram.
Reel Caption (click to view)
Be honest: how many of these could you find without wandering around your house looking for them? 😅
When a pipe bursts, a breaker trips or another unexpected problem pops up, you don’t want to start searching.
Take a few minutes to locate these around your home, and make sure everyone you live with knows where they are, too.
How many could you find in 30 seconds? 👇
Reel Caption + Brand Copilot Prompt (click to view)
Rewrite this caption in my brand voice:
Be honest: how many of these could you find without wandering around your house looking for them? 😅
When a pipe bursts, a breaker trips or another unexpected problem pops up, you don’t want to start searching.
Take a few minutes to locate these around your home, and make sure everyone you live with knows where they are, too.
How many could you find in 30 seconds? 👇
What I’ll Always Say Yes to in October
Why This Works:
Personality-driven content helps your audience get to know the person behind the real estate posts, creating familiarity and giving followers an easy opportunity to connect with you.
How to Personalize This Reel:
Update each text box with your own October favorites, traditions, or activities. Use the suggestions provided as inspiration, but choose details that genuinely reflect you.
Need ideas? Use the Brand Copilot prompt to brainstorm options that fit your personality, location, and brand. You can also use Brand Copilot to personalize the caption once your selections are complete.
Customize the template with your logo, colors, and fonts as needed. Then download as an MP4 and upload to Instagram.
Add Audio (Optional): For the simplest publishing workflow, choose available audio when posting your Reel to Instagram.
Reel Caption (click to view)
October has a few automatic yeses for me. 🍂
These are mine. What would make your October Yes List?
Reel Caption + Brand Copilot Prompt (click to view)
Help me come up with 5–6 fun, specific answers for “Things I’ll Always Say Yes to in October” based on my Brand DNA and personality. Include local favorites where they fit naturally. Avoid generic fall clichés unless they genuinely reflect me.
These are the draft suggestions for the reel text:
– A patio dinner during a warm cozy autumn evening
– [My ridiculously specific fall drink order]
– Saturday afternoons watching [team]
– Rewatching [favorite Halloween/fall movie] for the 47th time
– [Favorite local October event or tradition]
And here is the caption text:
October has a few automatic yeses for me. 🍂
These are mine. What would make your October Yes List?
[Talking Head Reel] How Has the [City] Market Changed Since Last Fall?
Why This Works
Comparing your market year over year gives buyers and sellers useful context while showcasing the local knowledge and perspective they can’t get from national real estate headlines.
How to Personalize This Reel:
1️⃣ Pull your local market data.
Compare your current market with the same period last year using your MLS and other trusted local sources. Look at inventory, days on market, prices, price reductions, seller concessions, or other changes that stand out.
2️⃣ Choose the story worth telling.
Pick the 2–3 changes that are most meaningful in your market and focus on what they could mean for local buyers or sellers.
3️⃣ Use Brand Copilot to prepare your talking points.
Add your market data to the provided Brand Copilot prompt to help identify the strongest takeaways and turn them into conversational talking points.
4️⃣ Record your Reel.
Aim for 30–60 seconds. Speak naturally rather than reading a script, and lead with the change you think your audience will find most interesting.
5️⃣ Personalize your caption.
Use Brand Copilot to adapt the provided caption with your market data and the points you covered in your Reel.
Reel Caption (click to view)
How does the [City] real estate market compare with this time last year? 🏡
I took a look at the numbers, and there are a few changes worth paying attention to.
[Key market change #1]
[Key market change #2]
[Key market change #3, if applicable]
The numbers are helpful, but what matters most is how these changes could affect your plans to buy or sell.
Curious what the market looks like in your neighborhood or what these shifts could mean for you? Send me a message.
Reel Caption + Brand Copilot Prompt (click to view)
Using the local market data I provide, help me create content for a talking-head Reel comparing the [City] real estate market with last fall.
First, create my talking points:
Identify the 2–3 most meaningful changes since last fall and turn them into concise, conversational talking points. Focus on what has changed and why it matters to local buyers or sellers. I should be able to cover the points naturally in 30–60 seconds.
Then, personalize my caption:
Update the caption below using the same market insights. Keep it concise and conversational, and make sure the caption complements the Reel rather than simply repeating everything I say on camera. Keep everything in my voice and aligned with my Brand DNA. Do not add, estimate, or assume any market data I haven’t provided.
Caption:
How does the [City] real estate market compare with this time last year? 🏡
I took a look at the numbers, and there are a few changes worth paying attention to.
[Key market change #1]
[Key market change #2]
[Key market change #3, if applicable]
The numbers are helpful, but what matters most is how these changes could affect your plans to buy or sell.
Curious what the market looks like in your neighborhood or what these shifts could mean for you? Send me a message.
My local market data:
[PASTE MARKET DATA]
