OCTOBER VIDEOS
Authority Content
Start here! Before you do your monthly video please make 3 Authority Content videos (if you’ve already done this, move on to the next section!)
Here’s the Strategy:
Create 3 base videos for your Youtube channel (and you can repurpose them for Instagram, Facebook or wherever you want them!). This will serve as a foundation for your real estate brand and it gives interested leads a way to consume more of your content, get to know you and your knowledge even further, and helps move them from a completely cold lead (total stranger) to a red hot lead (a new client!).
People want to work with those they know, like, and trust, and video content is one of the very best ways to do that. They get to see your smiling face, get to know you and how you operate, and get to know the area with the help of your expertise! These videos when posted to Youtube have the potential to show up in Google searches, enhancing your local reach and enabling you to get in front of more potential buyers & sellers.
So before you start filming the monthly video below, please film 3 Authority Content videos. Here are a few ideas:
- What [$] Gets You in [City]
- Home tours in [City]
- New construction tour in [city]
- Neighborhood tours/guide in [city]
- Everything I do for a new listing in [City]
- Come do an open house with me in [City]
- 5 Best things about living in [City]
- 10 Common Questions i always get asked as a [City] Real estate agent
Sensing a theme? We want to position you as THE authority in your city. So having local-focused real estate content for your 3 Authority Content videos is key to building your name recognition, as well as trustworthiness and credibility for new leads.
Note: If you’ve already completed this step and have your 3 Authority Content videos posted, move on to the next step (filming & publishing your monthly Brand Builder video below).
October Brand Builder Video
Once you have your 3 Authority Content videos done, you’re free to make your monthly Brand Builder video! Below you’ll find all of the instructions you need to get started, script recommendations, a keyword-rich description, and a Youtube video thumbnail template.
Top 5 Fall Activities in [City]
Fall is one of the easiest seasons to create fun, shareable content your community will actually want to watch. By filming a quick “Top 5 Fall Activities in [City]” video, you’re positioning yourself as a go-to local guide—not just a real estate agent. This kind of content gets shared, saved, and remembered because it’s lifestyle-driven, not salesy. It shows buyers and sellers that you know more than the housing market—you know the heartbeat of the community. That connection builds trust, keeps you top-of-mind, and gives you a natural bridge to future real estate conversations.
Title:
Top 5 Fall Activities in [City] | [City] Real Estate Agent
Description:
Top 5 Fall Activities in [City] | Local Guide 2025 🍂
Looking for the best things to do in [City] this fall? In this video, I’m sharing my top 5 fall activities you don’t want to miss—pumpkin patches, fall festivals, apple orchards, and the coziest local spots to soak up the season. Whether you’re new to [City], thinking about moving here, or just looking for weekend plans, this list has something for everyone.
As your local real estate agent in [City], I love showing off not only the housing market but also everything that makes our community such a great place to live.
📲 Thinking about buying or selling in [City]? Let’s connect: [Your contact info]
#FallIn[City] #ThingsToDoIn[City] #CityLiving #[City]RealEstate
Instructions:
1️⃣ Choose Your Locations
Pick 5 fall activities in or near [City]. Examples: pumpkin patches, apple orchards, local fall festivals, corn mazes, scenic drives, or the best coffee shops for pumpkin spice lattes.
2️⃣ Gather Quick Clips
Film 1–2 short clips at each spot (wide shot + detail shot). You can capture storefront signs, leaves, activities, food, or people enjoying the space.
3️⃣ Film Your Intros/Outros
Record yourself introducing the video (“Today I’m sharing my top 5 fall activities in [City]”) and wrap it up with a closing CTA.
4️⃣ Edit Together
Keep clips short and punchy (5–10 seconds each). Add text labels like “Pumpkin Patch – [Name]” or “Scenic Drive – [Route/Location].”
5️⃣ Upload to YouTube
Use a clear title like Top 5 Fall Activities in [City] | Local Real Estate Guide. Add a thumbnail with big text (“Fall in [City]”) and warm colors for a seasonal vibe.
Suggested Script:
Feel free to personalize!
Intro:
“Hey everyone, it’s [Your Name] with [Your Brokerage]. Fall is one of my favorite seasons in [City], and today I’m sharing my top 5 fall activities you don’t want to miss. Whether you’re new to the area, visiting, or a longtime local, these spots will help you soak up all the autumn vibes this season.”
Body (repeat format for each of the 5 activities):
“First up, we have [Activity/Location]. This is the perfect spot for [quick reason why—family fun, amazing food, great photo ops]. If you’re looking for [specific highlight], this is where you’ll find it.”
Closing:
“There you have it—my top 5 fall activities in [City]. Fall is such a special time here, and I love being able to share some of the best things to do in our community. If you’re thinking about making a move to [City] or just want to learn more about the area, I’d love to connect with you. Thanks for watching, and don’t forget to like and subscribe for more [City] tips and real estate updates.”