September INSTAGRAM REELS
Reels are a great way to bring your real estate content to life, showcase your local expertise, and stay visible with potential clients. Restate Social makes them easier to execute with ready-to-customize Reel templates designed around timely, engaging content ideas.
Below, you’ll find your Reels for the month along with simple personalization instructions and a ready-to-use caption for each. Some Reels are ready to customize and post, while others are designed for you to add your own listing photos, local footage, or market information.
Want to make the caption sound more like you? Use the Restate Social Brand Copilot to personalize it for your brand voice, ideal clients, and local market.
Choose the Reels that best fit your business and audience this month. Be sure to update any placeholders and review all content for accuracy before posting.
Learn more about how to post reels here.
Note: Please always get permission from the listing agent (if that’s not you!) before filming in any homes.
[Listing Reel] Wait Until You See the Inside of This House
Why This Works:
A curiosity-driven opening gives viewers a reason to keep watching, while the property footage does the selling. Use it to showcase a current listing and draw attention to its most visually interesting features.
How to Personalize This Reel:
1️⃣ Add Your Listing
Choose a current listing with strong interior photos or video. Look for a home with an exterior that creates curiosity and interior features worth revealing.
In the Canva template:
- Replace the existing photos/video with your listing media.
- Lead with an exterior shot of the home.
- Follow with your strongest interior spaces and details.
- Update any property information or placeholders.
- Add your logo, colors, and contact information as needed.
2️⃣ Review Your Reel
Before downloading, make sure all property details are accurate and the photos or clips appear in the order you want viewers to see them.
Download the finished Reel as an MP4 Video.
3️⃣ Add Your Audio (Optional)
For the simplest publishing workflow, download your finished Reel from Canva as an MP4, then choose available audio when posting your Reel to Instagram.
4️⃣ Customize Your Caption
Use the caption below as written or personalize it with Brand Copilot.
5️⃣ Post + Share
Upload your Reel, select a strong cover image, add your location when appropriate, and share the Reel to your Stories for additional visibility.
Reel Caption (click to view)
🏡 JUST LISTED IN [CITY/NEIGHBORHOOD]
Take a look inside this [Number of Bedrooms]-bedroom, [Number of Bathrooms]-bath home featuring [Standout Feature], [Standout Feature], and [Standout Feature].
📍 [Neighborhood/City]
💰 [$Price]
🛏 [#] Beds | 🛁 [#] Baths
📐 [Square Footage] sq. ft.
My favorite part? [Personal observation about the home, such as “The backyard was made for slow mornings and summer evenings.”]
Want the details or a private tour? Send me a message and I’ll fill you in.
Reel Caption + Brand Copilot Prompt (click to view)
Tailor this Reel caption to my brand and local listing data, which I’ll provide:
“🏡 JUST LISTED IN [CITY/NEIGHBORHOOD]
Take a look inside this [Number of Bedrooms]-bedroom, [Number of Bathrooms]-bath home featuring [Standout Feature], [Standout Feature], and [Standout Feature].
📍 [Neighborhood/City]
💰 [$Price]
🛏 [#] Beds | 🛁 [#] Baths
📐 [Square Footage] sq. ft.
My favorite part? [Personal observation about the home, such as “The backyard was made for slow mornings and summer evenings.”]
Want the details or a private tour? Send me a message and I’ll fill you in.”
The Fall Touches Buyers Will Notice
Why This Works:
Seasonal home content is timely, useful, and easy for homeowners to engage with. This Reel pairs simple fall inspiration with your real estate expertise, helping you stay top of mind without making every post about buying or selling.
How to Personalize This Reel:
This Reel is ready to use! Review the suggested fall touches and update any you’d like to better reflect your style or audience.
Customize the template with your logo, colors, and fonts as needed. Then download as an MP4 and upload to Instagram.
Add Audio (Optional): For the simplest publishing workflow, download your finished Reel from Canva as an MP4, then choose available audio when posting your Reel to Instagram.
Reel Caption (click to view)
Thinking about selling this fall? You don’t need to completely redecorate your home. Small, thoughtful touches can help buyers feel welcome the moment they arrive.
🍂 A welcoming front porch
🛋️ Layered throw blankets
☀️ Open curtains and bright, natural light
🔥 A cozy fire pit or inviting outdoor seating
✨ Clean, clutter-free spaces
These simple elements can create a space where buyers can picture themselves living.
Considering a move this fall? I’d be happy to share a few simple ways to help your home make a great first impression.
Reel Caption + Brand Copilot Prompt (click to view)
Update this Reel caption to match my brand. Do not change the thoughtful touches:
Thinking about selling this fall? You don’t need to completely redecorate your home. Small, thoughtful touches can help buyers feel welcome the moment they arrive.
🍂 A welcoming front porch
🛋️ Layered throw blankets
☀️ Open curtains and bright, natural light
🔥 A cozy fire pit or inviting outdoor seating
✨ Clean, clutter-free spaces
These simple elements can create a space where buyers can picture themselves living.
Considering a move this fall? I’d be happy to share a few simple ways to help your home make a great first impression.
You Have to See This Street In [City]
Why This Works
Hyperlocal content helps show that you know the communities you serve, not just the homes for sale in them. Featuring a recognizable or beautiful street gives viewers a glimpse of the area while reinforcing your presence as a local real estate resource.
How to Personalize This Reel:
1️⃣ Choose your street.
Pick a visually interesting street in your local area that you’d like to highlight.
2️⃣ Capture your content.
Take a few short vertical clips and/or photos. Consider featuring:
- The street itself or a recognizable view
- Homes or interesting architecture
- A nearby coffee shop, restaurant, or local business
- A park, landmark, or neighborhood feature
- An active listing in the area, if appropriate
3️⃣ Make it yours in Canva.
Upload your photos or clips and replace the existing visuals. Update [City] and any other location placeholders, then add your branding as needed.
4️⃣ Add your audio.
Download the finished Reel as an MP4 and choose available audio when posting to Instagram.
Reel Caption (click to view)
If you only had time to explore one street in [City] this week, I’d send you here. 🍂
From the beautiful homes to the mature trees and welcoming atmosphere, this street captures so much of what makes this community special.
Sometimes it’s not the most popular street that leaves the biggest impression.
📍What’s your favorite street in [City]? Let me know below!
Reel Caption + Brand Copilot Prompt (click to view)
Update this Reel caption to match my brand and suggest a particularly beautiful street of my local area in Fall.
If you only had time to explore one street in [City] this week, I’d send you here. 🍂
From the beautiful homes to the mature trees and welcoming atmosphere, this street captures so much of what makes this community special.
Sometimes it’s not the most popular street that leaves the biggest impression.
📍What’s your favorite street in [City]? Let me know below!
