SEPTEMBER INSTAGRAM REELS
Reels are a great way to bring your real estate content to life, showcase your local expertise, and stay visible with potential clients. Restate Social makes them easier to execute with ready-to-customize Reel templates designed around timely, engaging content ideas.
Below, you’ll find your Reels for the month along with simple personalization instructions and a ready-to-use caption for each. Some Reels are ready to customize and post, while others are designed for you to add your own listing photos, local footage, or market information.
Want to make the caption sound more like you? Use the Restate Social Brand Copilot to personalize it for your brand voice, ideal clients, and local market.
Choose the Reels that best fit your business and audience this month. Be sure to update any placeholders and review all content for accuracy before posting.
Learn more about how to post reels here.
Note: Please always get permission from the listing agent (if that’s not you!) before filming in any homes.
[Listing Reel] Wait Until You See the Inside of This House
Why This Works:
A curiosity-driven opening gives viewers a reason to keep watching, while the property footage does the selling. Use it to showcase a current listing and draw attention to its most visually interesting features.
How to Personalize This Reel:
1️⃣ Add Your Listing
Choose a current listing with strong interior photos or video. Look for a home with an exterior that creates curiosity and interior features worth revealing.
In the Canva template:
- Replace the existing photos/video with your listing media.
- Lead with an exterior shot of the home.
- Follow with your strongest interior spaces and details.
- Update any property information or placeholders.
- Add your logo, colors, and contact information as needed.
2️⃣ Review Your Reel
Before downloading, make sure all property details are accurate and the photos or clips appear in the order you want viewers to see them.
Download the finished Reel as an MP4 Video.
3️⃣ Add Your Audio (Optional)
For the simplest publishing workflow, download your finished Reel from Canva as an MP4, then choose available audio when posting your Reel to Instagram.
4️⃣ Customize Your Caption
Use the caption below as written or personalize it with Brand Copilot.
5️⃣ Post + Share
Upload your Reel, select a strong cover image, add your location when appropriate, and share the Reel to your Stories for additional visibility.
Reel Caption (click to view)
🏡 JUST LISTED IN [CITY/NEIGHBORHOOD]
Take a look inside this [Number of Bedrooms]-bedroom, [Number of Bathrooms]-bath home featuring [Standout Feature], [Standout Feature], and [Standout Feature].
📍 [Neighborhood/City]
💰 [$Price]
🛏 [#] Beds | 🛁 [#] Baths
📐 [Square Footage] sq. ft.
My favorite part? [Personal observation about the home, such as “The backyard was made for slow mornings and summer evenings.”]
Want the details or a private tour? Send me a message and I’ll fill you in.
Reel Caption + Brand Copilot Prompt (click to view)
Tailor this Reel caption to my brand and local listing data, which I’ll provide:
“🏡 JUST LISTED IN [CITY/NEIGHBORHOOD]
Take a look inside this [Number of Bedrooms]-bedroom, [Number of Bathrooms]-bath home featuring [Standout Feature], [Standout Feature], and [Standout Feature].
📍 [Neighborhood/City]
💰 [$Price]
🛏 [#] Beds | 🛁 [#] Baths
📐 [Square Footage] sq. ft.
My favorite part? [Personal observation about the home, such as “The backyard was made for slow mornings and summer evenings.”]
Want the details or a private tour? Send me a message and I’ll fill you in.”
The Fall Touches Buyers Will Notice
Why This Works:
Seasonal home content is timely, useful, and easy for homeowners to engage with. This Reel pairs simple fall inspiration with your real estate expertise, helping you stay top of mind without making every post about buying or selling.
How to Personalize This Reel:
This Reel is ready to use! Review the suggested fall touches and update any you’d like to better reflect your style or audience.
Customize the template with your logo, colors, and fonts as needed. Then download as an MP4 and upload to Instagram.
Add Audio (Optional): For the simplest publishing workflow, download your finished Reel from Canva as an MP4, then choose available audio when posting your Reel to Instagram.
Reel Caption (click to view)
Thinking about selling this fall? You don’t need to completely redecorate your home. Small, thoughtful touches can help buyers feel welcome the moment they arrive.
🍂 A welcoming front porch
🛋️ Layered throw blankets
☀️ Open curtains and bright, natural light
🔥 A cozy fire pit or inviting outdoor seating
✨ Clean, clutter-free spaces
These simple elements can create a space where buyers can picture themselves living.
Considering a move this fall? I’d be happy to share a few simple ways to help your home make a great first impression.
Reel Caption + Brand Copilot Prompt (click to view)
Update this Reel caption to match my brand and tone. Do not change the thoughtful touches:
Thinking about selling this fall? You don’t need to completely redecorate your home. Small, thoughtful touches can help buyers feel welcome the moment they arrive.
🍂 A welcoming front porch
🛋️ Layered throw blankets
☀️ Open curtains and bright, natural light
🔥 A cozy fire pit or inviting outdoor seating
✨ Clean, clutter-free spaces
These simple elements can create a space where buyers can picture themselves living.
Considering a move this fall? I’d be happy to share a few simple ways to help your home make a great first impression.
You Have to See This Street In [City]
Why This Works
Hyperlocal content helps show that you know the communities you serve, not just the homes for sale in them. Featuring a recognizable or beautiful street gives viewers a glimpse of the area while reinforcing your presence as a local real estate resource.
How to Personalize This Reel:
1️⃣ Choose your street.
Pick a visually interesting street in your local area that you’d like to highlight.
2️⃣ Capture your content.
Take a few short vertical clips and/or photos. Consider featuring:
- The street itself or a recognizable view
- Homes or interesting architecture
- A nearby coffee shop, restaurant, or local business
- A park, landmark, or neighborhood feature
- An active listing in the area, if appropriate
3️⃣ Make it yours in Canva.
Upload your photos or clips and replace the existing visuals. Update [City] and any other location placeholders, then add your branding as needed.
4️⃣ Add your audio.
Download the finished Reel as an MP4 and choose available audio when posting to Instagram.
Reel Caption (click to view)
If you only had time to explore one street in [City] this week, I’d send you here. 🍂
From the beautiful homes to the mature trees and welcoming atmosphere, this street captures so much of what makes this community special.
Sometimes it’s not the most popular street that leaves the biggest impression.
📍What’s your favorite street in [City]? Let me know below!
Reel Caption + Brand Copilot Prompt (click to view)
Update this Reel caption to match my brand and suggest a particularly beautiful street of my local area in Fall.
If you only had time to explore one street in [City] this week, I’d send you here. 🍂
From the beautiful homes to the mature trees and welcoming atmosphere, this street captures so much of what makes this community special.
Sometimes it’s not the most popular street that leaves the biggest impression.
📍What’s your favorite street in [City]? Let me know below!
I'd Never Leave My House If This Were My Backyard
Why This Works
A beautiful outdoor space is naturally scroll-stopping and gives viewers a reason to imagine themselves enjoying the home. This Reel lets the visuals do the work while showcasing the lifestyle and features a great backyard can offer.
How to Personalize This Reel:
1️⃣ Choose your backyard.
Use a beautiful backyard from a current listing, past listing, or other property imagery you have permission to use.
2️⃣ Choose your best visuals.
Gather photos and/or short vertical clips that show off the space. Consider the overall yard plus standout features like a patio, pool, outdoor kitchen, landscaping, fire pit, or entertaining area.
3️⃣ Make it yours in Canva.
Upload your photos or clips and replace the existing visuals in the template. Add your branding as needed.
4️⃣ Add your audio.
Download the finished Reel as an MP4 and choose available audio when posting to Instagram.
Reel Caption (click to view)
This is the kind of backyard that makes you cancel your weekend plans, because you’d rather spend them at home in your beautiful yard. 🌿
Whether you picture hosting friends, relaxing with a good book, or watching the kids or dogs run around, the right outdoor space can completely change how you enjoy your home.
If your dream home includes an incredible backyard, I’d love to help you find it.
📩 Let’s find a home you’ll never want to leave.
Reel Caption + Brand Copilot Prompt (click to view)
Update this Reel caption to match my brand and tone:
This is the kind of backyard that makes you cancel your weekend plans, because you’d rather spend them at home in your beautiful yard. 🌿
Whether you picture hosting friends, relaxing with a good book, or watching the kids or dogs run around, the right outdoor space can completely change how you enjoy your home.
If your dream home includes an incredible backyard, I’d love to help you find it.
📩 Let’s find a home you’ll never want to leave.
What Could A $2500 Monthly Payment Buy In [City]?
Why This Works:
Budget-focused content answers a question buyers naturally have: “What could my monthly budget realistically get me here?” Using local examples makes the information more relevant while giving you an opportunity to demonstrate your knowledge of different neighborhoods and price points in your market.
How to Personalize This Reel:
1️⃣ Research your local market.
Use your MLS and other trusted resources to identify a few neighborhoods where homes could potentially fit the featured $2,500 monthly payment scenario, or another amount that better aligns with your area.
2️⃣ Choose your examples.
Select three different home or neighborhood examples to feature. Note the key details you’ll need for the Reel, such as approximate price point, bedrooms, bathrooms, square footage, and notable property features.
3️⃣ Make it yours in Canva.
Replace the example photos with appropriate property or neighborhood imagery and update [City], neighborhood names, property details, and other placeholders with your local information.
4️⃣ Review the numbers.
Make sure the examples accurately reflect the assumptions used for the $2,500 payment. Monthly housing costs can vary based on down payment, interest rate, property taxes, insurance, HOA fees, mortgage insurance, and loan terms.
5️⃣ Add your audio.
Download the finished Reel as an MP4 and choose available audio when posting to Instagram.
Reel Caption (click to view)
Wondering what your monthly housing budget could buy in today’s [City] market? 🏡
Every buyer’s situation is different, but looking at real examples can be a helpful way to understand what might be possible at different price points.
Depending on your budget, that could mean:
🏡 [Neighborhood 1]: A comfortable starter home
🏡 [Neighborhood 2]: More space, extra bedrooms, or a larger yard
🏡 [Neighborhood 3]: A low-maintenance home with modern finishes
Of course, your monthly payment depends on more than just the purchase price. Things like your down payment, interest rate, property taxes, insurance, HOA fees, and loan type can all make a difference.
If you’re curious about what your budget could look like in [City], I’d be happy to walk through the numbers and help you explore homes that fit your goals.
📩 Send me a message and let’s see what could work for you.
Reel Caption + Brand Copilot Prompt (click to view)
Personalize this caption for my local market using the three neighborhoods I researched for this Reel: [Neighborhood 1], [Neighborhood 2], and [Neighborhood 3]. Incorporate the neighborhoods naturally into Options 1–3 and tailor the language to my Brand DNA. Do not change or estimate the housing/payment information I provided.
Wondering what your monthly housing budget could buy in today’s [City] market? 🏡
Every buyer’s situation is different, but looking at real examples can be a helpful way to understand what might be possible at different price points.
Depending on your budget, that could mean:
🏡 [Neighborhood 1]: A comfortable starter home
🏡 [Neighborhood 2]: More space, extra bedrooms, or a larger yard
🏡 [Neighborhood 3]: A low-maintenance home with modern finishes
Of course, your monthly payment depends on more than just the purchase price. Things like your down payment, interest rate, property taxes, insurance, HOA fees, and loan type can all make a difference.
If you’re curious about what your budget could look like in [City], I’d be happy to walk through the numbers and help you explore homes that fit your goals.
📩 Send me a message and let’s see what could work for you.
The Most Expensive Home Repairs Start Like This...
Why This Works
Home maintenance content provides immediate value to homeowners while reinforcing your expertise beyond buying and selling. Highlighting small warning signs that can lead to expensive repairs gives viewers useful information they’re likely to save, share, and remember.
How to Film & Create This Reel:
1️⃣ Review the content.
This Reel is ready to use! Review the home repair warning signs included in the template and update any you’d like to better reflect the information you want to share with your audience.
2️⃣ Make it yours in Canva.
Customize the template with your logo, colors, and fonts as needed.
3️⃣ Add your audio.
Download the finished Reel as an MP4 and choose available audio when posting to Instagram.
4️⃣ Optional: Connect it to your lead gen guide.
Using this month’s Home Maintenance Plan That Could Save You Thousands? Add a CTA to your caption encouraging viewers to grab the free guide through the link in your bio.
Reel Caption (click to view)
As the weather cools down, fall is one of the best times to tackle small maintenance tasks before winter arrives. A few hours now can help prevent much bigger (and more expensive) problems later.
Here are a few often-overlooked fall maintenance tips:
🍂 Walk around your home after a heavy rain. Look for water pooling near your foundation or overflowing gutters. Drainage issues are much easier to fix before freezing temperatures arrive.
🌳 Trim back branches that hang over your roof. Fall and winter storms can turn a healthy-looking branch into costly roof damage.
🔥 Schedule a fireplace or chimney inspection before the first fire of the season. Even if you don’t use it often, it’s worth making sure everything is safe and clear.
🚰 Disconnect and drain garden hoses before the first freeze to help protect outdoor plumbing and faucets.
🏡 Your home is one of your biggest investments. Staying ahead of small maintenance tasks today can help you avoid expensive surprises tomorrow.
What’s one home maintenance task that’s still on your fall to-do list? 🍁
Reel Caption + Brand Copilot Prompt (click to view)
Tailor this Reel caption to my brand and update the fall maintenance tips that align with my local area:
As the weather cools down, fall is one of the best times to tackle small maintenance tasks before winter arrives. A few hours now can help prevent much bigger (and more expensive) problems later.
Here are a few often-overlooked fall maintenance tips:
🍂 Walk around your home after a heavy rain. Look for water pooling near your foundation or overflowing gutters. Drainage issues are much easier to fix before freezing temperatures arrive.
🌳 Trim back branches that hang over your roof. Fall and winter storms can turn a healthy-looking branch into costly roof damage.
🔥 Schedule a fireplace or chimney inspection before the first fire of the season. Even if you don’t use it often, it’s worth making sure everything is safe and clear.
🚰 Disconnect and drain garden hoses before the first freeze to help protect outdoor plumbing and faucets.
🏡 Your home is one of your biggest investments. Staying ahead of small maintenance tasks today can help you avoid expensive surprises tomorrow.
What’s one home maintenance task that’s still on your fall to-do list? 🍁
