September lead magnet
This quarter’s lead generation campaign gives you a valuable resource to share with potential clients, along with the supporting materials to help you put it to work. Below, you’ll find the lead magnet, landing page graphics, delivery and follow-up emails, and promotional content designed to work together as one campaign.
Everything is ready to customize for your brand and business. Follow the steps below to set up your campaign, then use the provided social media content and ad to share your lead magnet with your audience.
To set up a successful lead magnet, take the following steps:
1️⃣ Customize your lead magnet
Open the Canva template, add your branding and contact information, review the content, and download your finished guide.
2️⃣ Set up your lead collection page
Create a landing page where visitors can enter their information to receive the guide. Use the provided landing page graphics and connect your email signup form. If you need help setting up a landing page, you can find more information here.
3️⃣ Add your link
Once your landing page is live, add the URL wherever potential leads can easily access it, including your Instagram link in bio.
4️⃣ Set up your delivery + follow-up emails
Use the provided email templates to automatically deliver the lead magnet after someone signs up and follow up afterward. Customize the emails with your branding, contact information, and personal message before activating the automation.
5️⃣ Promote your lead magnet
Use the matching social media content and lead generation ad provided by Restate Social to start driving people to your landing page.
Everything you need is organized below. Work through each section to customize and launch your campaign.
LEAD Magnet
The Home Maintenance Plan That Could Save You Thousands
This month’s lead magnet, The Home Maintenance Plan That Could Save You Thousands, helps you connect with homeowners by providing a practical resource they can refer to throughout homeownership. It gives you a valuable reason to stay top of mind, build trust, and position yourself as a helpful real estate resource beyond the transaction.
LANDING Pages
Customize and download the landing page image, then add it to your website. Below the image, add a signup form connected to your email marketing platform so visitors can enter their information to receive the guide.
How you add the form will depend on your website and email marketing platforms. You may be able to add it through a built-in integration or plugin, or you may need to paste an embed code into your website. Check your email marketing platform’s help center for instructions on adding a signup form to your specific website.
INSTAGRAM Post
Customize and download this Instagram post that you can use to promote your lead magnet. You can also use it as a social media ad!
INSTAGRAM Story
Customize and download this Instagram story that you can use to promote your lead magnet. You can also use is as a social media ad!
INSTAGRAM Reel
Customize and download this Instagram reel as an MP4 that you can use to promote your lead magnet.
EMAIL Delivery
Email Delivery
Use this email to automatically deliver your free guide when someone signs up. Then, continue nurturing your new leads with the follow-up email found on your Monthly Email Marketing page!
Before activating your email: Customize and download your lead magnet as a PDF from Canva. Upload the PDF to Google Drive or another file-hosting service, then link the Download Guide button in your email to the file.
If using Google Drive, make sure your sharing settings allow anyone with the link to view the file so subscribers can access the guide without requesting permission.
Tip: Test the signup and delivery process before sharing your landing page. Submit the form yourself, confirm the email arrives, and click the button to make sure your guide opens correctly.
Subject Line:
It’s Here: Your Home Maintenance Plan That Could Save You Thousands!
