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Pinterest Marketing

Pinterest is an often under utilized tool for real estate agent marketing. Many people that are looking to buy or sell a home are on there looking for inspiration for home decorating, or finance-related tips like how to buy a home or tips for first-time home buyers.

Cater to these searches by creating beautiful pins that target a need and offer value, as well as showcase your expertise.

Writing blog posts and sharing pins for them on Pinterest is a powerful way to take advantage of Pinterest’s search volume. However, if you don’t have the time to write blog posts (or the desire to pay someone to write for you) you can still create  pins that target certain questions and needs that then direct viewers back to your website where you should have a landing page and contact form.

Whichever route you decide to go, focus on creating eye-catching pins (or use one of our templates!), and think like a home buyer or seller for topics and keywords to target. Think about what they’d be searching for in Pinterest.

Home buyers are probably searching for queries like:

  • How to buy a home
  • How to buy a home with no down payment
  • Buying first home
  • Preparing to buy first house
  • How to buy a house
  • New home ideas
  • Home buying checklist

Home sellers are probably searching for queries like:

  • Easy home renovations
  • DIY home renovation
  • How to stage your house
  • How to sell a house
  • Tips for selling a home
  • How to increase home value
  • Selling a house checklist

Take those keyword ideas and create pins that will pique their interest and get them to click, so they can be directed to your website where they can either read a blog post and/or contact you for more information.