LANDING PAGE Set Up
To create a landing page, you will need a website. Our favorite website builders are Squarespace (easiest for beginners) and WordPress using a drag and drop website builder plugin like Divi or Elementor.
You will then need to purchase a domain (this is the URL your website will have).
Landing pages are supposed to be simple. You want a clear call to action, a form that can be quickly and easily filled out, and a sleek design that aligns with your brand.
When you’re done editing your below landing page templates in Canva, click the Share button and download the image as a PNG file.
Next, go over to your website and add an image to your landing page. Upload the PNG file and adjust the sizing as necessary.
Then, from within your email automation service of choice, create an embedded form to capture email addresses and contact information. Copy and paste this code into your website. Depending on which website builder you’re using, this will typically be done by using an HTML block.
Then publish your web page and you’re done! Copy and paste the URL from your landing page into your ad or as your Instagram link in bio.
Landing pages are meant to capture contact information so you can then market to your new leads. Having a dedicated landing page on your website will help grow your email list, and in turn get you more clients!
Your lead magnet will be what you use to entice people to give you their contact information. People view their email addresses and contact details as valuable information, and they won’t be giving it out without getting something of value in return.
Post your lead magnet to social media or in an ad, directing people to the URL of your landing page. Then create an automated email that sends the lead an email with the promised lead magnet, as soon as their contact information is submitted (our favorite way to automate emails is with Active Campaign).