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THE SOCIAL AGENT COURSE

4. Advanced Strategies & Using Canva

Learn strategies that enhance your reach and grow your following, while attracting buyers & sellers.

Creating a visually cohesive brand and aesthetic + tips for eye-catching images 

Lesson Highlights

How to use strategies like geotagging, keywords, hashtags in your captions and more to reach more people

How to create winning images on Canva

Success is not just about selling properties; it’s about reaching the right audience at the right time. We do that with keywords, hashtags, geotagging and creating images that stand out in a sea of information. Let’s explore a few advanced strategies and how to actually make those images that stop the scroll!

Mastering Social Media Geotagging

One powerful yet often underutilized tool for enhancing your social media presence is geotagging. By strategically leveraging geotagging features on Instagram, you can increase their visibility, attract local leads, and establish themselves as community experts. 

The best part? It’s SUPER simple. Probably the most simple idea you’ll see in this whole course!

Why Geotagging Matters for Real Estate Agents:

1. Local Targeting: Geotagging allows you to target your content to a specific geographic area, ensuring that it reaches users who are most likely to be interested in your services.

2. Increased Visibility: Posts with geotags are more likely to appear in location-based searches and explore feeds, increasing your visibility and exposure to potential clients.

3. Establishing Authority: By consistently geotagging your posts with relevant locations, you can establish yourself as a local expert and trusted resource for real estate information in your area.

4. Engagement Opportunities: Geotagged posts encourage engagement from local users, who may comment, like, or share your content, helping to amplify your reach and attract new followers.

How to Use Geotagging

Geotagging in itself is simple enough, simply post as you normally would and before you publish, click the “Location” option on your screen and add a location.

Here is where the strategy comes in though! Are you ready for it and all of its simple glory?

Here it is: you don’t have to tag where you are.

Use geotagging as a tool to reach your dream client. 

If you’re not showcasing a specific property or tagging a local business or other location that you filmed your Reel or took your photo at, you can use this location to target where you think your dream client already is or wants to go.

This can be specific neighborhoods, downtown areas, even trendy area names – for example in Denver, you have RiNo (River North), LoDo (Lower Downtown) and the Highlands, all of which you can tag.

This makes your content more specific and tailored to your dream client, and more likely to be found by them! Use this idea in your Nurture posts and see if it works better than keeping it broad. 

Whether this strategy works, can be really dependent on the area so don’t worry if it’s not yielding more engagement by your dream client. Just go back to tagging the city and more general areas!

Using Keywords to Increase Your Reach

Strategic use of keywords can significantly impact your social media success, helping you reach the right audience, increase visibility, and drive engagement.

First of all, what are keywords?

Keywords are the terms and phrases that users enter into search engines and social media platforms to find relevant content. By strategically incorporating keywords into your social media content, you can increase the likelihood of your posts appearing in search results and reaching users who are actively seeking information related to real estate in your city. This makes them more likely to become a lead, or at the very least engage and potentially turn into a lead or give you a referral down the line!

Keyword Strategy

Keywords are ideally placed in the caption in a natural way. After all, it’s usually what you’re talking about in the caption anyway! You’ll also be adding these keywords to your image (when applicable) and your profile (which you already did in Lesson 1).

To utilize the right keywords for your content:

1. Conduct Keyword Research: Start by conducting keyword research to identify the terms and phrases that are most relevant to your brand, industry, and location. You can do this pretty easily by:

Looking for keywords your real estate competitors are using in their captions, especially if you’re seeing anyone that’s getting good reach or engagement.

You can also search for local businesses and take note of the keywords in their posts

Using location-based keywords. Target users in specific geographic locations by including location-based keywords in your content. You’ll definitely want to include keywords like your city name and even certain neighborhoods when applicable to attract local leads.

Stay up-to-date with trending topics, hashtags, and conversations relevant to your audience by spending 10-20 minutes a day scrolling through the Explore page, looking at Reels and other posts that catch your eye. Take note of and incorporate these trending keywords into your content to increase visibility and engagement.

 

2. Use Keywords in Your Content: Integrate keywords naturally into your social media posts, captions, and hashtags to increase their visibility and relevance. Avoid keyword stuffing, and prioritize creating valuable, engaging content that resonates with your audience.

 

3. Monitor Performance and Iterate: Track the performance of your social media posts using the analytics tools on your Instagram profile and adjust your keyword strategy based on insights and feedback. Continuously refine and optimize your approach to maximize results.

You can access your analytics on Instagram to see your top performing posts by going to your Instagram page on your phone, selecting the hamburger/stack icon in the top right to access your settings, scrolling down and clicking on Insights. This will require a Business or Professional account which are free and recommended so you can see your insights!

 

Using Hashtags to Attract the Right People

For real estate agents, hashtags offer a unique opportunity to reach potential buyers and sellers who are actively searching for properties, neighborhood insights, and industry-related content. By strategically incorporating relevant hashtags into your social media posts, you can expand your reach, drive engagement, and ultimately, generate leads.

Utilizing an Effective Hashtag Strategy

1. Research Industry-Specific Hashtags: Start by researching industry-specific hashtags that are commonly used by real estate professionals and homebuyers/sellers. Examples include #realestate, #homeforsale, #househunting, #dreamhome, and #realtorlife.

 

2. Target Local Keywords: Incorporate location-specific hashtags relevant to your target market. This could include city or neighborhood names, local landmarks, or popular community events. For example, #LosAngelesRealEstate, #BrooklynHomes, or #DowntownLiving.

 

3. Explore Niche Hashtags: Identify niche hashtags related to specific property types, features, or interests. This could include hashtags like #LuxuryHomes, #WaterfrontProperty, #FixerUpper, or #GreenLiving.

 

4. Mix Popular and Niche Hashtags: Strike a balance between using popular, widely-used hashtags and niche, targeted hashtags. While popular hashtags may attract a larger audience, niche hashtags can help you reach a more targeted and engaged audience. It’s best to have a mix of both (we’ll talk more about that in the Formula section in a moment).

 

5. Monitor and Engage: Keep track of trending hashtags and join relevant conversations to increase your visibility and engagement. Engage with users who are using hashtags related to real estate by liking, commenting, and sharing their posts.

Hashtag Formula

I recommend using this simple formula to increase your reach:

Include 3-4 general real estate hashtags like #realestate, #homeforsale, or #homesweethome.

Then 3-4 hashtags that are specific to your content. This can be things like#homebuyertips, #newlisting, #homemaintenancehacks.

And finally, 2-3 local hashtags. This can be hashtags like #CITYNAME, #citynameLiving, or #NeighborhoodName

Examples of Effective Hashtag Usage

Property Listings: When sharing photos or videos of properties, use hashtags that describe key features, such as #PoolViews, #OpenFloorPlan, or #GourmetKitchen.

Neighborhood Highlights: Highlight different neighborhoods or communities using hashtags like #HistoricDistrict, #FamilyFriendly, or #ArtsAndCulture.

Tips and Advice: Share valuable tips and advice for homebuyers and sellers using hashtags such as #HomeBuyingTips, #SellingYourHome, or #RealEstateAdvice.

Client Testimonials: Showcase client testimonials and success stories with hashtags like #HappyHomeowners or #ClientTestimonial.

Virtual Tours: Promote virtual tours of properties with hashtags like #VirtualTour, #OnlineOpenHouse, or #PropertyWalkthrough

Engage and Interact With Your Audience

Social media is a two-way conversation. Engage with your audience by responding to comments, messages, and inquiries promptly. Show genuine interest in their questions and concerns, and provide helpful guidance and support. If you’re finding you’re getting the same questions over and over again, that might be a great idea for a post topic!

How to Create a Visually Cohesive Brand

Creating a visually cohesive brand aesthetic is essential for standing out in the middle of all the digital noise and capturing your audience’s attention. From color schemes and picking the right fonts, to making images that actually stop the scroll, every element you choose plays a crucial role in shaping how your audience perceives and interacts with your brand.

A visually cohesive brand aesthetic helps to establish brand recognition, build trust, and foster a sense of professionalism and reliability. This means making sure all of your social media posts look cohesive together, using similar colors, fonts and design across the board. Your posts in your page feed are one of the first things a potential client or follower will see when they land on your profile, you want to make sure it looks professional and striking.

To create a visually cohesive brand:

Define Your Brand Identity: Start by defining your brand’s personality, values, and target audience. This will inform your visual branding strategy and ensure that your visuals align with your brand identity and resonate with your audience.

Develop Brand Guidelines: Create a set of brand guidelines that outline your brand’s visual elements, including color palette, typography, logo usage, and imagery style. These guidelines serve as a roadmap for maintaining consistency across all your visual assets.

Choose a Consistent Color Palette: Select a cohesive color palette that reflects your brand’s identity and evokes the desired emotions. Stick to a few primary colors and complementary accents to maintain visual harmony across your images and designs.

Use Consistent Typography: Choose two to three fonts that complement each other and reflect your brand’s personality. Use these fonts consistently across all your communications to create a cohesive and professional look.

Creating Eye-Catching Images for Social Media

In addition to keeping your profile and posts cohesive, you also need to create images that grab the attention of your desired audience. With so many options for people to look at on Instagram, you really need content that stands out. You’re putting all this work in to create amazing content, writing killer captions, doing keyword research, and speaking to your dream client – but they’ll never read your words or pay attention if you don’t first catch their eye! Do that by:

1. Focus on Quality: Invest in high-quality photography or use professional stock photos to ensure that your images are sharp, clear, and visually appealing. If you use Canva (which we’ll talk about in the next section), you’ll be able to use a large variety of images for free or you can access Premium images for a small monthly fee by joining a paid plan. We’ve upgraded to the paid plan at Restate Social and find it to be worth it because you have access to so many more images, graphics, fonts, special effects and more! But of course, this is up to you! You can also try getting royalty-free images from Pexels.com as well as Unsplash.com.

 

2. Keep It Simple: Avoid cluttering your images with too many elements or distractions. Keep your message clear and concise, and use white space strategically to create a clean, uncluttered look.

 

3. Use Bold Colors and Contrast: Incorporate bold colors and high contrast to make your images stand out in the crowded social media feed. Experiment with color combinations that grab attention and evoke emotion.

 

4. Experiment with Composition: Get creative with composition and layout to create visually striking images that capture attention. Experiment with different angles, perspectives, and focal points to add visual interest and variety to your feed.

Examples:

How to Use Canva to Create Your Images

With its user-friendly interface and extensive library of design elements, Canva has become a go-to tool for individuals and businesses alike to create stunning graphics for social media, websites, presentations, and more.

1. Start with a Clear Objective: Before diving into design, clarify the purpose and goal of your image. Are you creating a promotional graphic, an informative infographic, or a visually appealing quote card? What is the topic of your post and what is actually going to go into the image? Look back to your list of brainstormed content in Lesson 3’s workbook: Creating Content.

Having a clear objective will guide your design decisions and ensure that your image effectively communicates your message.

 

2. Choose the Right Template: Start from scratch or make it easier on yourself by starting with a template. Even if you totally change everything in the image, it can sometimes be helpful to have a starting point to go off of rather than just a blank canvas!

Canva offers a variety of pre-designed templates for different purposes, including social media posts, presentations, flyers, and more. Browse through the template library and select a design that aligns with your goals and preferences.

 

3. Select High-Quality Images: Whether you’re using stock photos from Canva’s library or uploading your own images, prioritize quality. Choose clear, high-resolution photos that enhance your design and resonate with your audience.

 

4. Customize with Branding Elements: Incorporate your brand’s colors, fonts, and logos into your design to maintain consistency and reinforce brand recognition. Canva allows you to customize every aspect of your design, from colors and fonts to layout and composition, making it really easy to make it feel unique to you.

 

5. Keep It Simple and Focused: Avoid cluttering your design with too many elements or distractions. Keep your message clear and concise, and use white space strategically to create a clean, uncluttered look.

 

6. Experiment with Typography: Typography plays a crucial role in visual communication. Experiment with different fonts, sizes, and styles to create hierarchy and emphasis within your design. Canva offers a diverse selection of fonts to choose from, ranging from classic and elegant to bold and modern.

 

7. Add Visual Interest with Graphics and Icons: Enhance your design with graphics, icons, and illustrations that complement your message and add visual interest. Canva’s extensive library of design elements makes it easy to find the perfect graphic for any occasion. This is especially true when you’re making list and want to add something like check marks or boxes, or if you’re doing an infographic-style post (like the first example below) and need to add shapes and icons. There are tons of options to choose from on Canva!

 

8. Download and Add to Social Media: Download your design as a JPEG or PNG file and upload directly to Instagram or onto your scheduling platform.

Why Likes & Follows Aren’t the End-All Be-All

In the age of social media, likes and follows have become synonymous with success. However, while these metrics can provide a quick snapshot of popularity, they don’t necessarily translate to meaningful engagement or tangible results.

While high numbers of likes and follows may look impressive, they don’t necessarily translate to real-world outcomes such as increased brand awareness, leads, or more home sales.

When we’re creating content as a real estate agents, we’re going after our dream client and other buyer & seller leads. Depending on where you live and the population, that usually doesn’t translate to thousands of eager leads right at your finger tips. And it doesn’t matter, you’re going after the right people. 

With the strategies outlined in this course, you’re focusing on quality engagement and building an audience that can fill your pipeline over time.